Srijita Biswas
As a copywriter, I channel my creativity and focused ambition into crafting compelling narratives that resonate deeply. I am committed to delivering impactful content with integrity and accountability, always striving for original solutions that reflect a slightly idealistic vision for communication.
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Contact details — on requestProof of Work — on request
Experience
Copywriter
narrative · May 2026 – Present
- -> Key clients: Emami Realty, Zylog, Dell, Nature Conservation Foundation, Nature in Focus, Pinnacle Works, Srijan Realty
- -> Zylog Group: Wrote website copy and brand book content for a B2B material technology company across three sub-brands, translating technical positioning into a clear, differentiated brand voice.
- -> Emami Realty: Led copywriting on a comprehensive website revamp spanning seven residential property pages plus corporate sections; wrote concept design copy, campaign copy, and marketing carousels for the real estate audience.
- -> Nature Conservation Foundation (NCF): Wrote a four-part email marketing sequence and full webpage copy for NCF's 30th anniversary festival at the Bangalore International Centre; created the social media call-for-registration creative for the event.
- -> Nature in Focus (NiF): Ongoing social copywriting including a myth-busting Instagram carousel series on illegal wildlife trade (research-backed, sourced from Mongabay-India, Down To Earth, The Hindu, WWF/TRAFFIC), occasion-based content for World Orangutan Day, International Elephant Day, International Tiger Day, and curated profiles of grassroots Indian conservationists.
- -> Pinnacle Works: Delivered full website copy for a corporate recognition and awards company.
- -> Rambha Philanthropy Foundation (Zylog's CSR arm): Wrote CSR/foundation website copy.
- -> Dell: Produced content calendars, monthly event content, and September monthly wrap-ups.
- -> Narrative Asia (agency brand): Contributed to the agency's LinkedIn strategy, a competitive analysis of eight major global branding agencies, and city-presence website copy.
- -> Real estate & regional copy: Srijan Realty (Orizon Kolkata, Palladina and Townsquare campaigns) and Emami Miraai (Tamil Nadu), including a Bengali-language print ad rewritten from formal Bengali into accessible, poetic Bengali.
- -> Legal/compliance copy: Privacy Policy and Cookie Policy for HRDWYR, a semiconductor company.
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Copywriter
Narrative Asia · May 2026 – Present
- Key clients: Emami Realty, Zylog, Dell, Nature Conservation Foundation, Nature in Focus, Pinnacle Works, Srijan Realty
- Creative Concept Development: Branding and copywriting across websites, brand books, campaigns, social media, email, and marketing for B2B, real estate, conservation, technology, and CSR brands.
- Zylog: Website copy and brand book content across three B2B material-technology sub-brands, translating technical positioning into distinct brand voices.
- Emami Realty: Copy for a major website revamp covering seven residential projects and corporate sections, plus concept, campaign, and marketing carousel copy.
- Nature Conservation Foundation: Four-part email sequence, event webpage copy, and social creative for its 30th anniversary festival at Bangalore International Centre.
- Nature in Focus: Ongoing social copy, including research-backed myth-busting content on illegal wildlife trade, conservation-day campaigns, and profiles of grassroots Indian conservationists.
- Pinnacle Works: Full website copy for a corporate recognition and awards company.
- Rambha Philanthropy Foundation: CSR/foundation website copy.
- Dell: Content calendars, monthly event content, and monthly wrap-ups.
- Narrative Asia: LinkedIn strategy, competitive analysis of eight global branding agencies, and city-presence website copy.
- Srijan Realty Emami Miraai: Regional real-estate campaigns across Kolkata and Tamil Nadu, including accessible, poetic Bengali print copy.
- Some Like It Wild: Edited and refined video scripts to improve content flow, clarity, pacing, and audience engagement.
- Developed attention-grabbing hooks, strengthened storytelling structure, and crafted supporting video descriptions aligned with the content's tone, message, and target audience.
- HRDWYR: Privacy and Cookie Policy copy.
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Researcher
Jain (Deemed-to-be University) · Feb 2026 – Sep 2026
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Marketing Advertising Executive
AIMS Institutes · May 2025 – May 2026
- -> Led content development for admissions and marketing campaigns across website, email, WhatsApp, brochures, and landing pages.
- -> Created conversion-focused copy aligned with brand positioning, campaign objectives, and target audience needs.
- -> Developed campaign messaging, promotional copy, headlines, and calls to action for student acquisition and brand communication.
