Usman Zafar

+•• ••••• •••••••••••@•••••.com

Content Marketing Specialist · Birla Pivot, Aditya Birla Group · 6 yrs

As a Content Marketing Specialist with 6 years of experience, I am an ambitious professional constantly seeking mastery in my field. I value autonomy, approaching challenges with resourcefulness and self-reliance to craft impactful content strategies that align with broader visions. My relaxed yet focused approach allows me to explore innovative ideas and deliver compelling narratives.

  • Bangalore
  • Open to Bangalore
  • Hybrid, Remote, On-site

Ask about Usman

Skills

Claimed

Product Interest TrackingInbound Call TrackingTraction GenerationContent Repository ManagementProduct Marketing StrategyUser-Generated Content StrategyInformation DisseminationAgile MethodologyKnowledge ApplicationSelf-Directed LearningTeam BuildingPeople Management

Proof of Experience

Content Marketing Specialist

Birla Pivot, Aditya Birla Group · Mar 2025 – Present

  • Built the content strategy for B2B e-commerce and retail through mapping buyer personas, channel mix, and category messaging
  • Designed and wrote WhatsApp lifecycle campaigns around customer pain points, lifting RFQ inquiries from ~500 to ~2,000-2,500/month (~4-5x)
  • Built an Al copy-generation engine with Claude and Cursor, trained on customer pain points, to produce WhatsApp campaign copy at scale
  • Led Meta Ads creative strategy, concepting and testing ad creatives, taking inquiries from ~400 to ~1,000/month
  • Wrote email nurture sequences for EPC/infra procurement buyers, raising response rates from ~4% to ~12% (3x industry average)
  • Managed B2B lead data operations, cleaning, deduplicating, and classifying ~96,800+ leads from 50+ source files into a standard template
  • Grew LinkedIn from ~32K to ~64K in 14 months through procurement storytelling, product insights, and business USP content
  • Initiated and co-led a buyer digitization program with a 3-person team, moving ~30% of repeat buyers to fully self-serve
Zeta

Senior Associate – Content Marketing

Zeta · Jun 2023 – Mar 2025

  • Ran the long-form content program for banking tech decision-makers, writing ~14 blogs, 2 case studies, 2 ebooks, and 1 whitepaper
  • Grew LinkedIn from ~63K to ~150K (+138% in 10 months) with product narratives, thought leadership, and employer branding content
  • Planned and optimized gated-content email campaigns, raising open rates from ~2% to ~6%
  • Wrote scripts and storyboards for product videos and set brand style guidelines
  • Ideated internal town halls and created newsletters, onboarding content, and leadership comms
  • Managed SEO governance across web content and designed marketing collateral in Figma
Meesho

Content Specialist

Meesho · Feb 2022 – May 2023

  • Created ad content for Google Ads and Meta Ads campaigns across fitness, fashion, jewelry, and kitchenware categories
  • Created daily Instagram content (~2 posts/day) as part of the team that grew the account from ~4M to ~7M in a year
  • Wrote PR content, publishing ~4 articles/month, alongside in-app UX copy
  • Led the employer branding charter end-to-end, growing the LinkedIn employer brand from ~400K to ~700K organically
  • Built and maintained Meesho.io from scratch, writing site content with a 2-person team, reaching ~4,000-5,000 visits/month
ToneTag

Content Officer, Marketing

ToneTag · Oct 2020 – Feb 2022

  • - Owned content across CRM mailers, SEO blogs, newsletters, website copy, and product catalogues
  • - Produced investor-facing content, including shareholder newsletters and quarterly reports
  • - Wrote UX copy and user flows for Oyeti, ToneTag's in-house grocery delivery app

Proof-of-Work

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Proof of Education

Master's, Mass Communication and Journalism

Symbiosis School of Media and Communication · 2018 — 2020

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