Vibhor Gupta
Experience
Associate Consultant
Trinity Life Sciences · Apr 2023 – Present
Associate Consultant - Life Sciences
Trinity Life Sciences Pvt Ltd · Apr 2022 – Present
- Led payer and market access analytics across U.S. pharma brands, evaluating formulary placement, copay dynamics, and access barriers using MMIT, IQVIA, Symphony, and claims data, helping prioritize high-friction payers and improving effective access reach by ~8-10%.
- Conducted RWE analyses using claims, prescription, and PSP data to assess therapy performance and patient persistence, identifying access-driven drop-offs and supporting interventions that improved patient continuity by ~5-8%.
- Analyzed line of therapy and patient journey to understand treatment patterns and inform access and commercial strategy.
- Built and delivered PSP performance dashboards (Salesforce, Veeva, Talkdesk) tracking enrollment velocity, TAT KPIs, abandonment, and hub efficiency, enabling leadership to reduce enrollment delays and improve TAT compliance by ~12-15%.
- Supported PSP optimization initiatives, including enrollment funnel analysis and operational efficiency reviews.
- Delivered HCP/HCO segmentation and salesforce effectiveness analyses using Veeva CRM, call activity, and sales data to inform territory alignment, targeting refinement, and call plan optimization, improving field-force productivity.
- Integrated Veeva CRM, sales, HCP engagement, payer, and PSP data to enable holistic commercial performance views.
- Partnered with cross-functional stakeholders to translate ambiguous business questions into structured analytical problem statements.
Senior Business Analyst
Trinity Life Sciences · Apr 2022 – Mar 2023
BI Consultant
Fractal Analytics Pvt Ltd · Dec 2020 – Apr 2022
- Delivered program management and compliance analytics for a healthcare client, enabling leadership-level portfolio oversight.
- Led problem structuring, requirements gathering, and stakeholder engagement, translating business needs into analytical solutions.
- Designed adoption and performance measurement frameworks to track utilization and program effectiveness.
Consultant
Fractal · Dec 2020 – Apr 2022
Senior Software Engineer
Capgemini · Oct 2019 – Dec 2020
Senior Software Engineer
Capgemini Technology Services India Ltd · Jul 2018 – Dec 2020
- Delivered enterprise analytics and reporting solutions for BFS clients, focusing on KPI definition, automation, and performance optimization.
- Led data modelling, scripting, and performance tuning, improving dashboard reliability and scalability.
Software Engineer
Capgemini · Jul 2018 – Sep 2019
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Education
MBA, Post Graduate Program for Working Executives
Indian Institute of Management Lucknow · 2024 — 2026
International Immersion Program, AI, Entrepreneurship & Negotiations
IESEG School of Management, Paris & Madrid · 2025 — 2025
B. Tech (Hons.), Electronics & Communication Engineering
GLA University · 2014 — 2018
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