- -> Collaborated on advertising and promotional initiatives, ensuring consistent messaging across digital and offline touchpoints.
- -> Created and refined website content with a focus on clarity, brand voice, user experience, and conversions.
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Marketing Communications Executive
AIMS Institutes · May 2024 – May 2026
- -> Conducted Soft Skills and Business Communication training covering professional communication, presentations, email writing, and workplace readiness.
- -> Trained students in Content Writing, Business Correspondence, Email Writing, and Technical Report Writing.
- -> Mentored the Media & Photography Club on content creation, storytelling, campaign ideation, and creative communication.
- -> Managed scripting, promotional communication, and content coordination for institutional events and international conferences.
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Advertising and Marketing
AIMS Institutes · May 2024 – Apr 2026
- Admissions and Marketing: Led content across websites, email, WhatsApp, brochures, and landing pages for student acquisition campaigns.
- Website Content: Created conversion-focused web copy prioritising clarity, brand voice, UX, and engagement.
- Advertising and Promotions: Ensured consistent messaging across digital and offline marketing touchpoints.
- Communication Training: Conducted training in Soft Skills, Business Communication, presentations, email writing, and workplace readiness.
- Content and Report Writing: Trained students in content writing, business correspondence, email, and technical report writing.
- Media Photography Club: Mentored students in storytelling, content creation, campaign ideation, and creative communication.
- Events Conferences: Managed scripting, promotional communication, and content coordination for institutional events and international conferences.
- Brand Communication and Promotional Copy: Developed campaign messaging, promotional copy, headlines, and calls to action for student acquisition and brand communication.
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Content & Communication Associate
Vidya Soudha Group of Institutions · Nov 2023 – Apr 2024
- -> Created copy for school campaigns, social media posts, posters, banners, event promotions, and internal communications.
- -> Supported content planning and creative messaging for academic, cultural, and promotional initiatives.
- -> Developed engaging captions, headlines, promotional copy, and short-form content for student and parent audiences.
- -> Conducted Soft Skills training focused on communication, presentation, public speaking, and confidence building.
- -> Guided students in Content Writing, Creative Writing, Copywriting, and storytelling through extracurricular activities.
- -> Supported event promotions through content creation, scripting, announcements, and audience-focused communication.
- -> Served as Master of Ceremonies for Annual Day and cultural events, contributing to event scripting and creative coordination.
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Content and Communication Associate
Vidya Soudha Public School (ICSE) · Nov 2023 – Apr 2024
- Created copy for school campaigns, social media posts, posters, banners, event promotions, and internal communications.
- Supported content planning and creative messaging for academic, cultural, and promotional initiatives.
- Developed engaging captions, headlines, promotional copy, and short-form content for student and parent audiences.
- Conducted Soft Skills training focused on communication, presentation, public speaking, and confidence-building.
- Guided students in Content Writing, Creative Writing, Copywriting, and storytelling through extracurricular activities.
- Supported event promotions through content creation, scripting, announcements, and audience-focused communication.
- Served as Master of Ceremonies for Annual Day and cultural events, contributing to event scripting and creative coordination.
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SEO Content Writer & Web Strategist
Heaven Tours & Travels · Nov 2022 – Oct 2023
- SEO Content Writing: Created and optimized website copy using relevant keywords, readable content structures, metadata principles, and internal-linking strategies.
- Web Copywriting: Developed destination-focused website content designed to make travel information clear, engaging, informative, and action-oriented.
- Content Optimization: Refined web pages for stronger readability, search visibility, user experience, and alignment with digital marketing objectives.
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SEO Content Writer & Web Strategist
Heavens Tours and Travels · Nov 2022 – Oct 2023
- -> Developed & optimized website content to improve search visibility, keyword integration, and user engagement.
- -> Implemented on-page SEO best practices, contributing to organic traffic growth.
- -> Created destination-focused, conversion-driven copy aligned with digital marketing and lead generation goals.
Web Content Writer
The Big Pitchr · May 2022 – Jun 2022
- -> Created health & lifestyle content (nutrition, fitness, wellness) and promotional material for the HealthifyMe app
- -> Translated complex health and nutrition concepts into clear, engaging, and user-friendly content tailored to diverse audiences.
- -> Applied SEO best practices, keyword research, and content optimization to improve visibility, reach, and organic traffic.
- -> Leveraged content expertise to support learning materials and structured communication
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Content Intern
The BigPitchr · Apr 2022 – May 2022
- Created health lifestyle content (nutrition, fitness, wellness) and promotional material for the HealthifyMe app.
