SB

Suchandrima Bose

Open to

Bangalore · Kolkata · Gurgaon

Work style

Remote, Hybrid

Availability

Available in 60 days

Contact details — on requestProof of Work — on request

Experience

M

Media Executive

M+C Saatchi Performance · Aug 2024 – Present

Not yet confirmed
  • Led execution and optimization of 30+multi-region campaigns (US, Brazil, APAC) across 17+ platforms, managing cumulative monthly media spends exceeding $600K+ and 4 global regions, maintaining ROAS of 12% and KPIs such as 15%FTD conversion rate
  • Directed platform and creative optimization resulting in 2%+CTR, CPI UNDER $4(Brazil), CP-FTD under $150(US) while scaling campaign spend by 5x within 6 months
  • Executed and managed cross-channel Search, Social and Programmatic campaigns- applying bid cap adjustments, overlap resolution and audience segmentation - maintaining KPI of reducing CPR by 10-15%
  • Owned data driven campaign optimization efforts including pacing checks, bid cap adjustments, budget allocation, leading to doubling login to FTD rates to 30%
  • Focused on ROI optimization and customer retention, helping clients to reach monthly sales and growth targets
  • Spearheaded client relationships by leading daily operations and weekly reviews, coordinating multiple stakeholders including suppliers, clients and internal specialist teams
  • Oversaw end-to-end financial reconciliation process-verifying expenses, data validating, affiliate payouts, securing approvals,ensuring timely payments and guaranteeing invoicing by 10th of each month.
  • Monitored industry trends and competitive landscape for top 5 competitors, integrating insights into media strategies to maximize campaign effectiveness
  • Negotiated favourable payout structures with 5+ affiliate partners, securing rate optimisations that contributed to a consistent reduction in CP-FTD under $150 while maintaining partner retention across key verticals
  • Led troubleshooting of 50+ tracking and data discrepancies to ensure campaign reporting accuracy and integrity
  • Managed clients like MPL(US and BR), Grab(ID,KR,JP)
  • Mentored a cross-functional team of 4 members including interns and senior media executives, ensuring timely delivery of client requirements
T

Business Strategy Intern, Television Division

The Media Ant · Feb 2024 – Jun 2024

Not yet confirmed
  • Conducted research on election advertising spends and media consumption, enabling targeted outreach to 700+ prospective clients
  • Supported multi-sector GTM strategies and budget planning, including a low-budget IPL media strategy, improving efficiency across Healthcare, Finance, FMCG, Automotive and Shipping sectors.

Skills 0 proven through work

Also works with

Artificial Intelligence FundamentalsLogistics CoordinationE-commerce Domain KnowledgeTravel Industry KnowledgeBuyer Tech Pack InterpretationData-Driven RecommendationsOrganizationWork Planning and PrioritizationAutomated Report GenerationPeople ManagementAccount ManagementMentoring and Peer CoachingEmployee Training & DevelopmentSystems ThinkingProblem SolvingCampaign PlanningMarket SegmentationInventory ManagementCustomer Behavior AnalysisDiagnosing Performance IssuesConversion Rate OptimizationTime Series Trend AnalysisCampaign Performance AnalysisMeta Ads Campaign ExecutionGoogle Ads Campaign ExecutionCampaign ExecutionCampaign Optimization

Proof of Work

Proof of Work

Suchandrima shares this with people who ask. You'll hear back either way.

Education

Bachelor of Science, Economics

UNIVERSITY OF CALCUTTA · 2023 — NaN

Contact details

Contact details

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