Sohan Kumar

Adobe Analytics Certified - Digital Analytics Consultant | AEP | GA 360 | CRO |Ex-DWAO,VISPL(Vodafone), Lenskart · India

As a Senior Ecommerce Analytics Manager with over a decade of experience, I approach complex data challenges with a determined and highly concentrated focus, leveraging my strong logical acumen to drive actionable insights. My diligent and resourceful nature ensures that I consistently deliver precise, data-driven strategies that optimize revenue and enhance business intelligence.

Experience

Senior Ecommerce Analytics Manager

Simple Digital · Aug 2025 – May 2026

Not yet confirmed

• * Led regional eCommerce performance analysis across multiple markets.
• * Built executive dashboards and automated anomaly monitoring.
• * Provided actionable insights from A/B testing and personalization initiatives to support strategic business decisions.

Product Analyst

Lenskart.com · Jul 2024 – Dec 2024

Not yet confirmed

• * Drove revenue growth through product and conversion analytics.
• * Led analytics tracking across App & Web using GA4.
• * Built executive Power BI dashboards and product journey visualizations.
• * Trained leadership teams to accelerate reporting and decision-making.

Founder

Coditix Institute · Jul 2023 – Apr 2024

Not yet confirmed

• * Founded Coditix Institute (https://coditix.in/) with the aim of addressing a common struggle observed among professionals in effectively utilizing digital analytics tools such as Adobe Analytics, Google Analytics, GA4,advanced Excel, technical tasks, Audience Manager, and deep analysis techniques.
• * Designed a comprehensive industry-focused curriculum covering Digital Analytics (GA4, Adobe Analytics) , Audience Manager and A/B Test .
• * Helped bridge the gap between theory and real-world enterprise analytics.

Lead Consultant

DWAO · Oct 2018 – Jun 2023

Not yet confirmed

• * Led enterprise analytics implementations across multiple global clients.
• * Delivered CRO strategies, audience segmentation and A/B testing initiatives.
• * Built automated reporting solutions that significantly reduced manual effort.
• * Mentored consultants and trained teams on Adobe Analytics, GA4 and implementation.

V

Sr. Web Analytics Consultant

Vodafone · May 2018 – Sep 2018

Not yet confirmed

• * Delivered analytics solutions for enterprise telecom clients.
• * Implemented analytics using Tealium and developed executive dashboards.
• * Provided data-driven recommendations to improve digital performance.

Business Analyst

DWAO · Jul 2015 – Apr 2018

Not yet confirmed

• * Built advanced dashboards, audience strategies and automated reporting solutions.
• * Performed deep funnel, customer journey and conversion analysis.
• * Managed Adobe Audience Manager segmentation and analytics implementation.
• * Supported enterprise clients across retail, telecom, insurance and eCommerce.

What drives their work

The Strategist

Analyzes data and devises optimal paths to achieve significant business impact.

Sohan's superpower

Transforms complex data into actionable strategies and robust solutions that drive measurable business growth.

How Sohan works

They excel in roles that require deep analytical expertise to drive business growth and conversion, often involving strategic planning and technical implementation.