- Translated complex health and nutrition concepts into clear, engaging, and user-friendly content tailored to diverse audiences.
- Applied SEO best practices, conducted keyword research, and optimised content to improve visibility, reach, and organic traffic.
- Leveraged content expertise to support learning materials and structured communication.
Student Intern | Content and Communication
iVolunteer · Feb 2022 – Mar 2022
- Created and edited content focused on storytelling, communication, and audience engagement.
- Developed and refined stories for clarity, structure, tone, and overall impact.
- Participated in public speaking and storytelling activities to strengthen audience-focused communication.
- Supported content writing, proofreading, editing, and creative communication assignments.
- Built practical experience in transforming ideas into clear, engaging, and structured narratives.
Student Intern | Content & Communication
iVolunteer · Feb 2022 – Mar 2022
- -> Created and edited content focused on storytelling, communication, and audience engagement.
- -> Developed and refined stories for clarity, structure, tone, and overall impact.
- -> Participated in public speaking and storytelling activities to strengthen audience-focused communication.
- -> Supported content writing, proofreading, editing, and creative communication assignments.
- -> Built practical experience in transforming ideas into clear, engaging, and structured narratives.
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Content Creator & Script Writer
YouTube Bongtutelage · May 2021 – Dec 2021
- -> Created educational video content for learners across different age groups and learning levels.
- -> Produced bite-sized English learning videos for young learners using simple and engaging storytelling.
- -> Developed long-form video content covering English Literature and related educational topics for advanced learners.
- -> Researched topics and created scripts structured specifically for video-based learning.
- -> Simplified complex literary concepts into accessible, engaging, and easy-to-understand content.
- -> Managed the content process from topic ideation and scripting to presentation and video-ready content.
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Content Creator and Script Writer
Bong Tutelage | YouTube · May 2021 – Dec 2021
- Created educational video content for learners across different age groups and learning levels.
- Produced bite-sized English learning videos for young learners using simple and engaging storytelling.
- Developed long-form video content covering English Literature and related educational topics for advanced learners.
- Researched topics and created scripts structured specifically for video-based learning.
- Simplified complex literary concepts into accessible, engaging, and easy-to-understand content.
- Managed the content process from topic ideation and scripting to presentation and video-ready content.
Skills 0 proven through work
Also works with
Rapid LearningMarket ResearchSOP DevelopmentAccount ManagementProofreadingAdaptabilityWork Planning and PrioritizationAnalytical ThinkingBrandingMarketing ManagementMarketing Performance ReportingUsing the Right ToneStakeholder Communication AdaptationPublic SpeakingSocial Content ScriptwritingData StorytellingPractical InstructionProblem SolvingStudent EngagementLogistics CoordinationBudget ManagementCross-Departmental CoordinationEvent Planning & OrganizationCommunication Training DeliveryShort-Form Video ProductionEmail Marketing StrategyVideo DocumentationCampaign ExecutionEffective CommunicationRequirements AnalysisTarget Audience AnalysisCommunication StreamliningStructural EditingPodcastingLegal DraftingLinkedIn Content StrategyContent Calendar CreationInformation ResearchSocial Media MarketingDigital Marketing StrategyB2B MarketingCreative BrainstormingContent Strategy DevelopmentCopywriting
Proof of Work
Proof of Work
Srijita shares this with people who ask. You'll hear back either way.
Education
Ph.D. Scholar, English Literature
JAIN (Deemed-to-be University) · 2026 — NaN
Qualified, English
Karnataka State Eligibility Test (KSET) · 2025 — 2025
M.A., English Literature
Mount Carmel College Autonomous · 2021 — 2023
B.A. (Honours), English with Journalism, Mass Communication & History
University of Calcutta · 2018 — 2021
Higher Secondary
Taki Girls' Govt. Sponsored Multipurpose Girls' High School · 2016 — 2018
Secondary
Taki Girls' Govt. Sponsored Multipurpose Girls' High School · 2014 — 2016
Contact details
Contact details
Srijita shares this with people who ask. You'll hear back either way.
What drives their work
The Strategist
You define the audience and the desired outcome before crafting the message.
Srijita's superpower
You excel at crafting targeted content strategies that resonate deeply with specific audiences and drive measurable results.
How Srijita works
You are best suited for roles in dynamic marketing or content teams that value strategic thinking and measurable impact.
Ask about this candidate
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