VP

vinaya patkar

As a brand strategist, I am driven by a deep curiosity and an ambitious pursuit of impactful ideas, always concentrating my efforts on uncovering fresh insights that resonate. My approach is rooted in an idealistic vision, diligently crafting strategies that not only achieve business objectives but also forge meaningful connections and inspire positive change.

Work style

Remote

Contact details — on requestProof of Work — on request

Experience

T

Brand Strategy Intern

The Coverline Studio · Dec 2025 – Mar 2026

Not yet confirmed
  • Conducting end-to-end brand audit and competitive benchmarking to identify white spaces and differentiation opportunities.
  • Developing brand positioning frameworks based on consumer segmentation and behavioural research.
  • Mapping customer journeys to optimise communication touchpoints and improve brand recall.
  • Building structured brand architecture and go-to-market recommendations aligned with business objectives.
  • Presenting strategic recommendations to leadership, ensuring alignment between brand identity, product definition, and market positioning.
B

Social Media & Brand Strategy Intern

Baggit India Pvt. Ltd. · Jun 2025 – Aug 2025

Not yet confirmed
  • Supported Baggit's brand repositioning by conducting in-depth competitor, audience, and trend analyses to identify digital white spaces and engagement opportunities.
  • Developed a 2-month social media strategy and content calendar, improving overall digital engagement by 37% and refining brand voice through data-driven insights.
  • Led influencer and collaboration strategy, identifying macro-micro creators and proposing partnerships (Clovia) to boost authenticity, relevance, and cultural visibility.
  • Coordinated a team of interns and collaborated with marketing, creative, and product teams to ensure cohesive storytelling and consistent multi-channel brand expression.
T

Sales Executive & Brand Promoter

The Organic Story by Sunraysia Pvt. Ltd., Nashik · Jan 2021 – Mar 2021

Not yet confirmed
  • Executed in-store and experiential marketing initiatives, conducting consumer research to refine eco-conscious brand messaging and create effective POS promotions.
  • Expanded retail presence by securing partnerships, negotiating shelf placements, and maintaining strong relationships with store managers and distributors.
  • Strengthened sustainable brand positioning and contributed to sales growth through strategic retail outreach and clear communication of non-toxic, eco-friendly product value.
G

Public Relations & Marketing Manager

Green House Productions, Pune · Dec 2018 – Dec 2020

Not yet confirmed
  • Designed and executed strategic communication and brand engagement plans, boosting client-brand visibility by 40% through insight-led storytelling and integrated campaigns.
  • Led experiential marketing, brand activations, and the annual Artist Calendar, aligning themes and collaborations with audience insights and cultural trends.
  • Strengthened cultural relevance by building long-term partnerships and using data-driven analytics to optimise events, improve ROI, and guide future brand strategies.
M

Brand Promoter [Freelance]

Marlboro | Rio Fusion Drinks | Event Mantras | Honda · Dec 2016 – Dec 2018

Not yet confirmed
  • Designed and executed strategic communication and brand engagement plans, boosting client-brand visibility by 40% through insight-led storytelling and integrated campaigns.
  • Led experiential marketing, brand activations, and the annual Artist Calendar, aligning themes and collaborations with audience insights and cultural trends.
  • Strengthened cultural relevance by building long-term partnerships and using data-driven analytics to optimise events, improve ROI, and guide future brand strategies.

Skills 0 proven through work

Also works with

Marketing ManagementSocial Media AuditRemote Work StrategyBusiness Opportunity IdentificationAdaptive PlanningResearch Insight SynthesisStrategic PlanningCreative BrainstormingMeeting SchedulingSocial Media Community ManagementShort-Form Video ProductionTrend-Based Topic IdeationUGC Content CreationCost-Saving Initiative ManagementCampaign Theme DevelopmentReference Board CreationShoot CoordinationNegotiatingMarket Trend AnalysisSocial Media MarketingInfluencer Sourcing & OutreachStore Layout DesignUser Pain PointsSurvey DesignStakeholder InterviewingCustomer Behavior AnalysisIdeal Customer Profile DevelopmentMarket SegmentationDesigning Immersive ExperiencesEvent Planning & OrganizationCampaign Budget ManagementInfluencer Marketing CoordinationAI-Powered PersonalizationBrand Tone-of-Voice DefinitionMarket ResearchProduct Launch CoordinationPresentation DesignValue Proposition TailoringCompetitor BenchmarkingBusiness Growth StrategyWeb ResearchBrand Positioning Strategy

Proof of Work

Proof of Work

vinaya shares this with people who ask. You'll hear back either way.

Education

Master of Design (M.Des), Strategic Design Management

National Institute of Fashion Technology (NIFT), Mumbai · 2024 — 2026

Bachelor of Commerce, Banking and Finance

Savitribai Phule Pune University · 2014 — 2019

Contact details

Contact details

vinaya shares this with people who ask. You'll hear back either way.

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