Vishal Manocha
I am a performance marketer driven by a deep curiosity and ambition to uncover optimal growth strategies. My logical and insightful approach allows me to resourcefully analyze complex data, transforming challenges into measurable successes for my clients.
Experience
Performance Marketer Consultant
Laany · Jul 2024 – Present
- Managing multiple performance marketing accounts, including one exceeding $150K in monthly ad spend, across media planning, execution, analysis, reporting, and creative strategy.
- Led scaling of a brand's presence from 3 to 10 global markets via Meta Ads over a span of 5 months.
- Increased monthly spends by 26% while reducing CAC by 13.5% by the end.
Performance Marketing Consultant
Laany · Jul 2024 – Present
- •Managing multiple performance marketing accounts, including one exceeding $150K in monthly ad spend, across media planning, execution, analysis, reporting, and creative strategy.
- •Led scaling of a brand’s presence from 3 to 10 global markets via Meta Ads over a span of 5 months.
- Increased monthly spends by 26% while reducing CAC by 13.5% by the end.
Senior Executive
WPP Media · Aug 2023 – Jul 2024
- Managed paid social campaigns for Sainsbury's and 5 subsidiaries across Meta, LinkedIn, and Pinterest, overseeing £900K-£1M monthly spend.
- Delivered performance reporting and optimization insights to drive traffic, purchases, and app installs.
Senior Executive - Paid Social
WPP Media · Aug 2023 – Jul 2024
- Managed paid social campaigns for Sainsbury’s and 5 subsidiaries across Meta, LinkedIn, and Pinterest, overseeing £900K–£1M monthly spend.
- Delivered performance reporting and optimization insights to drive traffic, purchases, and app installs.
Senior Analyst- Social and Paid Media
Seventh Triangle Consulting · Jan 2022 – Jul 2023
- Owned omni-channel performance marketing for multiple D2C accounts with INR 45-50 lakhs in monthly spend, serving as primary client contact.
- Led media planning, campaign execution, creative strategy, optimization, reporting, and cross-functional coordination.
- Managed and mentored a marketing team, built SOPs, supported sales pitches with performance insights, and led designers on website UI/UX migration projects.
- Managed brands launch their first ads and grow from 0 to 1 and from 1 to x.
Senior Analyst - Social and Paid Media
Seventh Triangle Consulting · Jan 2022 – Jul 2023
- •Owned omni-channel performance marketing for multiple D2C accounts with INR 45–50 lakhs in monthly spend, serving as primary client contact.
- Led media planning, campaign execution, creative strategy, optimization, reporting, and cross-functional coordination.
- •Managed and mentored a marketing team, built SOPs, supported sales pitches with performance insights, and led designers on website UI/UX migration projects.
- •Managed brands launch their first ads and grow from 0 to 1 and from 1 to x.
Business Analyst Intern
Digital ROI · Aug 2021 – Nov 2021
- Supported international and domestic clients as account manager and primary point of contact, managing campaign planning, execution, optimization, reporting, and creative strategy across budgets of INR 3-35 lakhs per month.
Analyst - Digital Marketing
Digital ROI · Aug 2021 – Nov 2021
- Supported international and domestic clients as account manager and primary point of contact, managing campaign planning, execution, optimization, reporting, and creative strategy across budgets of INR 3–35 lakhs per month.
Marketing Manager
Dawat-e-Hind · Jan 2020 – Feb 2021
- Handled lead generation via Meta & LinkedIn Ads, Email marketing and cold calling along with business development and marketing space analysis to close brand collaborations for content marketing.
Social Media Marketing Manager
Dawat-e-Hind · Jan 2020 – Feb 2021
- Handled lead generation via Meta & LinkedIn Ads, Email marketing and cold calling along with business development and marketing space analysis to close brand collaborations for content marketing.
Operations & Marketing Executive
Torchit · Mar 2019 – Nov 2019
- Lead Marketing & Operations for North India expansion of the company where KRAs included making relations with CSR heads of various organisations in both private and public sector and connecting with various NGOs to learn about the needs of the beneficiaries while spreading awareness about the brand and its integrations with the community.
Executive - Operations & Marketing
Torchit Electronics Pvt. Ltd. · Mar 2019 – Nov 2019
- Lead Marketing & Operations for North India expansion of the company where KRAs included making relations with CSR heads of various organisations in both private and public sector and connecting with various NGOs to learn about the needs of the beneficiaries while spreading awareness about the brand and its integrations with the community.
Operations & Social Media Intern
Atulyakala India · Jul 2018 – Aug 2018
Intern - Operations & Social Media
Atulyakala India · Jul 2018 – Aug 2018
- KRAs included optimising inventory sales, improving social media presence, promoting company’s various social events like Indian Sign Language classes.
Skills 0 proven through work
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Education
B. Tech, Mechanical Engineering
IP University · 2015 — 2019
Senior Sec., Sciences
Ramjas School · 2013 — 2014
Contact details
Contact details
Vishal shares this with people who ask. You'll hear back either way.
What drives their work
The Architect
You build robust systems and foundational structures to enable scalable performance.
Vishal's superpower
You excel at building robust, scalable systems and foundational structures that drive efficient performance.
How Vishal works
You thrive in teams that value structured problem-solving and continuous improvement, where you can build and optimize systems.
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