surbhi jain
Experience
Data Analyst – E-commerce
SDI Business Pvt Ltd · Oct 2024 – Present
- Analyzed product, category, pricing, revenue, and merchandising performance to identify business trends, growth opportunities, and key performance drivers.
- Conducted traffic and conversion funnel analysis across visits, product views, add-to-cart, orders, and revenue to identify customer drop-offs and optimization opportunities.
- Performed cohort analysis and customer segmentation across New/Existing and loyalty customers to understand customer behavior, acquisition, retention, and engagement.
- Evaluated campaign and promotional performance using revenue, orders, conversion, uplift, ROI/ROAS, and customer participation to measure business impact and program effectiveness.
- Built and maintained Power BI and Adobe Analytics dashboards using SQL and Excel, delivering recurring KPI reporting, trend analysis, and actionable insights to cross-functional and senior stakeholders.
Data Analyst
Lenovo · Oct 2024 – Present
- Loyalty & Customer Analytics / Merchandising Support.
- • Analyze loyalty program performance by tracking revenue, orders, enrollments, and redemption behavior using SQL, Excel, and Pivot Tables.
- • Build and maintain performance reports & dashboards in Power BI to monitor member engagement, retention trends, and campaign impact.
- • Perform customer behavior analysis including repeat purchase patterns, segmentation, and conversion insights.
- • Use Pivot-based analysis for identifying trends, anomalies, and business opportunities.
- • Collaborate with cross-functional teams to support loyalty campaigns, rewards strategy, and promotional performance.
- • Utilize Monday.com and Notion for workflow management, documentation, stakeholder tracking, and project coordination.
- • Support merchandising & creative initiatives by working with Adobe tools for loyalty assets / promotional materials.
- • Provide data-driven insights to optimize member growth, engagement, and overall program effectiveness
Senior Analyst - Data & Analytics
GEP Worldwide · Jun 2021 – Jul 2024
- Streamlined data processes by developing ETL pipelines using GEP Smart, automating data cleaning, transformation, and loading-reducing manual processing time by approximately 30%.
- Built 9 Power BI dashboards leveraging SQL and Excel, providing accounts payable insights that enabled informed budget forecasting for senior management.
- Delivered 23 interactive Power BI dashboards for API Group, showcasing KPIs, trends, and analytical insights that accelerated data-driven decision-making across departments.
- Partnered with stakeholders to define project scope, streamlined budget forecasting cycles, and provided in-depth accounts payable analysis to senior management.
- Utilized advanced Excel functions (VLOOKUP, SUMIFS, COUNTIFS) to optimize data analysis workflows, improving reporting efficiency and reducing turnaround time.
Senior Data Analyst
GEP Worldwide · Jun 2021 – Jul 2024
Analyst
GEP Worldwide · Jun 2021 – Jan 2023
Skills 0 proven through work
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Education
Bachelor of Engineering, Engineering
Stanley College of Engineering & Technology for Women, Hyderabad · 2015 — 2019
Contact details
Contact details
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What drives their work
The Architect
You design and construct robust data systems and analytical frameworks.
surbhi's superpower
You excel at dissecting complex data problems and building reliable, detailed solutions that provide clear insights for decision-making.
How surbhi works
You are well-suited for roles that require designing, building, and maintaining robust data solutions and analytical frameworks within a data-driven team.
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