surbhi jain

surbhi jain

Open to

Hyderabad

Work style

hybrid, remote, onsite

Availability

Available in 30 days

Contact details — on requestProof of Work — on request

Experience

S

Data Analyst – E-commerce

SDI Business Pvt Ltd · Oct 2024 – Present

Not yet confirmed
  • Analyzed product, category, pricing, revenue, and merchandising performance to identify business trends, growth opportunities, and key performance drivers.
  • Conducted traffic and conversion funnel analysis across visits, product views, add-to-cart, orders, and revenue to identify customer drop-offs and optimization opportunities.
  • Performed cohort analysis and customer segmentation across New/Existing and loyalty customers to understand customer behavior, acquisition, retention, and engagement.
  • Evaluated campaign and promotional performance using revenue, orders, conversion, uplift, ROI/ROAS, and customer participation to measure business impact and program effectiveness.
  • Built and maintained Power BI and Adobe Analytics dashboards using SQL and Excel, delivering recurring KPI reporting, trend analysis, and actionable insights to cross-functional and senior stakeholders.
Lenovo

Data Analyst

Lenovo · Oct 2024 – Present

Not yet confirmed
  • Loyalty & Customer Analytics / Merchandising Support.
  • • Analyze loyalty program performance by tracking revenue, orders, enrollments, and redemption behavior using SQL, Excel, and Pivot Tables.
  • • Build and maintain performance reports & dashboards in Power BI to monitor member engagement, retention trends, and campaign impact.
  • • Perform customer behavior analysis including repeat purchase patterns, segmentation, and conversion insights.
  • • Use Pivot-based analysis for identifying trends, anomalies, and business opportunities.
  • • Collaborate with cross-functional teams to support loyalty campaigns, rewards strategy, and promotional performance.
  • • Utilize Monday.com and Notion for workflow management, documentation, stakeholder tracking, and project coordination.
  • • Support merchandising & creative initiatives by working with Adobe tools for loyalty assets / promotional materials.
  • • Provide data-driven insights to optimize member growth, engagement, and overall program effectiveness
GEP Worldwide

Senior Analyst - Data & Analytics

GEP Worldwide · Jun 2021 – Jul 2024

Not yet confirmed
  • Streamlined data processes by developing ETL pipelines using GEP Smart, automating data cleaning, transformation, and loading-reducing manual processing time by approximately 30%.
  • Built 9 Power BI dashboards leveraging SQL and Excel, providing accounts payable insights that enabled informed budget forecasting for senior management.
  • Delivered 23 interactive Power BI dashboards for API Group, showcasing KPIs, trends, and analytical insights that accelerated data-driven decision-making across departments.
  • Partnered with stakeholders to define project scope, streamlined budget forecasting cycles, and provided in-depth accounts payable analysis to senior management.
  • Utilized advanced Excel functions (VLOOKUP, SUMIFS, COUNTIFS) to optimize data analysis workflows, improving reporting efficiency and reducing turnaround time.
GEP Worldwide

Senior Data Analyst

GEP Worldwide · Jun 2021 – Jul 2024

Not yet confirmed
GEP Worldwide

Analyst

GEP Worldwide · Jun 2021 – Jan 2023

Not yet confirmed

Skills 0 proven through work

Also works with

GEP Smart UsageWork Planning and PrioritizationTeamworkTechnical TroubleshootingMentoring and Peer CoachingExploratory Data Analysis (EDA)SQL ProgrammingRequirements AnalysisStakeholder ManagementIndependent WorkTarget Audience AnalysisMarket Trend AnalysisData VisualizationHeatmap AnalysisGoal setting (defining key results)ForecastingAccounts Payable ManagementData Repetition PreventionFeature EngineeringData TransformationData LoadingTabular Data Cleaning & ValidationStrategic PlanningStakeholder Communication AdaptationBackend TroubleshootingDefect TrackingData ValidationData StorytellingRoot Cause AnalysisDiagrammingKPI AnalysisConversion Rate OptimizationSegmented Performance AnalysisCustomer Behavior AnalysisData Discrepancy InvestigationProduct Data AnalysisE-commerce Data AnalysisCross-Departmental CoordinationWebsite Traffic AnalysisAdobe Analytics UsageMicrosoft ExcelDashboard UI DesignPower BI

Proof of Work

Proof of Work

surbhi shares this with people who ask. You'll hear back either way.

Education

Bachelor of Engineering, Engineering

Stanley College of Engineering & Technology for Women, Hyderabad · 2015 — 2019

Contact details

Contact details

surbhi shares this with people who ask. You'll hear back either way.

What drives their work

The Architect — Builds what holds

The Architect

You design and construct robust data systems and analytical frameworks.

surbhi's superpower

You excel at dissecting complex data problems and building reliable, detailed solutions that provide clear insights for decision-making.

How surbhi works

You are well-suited for roles that require designing, building, and maintaining robust data solutions and analytical frameworks within a data-driven team.

Ask about this candidate

AI responses may contain errors. Proof status and source information are provided by Proof of Skill.

A Proof CV — one profile, kept current, with the proof attached. Back to the portal