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Suraj
I am a highly logical and pragmatic marketing professional, driven by a strong ambition for mastery in my field. I thrive on autonomous work, taking full accountability for delivering impactful, data-driven strategies that achieve measurable results.
Contact details — on requestProof of Work — on request
Experience
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Marketing Manager
Glotech · Feb 2024 – Present
- Owned end-to-end demand generation, building an outbound engine that generated 100+ qualified leads, driving pipeline contribution.
- Planned and executed digital marketing campaigns.
- Built email campaigns tracking open rates, CTR, and conversions
- Built KPI dashboards covering CPL, pipeline velocity, reply rates, and revenue contribution, presenting insights to leadership for data-driven decision making
- Ran competitive analysis and market research informing SEO/keyword strategy and go-to-market planning for new verticals.
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Retention Marketing Manager
Bijak · Jul 2023 – Jan 2024
- Helped build the apps & website from the scratch, developed data driven user journey strategies for customer acquisition, Retention, A/B testing.
- Increased repeat purchase rate from 32% to 44%
- Reduced customer churn by 15% using targeted win-back campaigns
- Managed CRM campaigns across Email, SMS, Whatsapp and push notifications
- Partnered with product, marketing and customer support team to enhance customer experience.
- Built dashboards to monitor retention, repeat purchase rate, churn and LTV
- Implemented advanced A/B testing and marketing automation frameworks to optimize CRM campaigns, improving conversion rates by ~26%.
- Mapped end to end user journey and helped create events and their attributes to track user's behavior and capture the required data
- Enhanced customer retention by 45% through personalized marketing automation.
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CRM/Retention Manager (Growth)
Zingbus technology Pvt Ltd · Mar 2022 – May 2023
- Built growth team from the scratch, developed data driven marketing strategies for SEO, SEM, CRM, Brand marketing, Product marketing, Influencer marketing, resulting in revenue growth of ~240% YOY
- Managed a marketing team of 7 people and provided training and guidance to ensure their success.
- Developed and executed comprehensive digital marketing strategies across SEO, SEM, social media, and CRMchannels.
- Responsible for handling overall marketing campaigns on channels such as email, web push, SMS, push notifications and Whatsapp campaigns
- Developed and managed retention segments and acquisition strategies based on customer lifetime values, retention/churn levels, and average revenue per player.
- Improved and increased business metrics such as DAUs, carts, acquisition, retention, order frequency, and GMV using various marketing channels such as in-app promotions, push notifications, SMS, and mailers.
- Managed PPC campaigns with focus on ROI, achieving 2.4 returns on ad spend (ROAS) and reducing cost-per-click(CPC) by 18%.
- Improved & increased business metrics such as DAUs, carts, acquisition, retention, order frequency & GMV using various marketing channels such as in-app promotions, push notifications, SMS, and mailers resulting in a 21% increase in bookings (MOM) and 80% increase (YOY).
- Optimized product and content promotion strategy around user interest and Customer behavior patterns to increase in-app purchases.
- Planned and executed quarterly growthplans to increase engagement of existing customers on the app.
- Planned and ran different A/B experiments to optimize product performance and campaigns.
- Monitored key data metrics & analyzed data from all different touch points on the app to optimize product performance & content strategy.
- Identified growth initiatives by analyzing user behavior, competitor products, and new market trends, offers and discounts.
- Coordinated with product and design teams to enhance user experience, contributing to a 22% increase in conversion rates.
- Enhanced customer retention by 45% through personalized marketing automation & successful loyalty program
- Successfully optimized and reduced the overall marketing cost by ~60% maintaining the same revenue in DTC
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Product Executive
Wakefit innovations Pvt ltd · Sep 2021 – Feb 2022
- Planned and executed new product launches under seating furniture category, Conducted in-depth market research, Surveys and competitive analysis to inform marketing strategy and identify growth opportunities.
- Created and managed comprehensive marketing reports, leveraging data visualization tools to present actionable insights to stakeholders.
- Collaborated with marketing team to develop engaging content & marketing collateral, improving brand visibility & customer engagement.
- Managed and optimized various campaigns and channels, including SMS, Push, Whatsapp, Email, social media, and content marketing.
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Business Executive, Ecommerce
Kurlon Enterprise limited · Jan 2018 – Mar 2021
- Assisted in the planning and execution of marketing campaigns, including social media, SEM, email, SMS and content marketing.
- Monitored and analyzed campaign performance, providing recommendations for optimization based on data-driven insights.
- Coordinated events and promotional activities, contributing to increased brand awareness and customer engagement.
- Managed over all order servicing and product listing across all ecommerce platforms.
Skills 0 proven through work
Also works with
Product CommunicationDirect Sales Agent ManagementAdaptabilityStrategic PlanningProspect ProfilingMarket SegmentationCustomer Behavior AnalysisRecruitment TechniquesTeam BuildingNegotiatingSeller ManagementData Structure OwnershipMoEngage UsageCRM System DevelopmentStakeholder ManagementCross-Departmental CoordinationOffer ManagementCampaign PlanningCustomer Retention and Churn PreventionCustomer Activation StrategyClient OnboardingCustomer Journey MappingLifecycle Notification StrategySMS Campaign ManagementLead QualificationBudget ManagementMeta Ads Campaign ExecutionOutbound Sales CallingAutomated Communication DesignBusiness Growth StrategyMarket ResearchConversion Rate OptimizationMarketing Performance ReportingEmail Marketing StrategyLead ManagementCold Outbound Engine BuildingLead GenerationSocial Media MarketingGoogle Ads Campaign ExecutionSEO Strategy & RoadmappingCampaign ExecutionDigital Marketing Strategy
Proof of Work
Proof of Work
Suraj shares this with people who ask. You'll hear back either way.
Education
PGDM, Marketing&IB
Jagan Institute Of Management And Study · 2016 — 2018
B.com, Accounts
Veer Kunwarsingh University · 2013 — 2016
12th, Math's
Janta College · 2011 — 2012
10th, General Studies
D.A.V Public School · 2008 — 2009
Contact details
Contact details
Suraj shares this with people who ask. You'll hear back either way.
What drives their work
The Architect
You build robust systems and processes that drive measurable results.
Suraj's superpower
You excel at constructing and optimizing end-to-end marketing funnels and customer retention systems.
How Suraj works
You thrive in roles where you can build and optimize marketing systems and processes, ideally leading a team.
Ask about this candidate
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