Sureka C.R

Proof of Experience

Cloud Destinations Infotech Pvt. Ltd. · Sep 2025 – Present

Gathered requirements and analyzed workflows and data for migration from Veeva CRM to Vault CRM across 6 pharma clients.
Prepared source-to-target mapping for HCP, HCO, products, territories and interactions.
Coordinated UAT, defect tracking, requirement traceability and sign-off to keep field-force operations running without disruption.
Defined HCP/HCO master data requirements and business rules for standardization, duplicate identification, record matching and data quality.
Built source-to-target mappings and validations; coordinated with technical teams on data discrepancies and exception handling.
Created UAT scenarios for accuracy, completeness and consistency; validated defects and obtained business sign-off.
Led end-to-end BA implementation from requirement gathering through configuration, UAT and go-live within 4 months.
Improved caregiver efficiency and appointment management by 98%.
Worked with US stakeholders across time zones to prioritize requirements and align delivery with client expectations.
Drive requirement discovery, functional documentation and solution alignment between the product team and client stakeholders.
Translate client workflows into clear functional specifications for technical teams.

SANeForce (A unit of SAN Media Pvt. Ltd.) · Jun 2020 – Aug 2025

Delivered end-to-end Veeva CRM implementation as BA, covering MCCP requirements, HCP segmentation (specialty, business potential, territory, engagement priority) and HCP targeting.
Wrote user stories for targeting, segmentation and engagement planning; supported CRM validation and UAT.
Aligned HCP engagement plans with sales-force activities.
Gathered and analyzed requirements for ITC (6,000 users), Paxas Pharma (2,400 users), Everest Masala (2,000 users), Cipla Pharma (800 users) and Bharat Biosciences and Vaccines (480 users).
Translated client requirements into product configurations and solution designs for pharma (SFA) and FMCG (SFE).
Performed data migration from client systems to SANeForce, including migration checks, SQL-based data validation, SIT/end-to-end testing before UAT, cutover and post-go-live support.
Managed client discovery for 2growHR (payroll and HR software), shaping configuration and onboarding.
Acted as the liaison between clients and internal product and implementation teams across enterprise rollouts.

Great Learning · Jan 2020 – Apr 2020

successfully completed internship in digital marketing, learnt targeted market research, SEO , Facebook ads, Instagram ads, Google ads ,a/b testing and email marketing

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