sweta gupta

As a Product Marketing Manager, I am an ambitious and curious professional, driven by a passion for understanding user needs and bringing innovative solutions to market. My independent and open-minded approach allows me to explore new ideas and adapt strategies, always striving to achieve our products' full potential and make a meaningful impact.

Work style

remote

Contact details — on requestProof of Work — on request

Experience

Product Marketing Manager

Thalia Technology · Dec 2025 – Present

Not yet confirmed

Designed and deployed company websites and landing pages using Cursor, Lovable, and Claude, cutting dev dependency and accelerating time-to-publish by 60%.
Architected a complete 7-step blog production workflow on Kimi Code CLI, enabling the team to publish 30+ well-researched, SEO-optimized blog posts with integrated LinkedIn distribution assets (hook posts, carousel outlines, quote cards).
Curated and deployed modular marketing skills from skills.sh and internal skill libraries to automate repetitive tasks, standardize output quality, and improve daily execution efficiency across the marketing team.
Executed comprehensive SEO strategy, technical audits, on-page optimization, keyword research, backlink acquisition, and content clusters resulting in measurable organic visibility improvements across all app properties.
Optimized app listings, screenshots, descriptions, reviews strategy, and keyword targeting for all 17 apps, driving improved conversion rates and category rankings in the Shopify App Store.
Used Claude Code to rapidly generate and deploy additional product pages, feature explainers, and use-case documentation, automating a significant portion of daily content production.
Utilized Google Analytics 4, Google Lighthouse, SEMrush, and Ahrefs to monitor traffic, user behavior, and conversion funnels; iterating based on data-driven insights.

SEO & Digital Marketing Specialist

StayRelive · Feb 2023 – Nov 2025

Not yet confirmed

Implemented and optimized marketing automation workflows across email and WhatsApp, improving user engagement and reducing manual efforts by 40%.
Set up custom event-based triggers and segmentation rules to deliver personalized campaigns across the user lifecycle, enhancing retention and conversion metrics.
Collaborated with cross-functional teams to design automated nurture journeys and drip campaigns, leading to a 20% increase in lead-to customer conversion rate.
Develop targeted digital strategies aligned with company goals and audience needs.
Created SEO-friendly and audience-centric content for websites, blogs, social media, and email, contributing to a 40% increase in organic traffic and a 12% improvement in time on site.
Conduct SEO audits to improve website visibility and search engine rankings.
Planned and executed email marketing campaigns with detailed segmentation and A/B testing, resulting in a 28% increase in open rates and a 20% boost in click-through rates (CTR)
Utilize Meta Ads Manager to set up campaigns, including audience targeting, budgeting, and bid strategies driving a 45% increase in brand engagement.
Monitor KPIs through tools like Google Analytics, providing regular reports and insights.

Digital Marketing Executive

Smartinfologiks · Jan 2022 – Jan 2023

Not yet confirmed

Collaborate on graphics, videos, and multimedia content for campaigns.
Manage social media, schedule posts, engage audience, and grow presence.
Perform SEO, keyword research, app store optimization, and reputation monitoring, Optimize mobile app presence on app stores, and conduct keyword research.

Skills 0 proven through work

Also works with

Code EditingPlotCode Automation PlatformVati Marketing Automation UsageBravo Platform UsageLovable Platform UsageCursor IDE UsageProject TrackingHypothesis-Driven ExperimentationAdaptabilityMarket Trend AnalysisProduct Launch CoordinationTask AutomationCustomer ServiceSocial Media Community ManagementSocial Media MarketingEvent Publicity CoordinationTarget Audience AnalysisCampaign ExecutionMarketing Database ManagementB2B MarketingEmail Marketing StrategyAI-Assisted DevelopmentSelf-Directed LearningTechnical TroubleshootingHTMLTechnical SEOWebsite Content ManagementReact DevelopmentContent WritingAI-Native MindsetApplication DeploymentHigh-Fidelity UI Design

Proof of Work

sweta shares this with people who ask. You'll hear back either way.

Education

Bachelor of Arts, Multimedia and Mass Communication

St. Paul's Institue of Communcation and Education for Women, Bandra (W) · 2019 — 2022

Links

linkedin.com/in/sweta-gupta-86a78b191

Contact details

sweta shares this with people who ask. You'll hear back either way.

Ask about this candidate

Claude ChatGPT Perplexity

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