yashika soni

I am a product design professional who thrives on independent problem-solving, approaching every task with meticulous diligence. My design philosophy balances logical reasoning with a deep understanding of user needs, ensuring solutions are both effective and human-centered. I am committed to creating impactful experiences through thoughtful and autonomous work.

Experience

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Associate Product Design Intern

CarWale Tech Ltd · Dec 2025 – Apr 2026

Not yet confirmed

• BikeWale Website Revamp: Redesigned the homepage and model detail page for the 18-34 age segment - the platform's dominant audience, driving the majority of its ~28M monthly visits - delivering high-fidelity final screens with experience enhancing features aimed at increasing discovery and engagement for young buyers.
• Information Architecture: Mapped end-to-end IA and page-level user flows across CarWale & BikeWale to surface navigation gaps, creating a shared design language that aligned product, content, and engineering teams around a unified interaction model.
• Prompt Structures via Al Tools Exploration: Developed task-specific, structured prompt templates tailored for design-related tasks, enabling designers to get consistent and actionable outputs from Al tools during the ideation phase.
• Comparative Analysis & Prompt Guide: Explored and tested three Al tools in depth - Figma Make, Stitch Al, and Claude Al across various design tasks; documented strengths, limitations, and ideal use cases to help the team make informed tool decisions.

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Experience Design Intern

Bharat-Teleclinic · Jun 2025 – Sep 2025

Not yet confirmed

• End-to-End Kiosk UI Design: Sole designer responsible for the complete kiosk interface - from brainstorming and concept exploration to high-fidelity screens and final developer handoff - owning both functionality and visual aesthetics across the entire product.
• CMS & Dashboard Design: Designed the ad manager and push notification sections within the product dashboard, translating complex content management workflows into intuitive, structured interfaces.
• Usability Testing & Live Validation: Conducted multi-stage usability testing with doctors and pharmacists across product development cycles; validated the product through real-world testing at health camps and in-store environments, stresstesting the UI against actual user behaviour in live healthcare settings.
• Visual & Marketing Design: Created posters, marketing graphics, and supported product photoshoots, ensuring consistent brand communication across physical and digital touchpoints.

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Visual Designer

Studio Sector 4 · Apr 2024 – Aug 2024

Not yet confirmed

• Brand Identity: Iterated on the institute's brand colour system, refining the visual language to create a cohesive and consistent identity across all touchpoints.
• Marketing Collateral: Designed brochures and banners aligned to the refined brand, ensuring visual consistency across print and digital marketing materials.
• Curriculum & Academic Framework: Contributed to curriculum setup for a new batch by analysing academic frameworks, structuring course content, and making decisions on learning flow and module design alongside the core team.

Freelance Designer

Freelance Designer · Dec 2022 – Aug 2023

Not yet confirmed

• Delivered branding, digital artworks, and landscape painting commissions for cafes and retail spaces.