Sonia Gusain
Contact details — on requestProof of Work — on request
Experience
J
Retention Marketing Executive
JVFPL (Jaharvir FinGrowth Pvt. Ltd.) · Apr 2026 – Jun 2026
- Managed end-to-end WhatsApp Marketing, including catalog integration, campaign execution, and customer engagement initiatives.
- Increased repeat purchase rate from 2% to 40%+ through targeted retention and re-engagement campaigns.
- Led onboarding and implementation of Venera (WA Marketing Tool), creating chatbot, flows & lifecycle journey.
- Managed vendor relationships, tool evaluations, issue resolution, and payment coordination.
- Collaborated with Design and Catalouge teams on Strategic campaign creatives, product positioning, and pricing strategies to drive repeat purchases.
- Initiated the implementation of CleverTap Push Notifications to support future retention and lifecycle marketing efforts, improve engagement efficiency, and reduce dependency on high-cost channel like WhatsApp, while ensuring reliable delivery performance with minimal failure rates.
Retention Marketing Executive
JVFPL · Apr 2026 – Jun 2026
- Onboarded and managed WhatsApp & Push Notification channels to drive customer engagement and retention.
- Collaborated with catalogue team on product positioning and pricing strategies to improve repeat purchases.
- Plan & Executed CRM and retention campaigns to enhance customer loyalty and revenue growth.
- Implemented catalog integration and chatbot automation to optimize customer journeys.
- Partnered with designers to develop high-impact campaign creatives and communication strategies.
- Managed vendor relationships, resolving payment and operational issues efficiently.
- Increased repeat purchase rate from 2% to 40% through targeted CRM, retention & lifecycle marketing strategy.
CRM Executive - Digital Marketing
Policybazaar.com · May 2025 – Jun 2025
P
CRM Executive (PPO)
PBPartners · Nov 2024 – Jun 2025
- Secured Pre-Placement Offer (PPO) for outstanding performance and contributions during the Contract period.
- Manually Executed CRM Campaigns across Email and WhatsApp channels using MoEngage, Netcore, and Karix.
- Developed and Tested Content Strategies, Subject lines, creatives, and CTAs for email & Whatsapp campaigns, driving engagement optimization.
- Executed and monitored Lifecycle marketing campaigns across Retention, Renewal, Loyalty, Product launch, and Partner training programs, analyzing engagement and delivering targeted communications.
- Collaborated with cross-functional teams to coordinate messaging and streamline internal communication workflows.
- Prepared weekly and monthly campaign reports using Excel and Google Sheets, Tracking CTR, Open rate, Delivered rate, Read rate and Spams, provided data to the Data Analyst team to evaluate campaign performance.
- Built Google Forms to register training partners, track their preferred training times, and tailor communications to maximize engagement and attendance.
- Implemented segmentation strategies and Personalized communications to improve engagement and conversion rates.
CRM Executive - Digital Marketing
Policybazaar.com · Nov 2024 – Apr 2025
- Assisted in end-to-end planning and manual execution of WhatsApp and Email Marketing campaigns using Netcore, Karix, and MoEngage, focusing on customer communication strategy and campaign performance analysis.
- Worked on customer lifecycle initiatives, including retention, renewals, loyalty programs, product launches, and partner training campaigns, analyzing engagement patterns, and delivering targeted communications.
- Created and managed registration forms for training partners, enabling selection of preferred time slots and sending targeted session-related emails based on responses.
- Coordinated with Sales, BU, and Tech teams to follow up on leads, track communication sequences, and resolve technical issues, ensuring smooth and timely campaign rollout.
- Tested and analyzed subject lines, creatives, and CTAs to understand what drove higher open and click-through rates, and shared insights with the design team to optimize future campaigns.
- Maintained a day-to-day campaign calendar listing daily campaigns, channels, and communication frequency.
- Executed timely in-app banner updates for campaigns, contests, and festival engagements to encourage app user participation.
- Earned a Pre-Placement Offer (PPO) through consistent, accurate, and timely execution of CRM campaigns, contributing to team's revenue.
Skills 0 proven through work
Also works with
FOMO MarketingUrgency MarketingBrand MarketingCreative BrainstormingTaking OwnershipExecutive SupportClient OnboardingCustomer Acquisition Channel ManagementBusiness Growth StrategyEmail Automation Flow DesignCustomer Journey MappingStrategic ThinkingMarketing AutomationEvent Registration GrowthStakeholder Communication AdaptationProblem SolvingEvent Operations ManagementAudience Engagement StrategyData-Driven RecommendationsUser FeedbackData CollectionSurvey DesignEmail Open Rate AnalysisRoot Cause AnalysisAudience Engagement AnalysisBusiness Opportunity IdentificationPartnership ManagementCRM ManagementMobile & Game QA TestingSoftware Quality AssuranceData EntryProcess ImprovementData ValidationPricing StrategyMarket SegmentationCustomer Retention and Churn PreventionSeasonal Promotion StrategyConversion Rate OptimizationCampaign Performance AnalysisMarketing Performance ReportingStrategic PlanningGoal setting (defining key results)Cross-Departmental CoordinationCampaign OptimizationTarget Audience AnalysisCall to Action DesignA/B TestingContent WritingContent Calendar CreationLifecycle Notification StrategyEmail Marketing StrategyAutomated Communication DesignCampaign ExecutionCampaign Planning
Proof of Work
Proof of Work
Sonia shares this with people who ask. You'll hear back either way.
Education
MBA, MBA: Marketing & Finance
DR APJ Abdul Kalam Technical University · 2023 — 2025
B.COM, B.COM: Accounting And Finance
Delhi University · 2020 — 2023
High School Diploma, High School Diploma
Govt Girls Sen Sec School Roop Nagar No 1 · 2018 — 2020
Contact details
Contact details
Sonia shares this with people who ask. You'll hear back either way.
Ask about this candidate
AI responses may contain errors. Proof status and source information are provided by Proof of Skill.
A Proof CV — one profile, kept current, with the proof attached. Back to the portal