Zainab Pocketwalla
As a Visual and UI UX Designer, I approach every project with a curious and open mind, driven by a deep empathy for users. I thrive on collaborative environments, channeling my creativity to craft ideal and intuitive experiences that genuinely resonate with people.
Experience
Visual and UI UX Designer - Freelance
Self-employed · Oct 2020 – Present
- Worked in UI design, Design systems and components, Graphic design, Video Editing, Social media marketing creatives and web design collaborating directly clients and stakeholders.
UI UX and Visual Designer
Freelance · Jan 2020 – Present
- Collaborating with aspiring entrepreneurs, brands and startups to help grow their business through target-audience focused creative solutions.
- Designing visually engaging marketing materials, design systems and UI components with strategic design thinking applying core principles of layout, hierarchy, color theory and user psychology.
- Communicating directly with clients and stakeholders to gather requirements, analyze needs and pain points and deliver design assets aligned with business objectives.
Senior Graphic Designer
Malpani Group · Aug 2019 – Nov 2020
- Handled designing requirements for client companies based in multiple fields like School, FMCG, Real Estate, College, Waterpark and Amusement Park.
- Created visuals like posts, ads, banners, stories etc. for social media marketing campaigns (Instagram, FB etc.) and other online promotional visuals, working in both Print and Digital mediums.
- Worked in cross-functional teams to brainstorm, innovate, and refine design solutions based on real-time feedback.
- Engaged in peer design mentorships and team reviews to improve design quality and maintain consistency across brands.
Graphic Designer
Addmatrix · Feb 2019 – Aug 2019
- Designed brochures, product packaging, mockups, and product web-ready graphics for e-commerce sellers on Amazon and Flipkart, with detailed focus on their target audiences thereby improving their sales and conversions.
- Provided all in-house design support and oversaw design related queries and requirements.
- Led design workshops to educate peers on best practices.
- Interacted with clients and managed expectations and commitments while building a collaborative relationship.
Graphic Designer
addMatrix · Feb 2019 – Aug 2019
- - Crafted creative brochures, packaging, mockups, and e-commerce graphics for Amazon and Flipkart sellers—tailoring visuals to target audiences to boost sales and conversions.
- - Provided all in-house design support and oversaw design related queries and requirements.
- Led design workshops to educate peers on best practices.
- - Interacted with clients and managed expectations and commitments while building a collaborative relationship
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Education
Certification, User Experience and User Interface (UI UX) Design
Zero to Mastery Academy · 2024 — 2025
Certification, Graphic Design
DMES School, Pune · 2018 — 2019
Bachelor of Computer Applications (BCA), Computer Applications
Pune University (SPPU), Sinhgad College · 2016 — 2018
Projects
Contact details
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