smriti shankar

As a data analyst, I am a diligent and self-disciplined professional, driven by a strong sense of accountability to deliver precise and impactful insights. My ambition and determination fuel my continuous growth, always seeking pragmatic solutions that genuinely address user needs, all while maintaining a focused yet adaptable approach to complex challenges.

Experience

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Data Analyst

LatentView Analytics (Client: Adobe) · Sep 2022 – Present

Not yet confirmed

• Owned end-to-end analytics for Adobe Express & Acrobat across 3 markets (US, UK, India) - tracking KPIs, funnel, and monetisation performance for 19M+ visitors and $78M+ in CLTV, shaping inputs to Adobe's FY25 marketing strategy.
• Identified YouTube as Adobe's highest-efficiency acquisition channel - compared YouTube vs Meta across Demand Creation, Demand Progression, and Retargeting cohorts in the US, finding 65% visitor engagement vs Meta's 54% at over 40x the visitor scale (1.23M vs 28.9K) - insight used to reallocate retargeting budget toward YouTube.
• Built an LLM-powered keyword intelligence framework on Databricks (Claude Sonnet 4 + LLaMA 4 Maverick) - automating topic extraction and intent classification via few-shot prompting, cutting Adobe's category team audience-insight turnaround from 5-6 hours to under 30 minutes (~90% reduction).
• Architected an end-to-end campaign tagging automation pipeline (Python + SharePoint + Databricks) for Adobe's Category Solutions team - consolidating channel allocation, tag loading, and sanity checks, reducing turnaround from 8-10 hours to under 2 and eliminating manual Excel errors.
• Translated Adobe stakeholder requirements into structured, actionable analysis - delivering clear reporting on Express-related analytics tasks for global marketing teams.

Software Testing Intern

Collins Aerospace · Feb 2022 – Jul 2022

Not yet confirmed

• Performed manual testing for the PARS system; documented and reported defects in collaboration with development teams.
• Worked directly with US-based stakeholders in a client-facing environment, building early cross-cultural communication skills.

What drives their work

The Architect

Designs and constructs robust analytical frameworks that drive business strategy.

smriti's superpower

You excel at transforming complex, manual data processes into automated, insightful systems that deliver clear business impact.

How smriti works

You are well-suited for teams that require a structured approach to data analysis, system building, and process optimization, with a focus on delivering measurable business outcomes.