Surendra Singh

With a highly logical and pragmatic mindset, I approach my role as a Website Manager with a strong sense of accountability, consistently seeking to optimize digital platforms. My innate curiosity fuels a flexible approach to problem-solving, driving me to continuously explore and implement effective solutions.

Experience

J

Website Manager

Jain Amar Corporate Pvt. Ltd. (Madame | Camla Barcelona | mSECRET) · Aug 2024 – Present

Not yet confirmed

• Lead end-to-end website management and digital commerce operations for madameonline.com (Shopify) and camlaonline.com, delivering scalable, high-performing D2C customer experiences.
• Accelerated overall website performance, achieving a 12X ROAS and 45% revenue growth in FY 25-26 while significantly growing website traffic and engagement after taking ownership of the project.
• Reduced ad spend by up to 45% while maintaining performance, through campaign optimization and improved targeting efficiency.
• Drove logistics cost reduction of up to 20% and cut RTO (Return to Origin) rate by 7% through process and fulfillment improvements.
• Grew repeat purchase rate by 25%+ through retention marketing, personalized campaigns, and customer journey optimization.
• Drive website merchandising and revenue growth strategies to improve conversion rate, gross margins, inventory turns, and overall business performance.
• Monitor and analyze key website KPIs - traffic, demand, orders, conversion rate, UPT, and AOV to identify growth opportunities and optimize digital performance.
• Manage website content, product launches, category merchandising, and seasonal promotional calendars to maximize visibility, engagement, and sales.
• Collaborate with planning and merchandising teams to analyze category performance, sales trends, and customer demand for assortment planning and seasonal buying decisions.
• Plan and execute digital marketing campaigns across Meta and Google to drive customer acquisition and overall ROAS.
• Improve conversion rates and reduce bounce rates through UX/UI enhancements, A/B testing, landing page optimization, mobile-first improvements, and technical SEO.
• Collaborate cross-functionally with marketing, design, finance, technology, distribution, and customer service teams to ensure seamless operations, including UAT testing and website enhancement delivery.
• Supervise and mentor team members, build vendor relationships, and analyze market trends and competitor strategies to identify new business opportunities.

Website Manager

Jain Amar · Aug 2024 – Present

Not yet confirmed

• D2C & E-commerce professional with 12+ years of experience in the fashion, apparel, and lifestyle industry, specializing in online growth, performance marketing, website management, SEO, CRM, and conversion optimization.
• Experienced in scaling fashion and lifestyle brands through data-driven strategies focused on customer acquisition, revenue growth, and customer retention.
• Skilled in managing D2C websites, online merchandising, campaign planning, marketplace operations, and digital marketing to create seamless shopping experiences and improve business performance.
• Strong expertise in Meta Ads, Google Ads, SEO, CRM, and CRO with a focus on improving ROAS, increasing website conversions, reducing acquisition costs, and driving organic growth.
• Good understanding of fashion consumer behavior, seasonal trends, and customer journeys to create impactful campaigns and improve engagement.
• Hands-on experience working with creative, catalog, operations, and customer support teams for smooth execution of campaigns, product launches, and retention activities.
• Comfortable in fast-paced environments with strong analytical, technical, and problem-solving skills.
• Core Skills:
• • D2C Growth Strategy
• • Fashion & Apparel E-commerce
• • Shopify & Website Management
• • Performance Marketing
• • Meta & Google Ads
• • SEO & Organic Growth
• • CRM & Retention Marketing
• • Conversion Rate Optimization (CRO)
• • Google Analytics & Reporting
• • Revenue & ROI Optimization
• Passionate about building scalable digital growth strategies and delivering strong online shopping experiences for fashion and lifestyle brands.

K

Senior Web Developer

KPA Apparels Pvt. Ltd. (Oxolloxo) · Dec 2013 – Aug 2024

Not yet confirmed

• Joined as Website Backend Manager and was promoted to Senior Web Developer in recognition of performance, taking on broader ownership of site strategy and growth marketing.
• Grew website traffic by 30% and improved site-wide conversion rate to 1% through UX/UI, SEO, and performance-marketing improvements.
• Owned retention marketing across email and WhatsApp — led end-to-end lifecycle campaigns (acquisition, engagement, retention, reactivation, loyalty) that improved repeat purchases and customer LTV.
• Planned and ran performance marketing campaigns across Meta and Google Ads to drive acquisition and improve overall ROAS.
• Managed and enhanced Oxolloxo.com (Shopify), supporting new product launches, seasonal campaigns, promotional activity, and backend integrations for seamless website functionality.
• Improved website architecture, page speed, and mobile responsiveness while integrating GA, Meta Pixel/Ads, and Google Search Console for visibility and performance monitoring.

Website Operations Manager

Oxolloxo · Dec 2013 – Aug 2024

Not yet confirmed

• -Plan, implement, manage, monitor and upgrade the organization's WordPress Woo-commerce website.
• -Conduct content audits to eliminate redundant and/or duplicate information.
• -Ensure website quality and efficiency by conducting regular test plans.
• -Collaborate with all staff and management to ensure that the website aligns with brand strategy and meets the organization’s standards.
• -Keep up-to-date with industry best practice and monitor competitor websites.
• -Familiarity with analytical and database tools
• -Hands on experience with HTML and content management systems(Magento, Wordpress)
• -Design and implement direct email marketing campaigns
• -Front-End Design, Update Layout & Theme customization & Magento Admin Panel Expert
• -Integration of Custom Module, Shipping and Payment Gateway etc.
• -Order Management
• -Customer Management
• -Promotions & System Management
• -Catalog & Product Management ( Creating, Uploading Products & Managing Categories & Attributes)
• -Magento Server Management (Optimization of server)
• -WhatsApp, Email & SMS Marketing
• -Familiar with ERP Software Uni-commerce

C

Web Developer

Consummate Technologies Pvt. Ltd. · Dec 2012 – Dec 2013

Not yet confirmed

• Built and customized eCommerce modules using PHP, HTML, JavaScript, and MySQL.
• Developed the JumpUSA.in backend admin panel, inventory management system, and Google Analytics integration.

Web Developer

Consummate Technologies - Salesforce, Microsoft, Ramco & EduSuiteOnDemand Implementation Partner · Dec 2012 – Dec 2013

Not yet confirmed

• I had been involved in the designing of the website & HTML Code for the client.
• I had been spent 1 year at Consummate technology as a Web Developer.
• I had Created website for the client using the Php, Java Script, J-query, Ajax And explored the MySQL database.
• Following are the Technical areas That I had learned here:
• PHP
• WordPress
• Magneto
• I Have create websites using Magento and WordPress.

R

Jr. Web Developer

Ravindra InfoTech Pvt. Ltd. · Nov 2011 – Nov 2012

Not yet confirmed

• Supported web hosting, domain management, website updates, and backend operations, collaborating with senior developers and designers on digital branding and web development projects.

R

Web Designer

Ravindra Infotech - India · Nov 2011 – Nov 2012

Not yet confirmed

• I had started working here as a junior web developer, I had been part of the designing & Development of the website.
• I have explored Following Web technology Here Like
• HTML
• JavaScript
• PHP
• Ajax
• J-query
• PhpMyAdmin
• Wamp Server
• Dreamweaver

Internship in Dot net

CMC Ltd · Jan 2011 – Apr 2011

Not yet confirmed

• Asp.net Trainee