Yuthika Sinha
Contact details — on requestProof of Work — on request
Experience
Content Writer | Content AI Trainer
Freelance · Dec 2025 – Present
- Worked on AI training projects focused on content evaluation, language quality, and writing refinement.
- Wrote and structured blog content to support AI training and improve language model understanding across different writing styles and topics.
- Reviewed and improved AI-generated content for clarity, accuracy, tone, and engagement.
- Assisted in training large language models through content analysis, prompt evaluation, and response optimisation.
- Conducted quality checks on generated outputs to improve relevance and user experience.
- Wrote ghost blogs and long-form content for clients across different industries while maintaining brand voice and audience alignment.
- Ensured content aligned with grammar, style, SEO, and brand communication standards.
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Content Writer
MASH Virtual (SaaS Company) · Jul 2025 – Dec 2025
- Developed high-converting Google Ads and Meta Ads copy aligned with customer acquisition goals across B2B, B2C, and SaaS segments.
- Created marketing collateral for HRMS software, including landing pages, app store listings, social media campaigns, and product marketing copy.
- Planned and managed multi-platform social media content to strengthen brand positioning and drive audience engagement.
- Created reels, carousels, and static content for Instagram, LinkedIn, and Facebook, ensuring consistency with brand voice.
- Executed structured content calendars to maintain consistency and sustained engagement.
- Applied SEO best practices to website and landing page content to improve search rankings and lead generation.
- Monitored and optimised paid and organic campaigns using Meta Business Suite and performance analytics.
- Analysed content performance and implemented data-driven improvements to enhance reach and engagement.
- Conducted trend, user behaviour, and competitor research to identify content opportunities.
- Leveraged AI tools to accelerate content ideation and execution.
- Designed social creatives and layouts using Canva.
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Content Writer
MASH Virtual · Jul 2025 – Dec 2025
- - Develop compelling Google and Meta ad copies that drive engagement and conversions.
- - Create and manage impactful social media content across multiple platforms to boost brand presence.
- - Plan and execute social media marketing strategies to enhance audience reach and retention.
- - Design and maintain content calendars to ensure consistent and timely delivery of posts.
- - Craft engaging website and landing page content to improve user experience and lead generation.
- - Implement SEO best practices to enhance website visibility and search engine ranking.
- - Track and manage Meta Business Suite for campaign performance tracking and audience targeting.
- - Write informative and engaging blogs to attract and educate target audiences.
- - Conduct research and analysis to identify trends, opportunities, and areas for content improvement.
Content Coordinator & Copywriter
e intelligence · Oct 2024 – May 2025
- Write website content and marketing copy for landing pages, emails, newsletters, social media ads, and Google Ads.
- Create social media posts, including captions, scripts for reels, and carousel content
- Write blog posts and guest posts.
- Assign writing tasks to other writers and make sure the work is done on time.
- Check the quality of the content and make changes based on client feedback.
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Social Media Manager & Content Writer
E Intelligence · Oct 2024 – May 2025
- Led end-to-end social media strategy, managing content calendars and publishing workflows across platforms.
- Created SEO-optimised blogs, landing pages, newsletters, and ad copy for global clients.
- Conducted keyword research and implemented SEO strategies to improve organic visibility.
- Developed data-driven content ideas based on audience insights and market trends.
- Collaborated with cross-functional teams to deliver content aligned with business goals.
- Managed and mentored a team of writers, ensuring quality, consistency, and timely delivery.
- Reviewed and edited content for clarity, tone, accuracy, and SEO optimisation.
- Monitored performance metrics and shared insights to improve content effectiveness.
- Produced well-researched long-form and website content aligned with audience intent.
- Crafted compelling headlines and messaging frameworks for digital marketing campaigns.
Copywriter
Iksula · Nov 2023 – Sep 2024
- Wrote conversion-driven product descriptions and category content for global consumer and lifestyle brands, including L'Oréal, Hugo Boss, Pixi, Lacoste, Montblanc, Narciso Rodriguez Parfums, Roberto Cavalli, Homes R Us, and Carter's.
- Maintained consistent tone of voice and SEO alignment across e-commerce platforms.
- Developed persuasive, brand-aligned copy tailored to diverse audiences.
Copywriter
TrainerGoesOnline · Jul 2023 – Oct 2023
- Write high-performing copies for Meta ads, websites, ad captions, and subtitles for videos.
- Proofread the copies.
- Leverage AI to create compelling, lead-converting content.
- Research and analysis using the Facebook Ad Library and Instagram.
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Copywriter
Trainer Goes Online · Jul 2023 – Oct 2023
- Managed content calendars and executed social media strategies across platforms.
- Created high-engagement content to boost reach and brand awareness.
- Analysed performance metrics to refine the content strategy.
- Developed creative messaging and campaign ideas.
Freelance Content Writer
Freelance · Jan 2022 – Jul 2023
- - Delivered SEO blogs, web copy & social content for tech, education & lifestyle clients.
- - Developed brand-aligned messaging for websites and long-form content.
Content Writer
Freelance · Jan 2022 – Jul 2023
- Delivered SEO blogs, website copy, and social media content across multiple industries.
- Developed brand-aligned messaging for long-form content and digital platforms.
- Produced well-researched, audience-focused content, ensuring clarity and engagement.
Skills 0 proven through work
Also works with
Hypothesis-Driven ExperimentationModel Training ExecutionSEO Content OptimizationProfessional Skill DevelopmentSelf-Directed LearningCreative Angle DevelopmentCreative BrainstormingProblem SolvingAdaptabilityMulti-Project ManagementWork Planning and PrioritizationData-Driven RecommendationsBusiness Model AnalysisBlog ManagementContent Approval Workflow CoordinationSEO Strategy & RoadmappingSpeaking ClearlyCampaign Briefing Document CreationEmployee Training & DevelopmentExplaining Technical ConceptsReceiving and Incorporating FeedbackMentoring and Peer CoachingPeople ManagementContent Optimization Using Performance DataBrand Voice Compliance ReviewTrend-Based Topic IdeationPromotional Collateral DesignExploratory Data Analysis (EDA)Content Strategy DevelopmentLead GenerationDigital Marketing StrategyBrand MarketingGoal setting (defining key results)Content Calendar CreationBrand Consistency Across AssetsCommunity EngagementDigital Marketing Graphic DesignShort-Form Video ProductionLinkedIn Content StrategySocial Media MarketingBrand Positioning StrategyMulti-Format Social Content ProductionCommunication Framework DevelopmentConversion Rate OptimizationAudience Engagement AnalysisCampaign Performance AnalysisCampaign OptimizationA/B TestingCall to Action DesignPresenting BenefitsUser Pain PointsTarget Audience AnalysisCopywritingStakeholder Communication AdaptationConcise CommunicationEmpathyContent WritingNatural Language GenerationLLM Output Repetition AvoidanceLarge Language Model DevelopmentAI Artifact ComparisonOutput Naturalness EvaluationStructural EditingBrand Tone-of-Voice DefinitionProofreadingPlain-Language SimplificationContent Strategy AnalysisLLM Output Verification and ValidationContent EditingAI Model Testing
Proof of Work
Proof of Work
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Education
Bachelor, Mass Communication
Makhanlal Chaturvedi National University of Journalism and Communication, Bhopal · 2016 — 2019
Certificate, Higher Secondary Education
International Public School, Ranchi · 2014 — 2016
Certificate, Secondary Education
Bishop Westcott Girls School, Namkom, Ranchi · 2013 — 2014
Contact details
Contact details
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