Yash Barsaiyan

Marketing Meets AI - Content, Campaigns & Creator Growth | Aston University Graduate · India

Recently completed an MSc in Strategic Marketing from Aston University, with a focus on business administration and management. Latest professional experience includes a role as an AI Marketing Strategist at Risidio, where automation workflows were developed to improve content creation and campaign management, and the AI-First Academy was co-created to deliver practical learning products for creators. Skilled in marketing management, with hands-on experience in social content planning, community engagement, and brand building. Dedicated to blending creative strategy with data-driven insights to enhance marketing efficiency and empower creators through innovative solutions.

Experience

AI Marketing Strategist

Risidio · Aug 2025 – Nov 2025

Not yet confirmed

• Built automation workflows to enhance content creation, campaign management, and lead nurturing, boosting marketing efficiency.
• Co-created the AI-First Academy, turning AI and marketing strategy insights into practical learning products for creators.

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Marketing Strategy Intern - Dissertation Project

Zanta Health Care · May 2025 – Oct 2025

Not yet confirmed

• • Create content calendar and prepared tailored social media posts for Instagram, LinkedIn, and Facebook.
• • Proposed a website revamp plan with SEO strategy, sitemap, and user-focused content to support lead generation.
• • Developed branded content themes such as team stories, client care journeys, and educational posts.
• • Conducted site visits, captured visuals, and delivered insights to enhance Zanta’s digital marketing efforts.
• • Conducted a comprehensive digital marketing audit analyzing website performance, SEO structure, and social media communication.
• • Developed content marketing and digital strategy frameworks to improve brand visibility and audience engagement.
• • Applied customer journey mapping and marketing funnel frameworks to enhance communication strategies.
• • Evaluated marketing performance using analytics dashboards and KPI tracking tools.
• • Conducted competitor analysis and industry trend research to strengthen brand positioning.

Marketing Intern

Risidio · Jul 2025 – Aug 2025

Not yet confirmed

• Currently part of the Marketing Outreach Team at RISIDIO — a creative innovation studio building Lunim and Tabb, platforms focused on empowering creators through storytelling, technology, and community.
• • Supporting the launch of live digital campaigns for Lunim Innovation Studio and the Tabb creative community.
• • Contributing to outreach strategy, social content planning, email comms, and community engagement.
• • Working within an agile marketing environment alongside Design, Strategy, and Studio teams.
• • Focused on turning bold ideas into real audience traction through authentic storytelling and creator-first messaging.
• • Actively learning and applying insights across brand building, audience development, and creative content delivery.

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Senior Paralegal

Trexo Global · Feb 2024 – Jul 2024

Not yet confirmed

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Paralegal

Trexo Global · Feb 2023 – Feb 2024

Not yet confirmed

• Trexo Global is a modern company focused on solving real-world problems for IP professionals.
• Our state-of-the-art products and services help IP professionals maximise the worth of their time.
• We endeavour to provide solutions that fit our customer's needs using the right balance of People, Process and Technology.
• For additional information, contact us at [email protected] / www.trexoglobal.com

Service operation senior IP Analyst

Clarivate · Apr 2022 – Feb 2023

Not yet confirmed

IP Analyst

Clarivate · Aug 2019 – Mar 2022

Not yet confirmed