Swathi .V

As a Paid Ads & Social Media Executive, I am driven by a diligent pursuit of mastery and a strong sense of accountability for achieving measurable results. I thrive in environments where I can exercise autonomy, applying a pragmatic and structured approach to continuously optimize performance and exceed ambitious goals.

Experience

Paid Ads & Social Media Executive

Dimaak Tours · Mar 2025 – Aug 2026

Not yet confirmed

• Grew Dimaak Tours Instagram from 130K to 336K followers by shifting content strategy toward Reels-first storytelling and consistent engagement tactics.
• Managed Life at Dimaak, Instagram page an employee-culture Instagram page, growing it to 1,554 followers (+87% in 6 weeks) primarily through short-form Reels.
• Directed an influencer programme with 12+ travel creators, overseeing outreach, creative briefing, and performance tracking.
• Managed Meta Ads lead-generation campaigns across 7 international markets, delivering 2,100+ leads and cost-per-result between ₹10 and ₹66, on ₹2L+ in monthly spend.
• Reallocated ad budget across South India based on cost-per-lead data, shifting spend toward the highest-converting campaigns.
• Handled daily inbound lead volume of 100-150+ across Facebook, Instagram, and WhatsApp, ensuring timely response and handoff for follow-up.

Social Media Executive

Dimaak Tours · Mar 2025 – Aug 2026

Not yet confirmed

• Working as a Social Media Executive at Dimaak Tours, handling social media marketing, supporting influencer campaigns, managing CRM activities, and assisting in lead generation through optimized social media content.

N

Paid Advertising Intern

NVRON Life Sciences Ltd. · Nov 2024 – Jan 2025

Not yet confirmed

• Planned and executed Meta Ads campaigns (lead generation & website traffic objectives) for a D2C hair care brand with a ₹1,00,000 budget over 3 months.
• Built and managed custom and lookalike audiences on Meta Ads Manager, optimizing targeting for reach and conversion efficiency.
• Created and A/B tested ad creatives and copy across audience segments to improve CTR and lower cost per result.
• Coordinated with the creative team to align ad visuals with product positioning and promotional calendar.

SEO Intern

LeadPro Infotech · Sep 2024 – Oct 2024

Not yet confirmed

• As a SEO Intern at Lead Pro Infotech, handling keyword research, on-page SEO, backlink submissions, content updates, and WordPress management to support improved website visibility and search performance.