Tushar Kumar

I am a determined and ambitious marketing leader with 8 years of experience, driven by a pursuit of mastery in retention and growth strategies. My approach is rooted in logical analysis and a strong sense of accountability, always striving for innovative, ideal solutions that empower autonomous execution and deliver measurable results.

Experience

Lead- Retention Marketing and Growth

Retention10 · Jan 2026 – Present

Not yet confirmed

• Conceptualized and launched a multi-channel campaign factory towards personalized
• recommendation- basedcampaigns utilizing HubSpot and Mailmodo.
• • Handle the cross-sell and retention marketing team and drive various key initiatives as part of the
• overall existingcustomer strategy for the Organization, successfully training 5+ sales representatives.
• • Develop and execute plans to reduce subscriber churn, including identifying churn riskfactors,
• conducting win-backcampaigns, and improving customer weekly/monthly engagement metrics.
• • Designed and launched automated lifecycle campaigns that reduced chum rates and improved
• customer satisfactionthrough timely, relevant engagement.
• • Analyzed customer journey data to identify friction points, improving retention strategies that
• enhanced overallcustomer experience and loyalty

Lead- Retention Marketing & Growth

Retention10 · Jan 2024 – Present

Not yet confirmed

• Take end-to-end ownership of D2C growth, customer acquisition, and retention by designing scalable, automated lifecycle campaign factories utilizing HubSpot, Mailmodo, and MoEngage APIs.
• Tata CLiQ Luxury (Fashion & Lifestyle): Shifted from mass blasts to intent-based segmentation, reducing overall campaign volume by~90% while increasing average conversion rates by 35-40% and achieving zero targeting QC errors.
• Vested Finance (Fintech): Revamped the user onboarding and KYC journey by replacing standard support with WhatsApp callback flows and visual-led education, driving a ~100x improvement in activation rates.
• Volt Money (Finance): Streamlined lead capture by implementing AMP email registrations and automated WhatsApp event nudges, boosting webinar attendance from 40-50 to 100-200 users per session.
• Lead the cross-sell and retention marketing team, driving key initiatives as part of the overall existing customer strategy while successfully training sales representatives on growth frameworks.

Growth Consultant

Retention10 · Jan 2024 – Jan 2026

Not yet confirmed

• • Designed sales strategies to boost revenue and trained 30+ sales reps
• • Built and engaged a LinkedIn CRM community of 9,000+ professionals

A

Communications & Corporate PR Manager

Asian Projects · Sep 2022 – Dec 2023

Not yet confirmed

• Spearheaded Customer Retention Marketing, Rebranding, and Corporate PR strategies through high-impact corporate newsletters, driving consistent B2B stakeholder engagement.
• Established various communication channels to engage and re-engage customers withrelevant brand and categorypreferences, improving email open rates by 28% andWhatsApp reply rates by 18%.
• Manage domain & IP reputation for mail inboxing and ensuring delivery to primary inbox for high-value corporatenurture sequences.

Communications & Corporate PR Manager

AsianProjects · Sep 2022 – Dec 2023

Not yet confirmed

• • Responsible for planning, strategizing, and implementing CRM activities for First toRepeat
• and to loyalty for B2Bstakeholder engagement.
• • Established various communication channels to engage and re-engage customers
• withrelevant brand and categorypreferences, improving email open rates by 28% andWhatsApp
• reply rates by 18%.
• • Manage domain & IP reputation for mail inboxing and ensuring delivery to primary inbox for
• high-value corporatenurture sequences.

B

Social Media Quality Analyst

Bill Gosling Outsourcing (PhonePe) · Jan 2021 – Sep 2022

Not yet confirmed

• Campaign Analysis - Prepare reports and analyze key performance metrics across 2,000+ monthly customerinteractions.
• Evaluate and assess the effectiveness of online campaigns and online browsingbehaviors to optimize responsetemplates and escalation workflows.
• Audited social media moderation workflows to enhance detection of policy deviations, accelerating corrective actionsand strengthening content governance.

Social Media Analyst

MattsenKumar LLC · Jan 2021 – Sep 2022

Not yet confirmed

• • Campaign Analysis - Prepare reports and analyze key performance metrics across 2,000+
• monthly customerinteractions.
• • Evaluate and assess the effectiveness of online campaigns and online browsingbehaviors to
• optimize responsetemplates and escalation workflows.
• • Audited social media moderation workflows to enhance detection of policy deviations,
• accelerating corrective actionsand strengthening content governance.

V

Social Media Manager

Visharad Foundation · Jan 2020 – Dec 2020

Not yet confirmed

• Taking care of all campaign execution and implementing content strategies across Facebook, Instagram, and Twitter foran audience of 2000+ followers.
• Analyze and report on key email performance indicators (deliverability, list counts,unsubscribed, email response such as CTR, open rate and conversion) for major organizational awareness campaigns.
• Curated interactive content that fostered community participation, increasing follower engagement and strengthening the foundation's online presence.