Vanshika Rattan

Product Marketing and Growth at Valory · Bangalore Urban, Karnataka, India

As a Technical Writer and Editorial Lead, I am driven by a diligent and meticulous approach to crafting clear, precise documentation. I thrive on the autonomy of shaping complex information while also leveraging my collaborative spirit and eloquence to ensure effective communication across teams. My goal is always to deliver high-quality content that is both accurate and easily understood.

Experience

Technical Writer and Editorial Lead

Chimney Cat Games · Apr 2026 – Present

Not yet confirmed

• Product & Brand Writing: Define tone, terminology, and narrative across the game's rulebook, cards, website, and launch materials, balancing mechanical precision with an accessible player-facing voice.
• Game Content: Supporting the Kickstarter campaign through product storytelling and editorial content, contributing to a campaign that raised CA$63K+ from 649 backers.
• Game Systems & Playtesting: Stress-tested and refined game mechanics with a deep understanding of the game's systems, player experience, and intended difficulty.
• Currently running structured playtests with backers and players to identify friction, validate rules, and iteratively edit and refine the rulebook/playbook.
• Technical & Editorial Writing: Own the editorial system for Tunnel Story, a cooperative tactical board game, including a 48-page rulebook, website, and copy across game cards.
• Translate a new dice system into clear, usable instructions for first-time players.

Product Marketing and Growth

Valory · Sep 2025 – Mar 2026

Not yet confirmed

• Positioning & Product Narrative: Defined positioning for a consumer AI agent marketplace, working directly with the Chief Growth Officer and Product to translate product capabilities and user research into clear messaging.
• Repositioning and onboarding improvements helped scale DAUs ~5x within 6 months and increase onboarding conversion from 10.5% to 83%.
• Technical & Product Writing: Researched and wrote product copy and technical content across AI agents, agent interoperability, x402, prediction markets, and user-owned AI, working with Engineering to understand technical systems and turn them into clear, accurate external-facing content.
• Product & User Research: Researched prediction-market users across Polymarket, Kalshi, Reddit, and X to understand their workflows, motivations, and barriers to adopting autonomous trading agents.
• Translated findings into product recommendations, positioning, content direction, and GTM strategy.
• Content Distribution & Growth: Built organic distribution across AI agents, product launches, events, and growth campaigns through websites, social, founder content, community, and partner channels.
• Targeted distribution increased CTR by 50% and contributed to 27x growth in weekly product adoption.
• Launch & Editorial Execution: Led GTM across landing pages, product copy, social, PR, founder content, and community distribution, coordinating Product, Engineering, Design, Growth, and external partners.
• The flagship launch increased weekly download-page traffic 11x, entirely through organic channels.

Marketing and Communications Lead

Devfolio · Jun 2022 – May 2025

Not yet confirmed

• Product Marketing: Led positioning, launch narratives, UX copy, product education, and GTM for 20+ products and features, working directly with Product and Engineering to understand technical systems and translate them into clear product experiences, developer education, and public narratives across privacy, identity, onchain credentials, and developer infrastructure.
• Developer Documentation & Product Writing: Maintained Devfolio's product documentation and changelog, writing task-oriented explanations of new features and maintaining a public reference for users.
• Also wrote UX copy, onboarding content, product education, and in-product communications across the platform.
• Technical & Editorial Content: Authored 30+ product blogs, technical explainers, product pages, and launch pieces across Devfolio and ETHIndia, covering developer products, privacy-preserving identity, onchain credentials, quadratic voting, and ecosystem initiatives.
• Also wrote technical/product content covering AI agents, x402, interoperability, and prediction markets.
• Editorial & Content Strategy: Led editorial direction across blogs, webpages, newsletters, and social announcements for Devfolio and ETHIndia, growing X audiences by 40% and 70% YoY respectively and contributing to newsletter growth from 200K to 650K+ subscribers.
• Developer Marketing & Ecosystem Growth: Led content, social, community, and partner marketing across 50+ developer programs, contributing to ecosystem growth from 300K to 800K+ builders.
• Ran marketing across three seasons of ETHIndia, engaging 50K+ developers across social, Discord, Telegram, email, and events.
• Campaign Strategy & Distribution: Took technical and ecosystem initiatives from concept through creative development, launch, and distribution.
• Co-conceptualized and executed SupaBald Jesse with Coinbase/Base in under a week, generating 1M+ organic impressions, 22K+ website visits, and 8K+ NFT mints; the associated buildathon reached 1,258 project submissions.

Growth Marketing Intern

Leap · Jun 2021 – Dec 2021

Not yet confirmed

• Improved email CTR by 60% through audience segmentation and value-proposition testing.
• Managed virtual conferences with external stakeholders and partners, reaching 1,000–2,500+ attendees.
• Increased lead conversion by 40% through A/B testing product messaging and landing-page UX, using behavioural data to identify and resolve funnel friction.

What drives their work

The Strategist

You define the core message and the most effective path to deliver it.

Vanshika's superpower

You excel at translating complex technical concepts into clear, user-friendly narratives that drive engagement and adoption.

How Vanshika works

You are well-suited for roles in dynamic, user-focused product teams that require translating complex technology into compelling narratives and driving measurable growth.