Vikasini K

As a Paid Media Linkedin Analyst with over eight years of experience, I approach my work with a logical and accountable mindset, consistently striving for optimal results. I thrive on the autonomy to drive ambitious projects forward, valuing collaborative efforts to achieve shared success and measurable impact.

Experience

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Paid Media Linkedin Analyst

Company Not Specified · Mar 2024 – Sep 2026

Not yet confirmed

• Direct paid digital asset portfolios and budget allocations across 30+ global markets, analyzing regional CPA/ROAS performance to maximize marketing investment efficiency.
• Architect and maintain dynamic performance analytics dashboards in Looker Studio, Power BI, and Tableau powered by complex SQL queries to track conversion funnels and budget pacing in real time.
• Analyze multi-channel attribution and customer journey datasets using Google Analytics 4 (GA4) to identify high-converting user cohorts and lower customer acquisition costs (CPA).
• Implement AI-native tools (GPT/Claude) for predictive performance modeling, automated keyword grouping, and creative asset variations, accelerating strategy deployment by 30%.
• Present weekly and quarterly growth analytics narratives to executive leadership, translating raw campaign data into strategic revenue contribution metrics.

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Analytics Specialist

Company Not Specified · Feb 2023 – Nov 2023

Not yet confirmed

• Executed and optimized performance marketing campaigns across Google Search/Display and Meta Ads, adjusting bidding strategies to reduce CPA and scale overall campaign ROAS.
• Leveraged SQL and Google Analytics 4 (GA4) to query multi-touch attribution data, uncovering landing page conversion bottlenecks and user drop-off points.
• Led the design, deployment, and statistical evaluation of A/B and multivariate testing programs for ad copy, creative formats, and landing page CTAs.
• Synthesized complex marketing metrics into interactive Power BI and PowerPoint executive decks, detailing channel ROAS, test outcomes, and budget allocation recommendations.
• Partnered cross-functionally with data engineers, product owners, and creative teams to align paid growth channels with overarching business KPIs.
• Assisted clients in implementing digital marketing strategies.
• Delivered recommendations based on campaign data and performance analysis.

Senior Process Executive

Cognizant · Jun 2018 – Aug 2022

Not yet confirmed

• Conducted structured data audits, QA setups, and UTM tracking checks to guarantee 100% data integrity across operational datasets prior to campaign launches.
• Performed experimental validation checks on large data pipelines to identify reporting anomalies, tracking drop-offs, and workflow inefficiencies.
• Built automated data validation processes, reducing quarterly processing efforts while ensuring strict data compliance.
• Awarded the Unicorn Award for outstanding quality management, data precision, and analytical execution.

What drives their work

The Strategist

Charts the shortest true path to better performance and measurable outcomes.

Vikasini's superpower

Uncovers hidden value in data to drive measurable improvements and strategic decisions for digital marketing campaigns.

How Vikasini works

You excel in roles that require a blend of analytical rigor, strategic thinking, and cross-functional collaboration to drive measurable business outcomes.