Shwetha Manivannan

PPC | Paid Media | Social Media Marketing | Digital Marketing · Bengaluru, Karnataka, India

I have worked as a PPC Analyst, developing and executing data-driven campaigns for educational products and services. My role involved optimizing ad spend across Google Ads, LinkedIn, and Meta through strategic keyword research, A/B testing, and audience targeting. I analyzed campaign performance metrics, creating detailed reports that informed strategic decisions. This work was both engaging and insightful, as each campaign provided new data to learn from and refine. A valuable life lesson I learned in this field is adaptability—being able to adjust strategies quickly in response to changing trends. My experience in digital marketing has not only honed my analytical skills but also my ability to drive impactful results. I believe these skills can greatly benefit other professionals and companies in enhancing their digital presence and achieving their goals.

Experience

Google Ads Specialist

BambooBox · May 2026 – Present

Not yet confirmed

PPC Analyst

The Knowledge Academy · Mar 2023 – Feb 2026

Not yet confirmed

Social Media Executive

The Knowledge Academy · Sep 2022 – Feb 2023

Not yet confirmed

• As a Social Media Executive, I played a pivotal role in driving the organization's online success.
• Leading the development and execution of robust digital marketing strategies, I significantly enhanced the brand's online presence.
• My responsibilities included crafting compelling content for various digital platforms, such as social media and blogs.
• I also managed paid advertising campaigns on platforms like Facebook, LinkedIn and Quora conducting A/B testing to maximize ROI.
• I led successful social media campaigns, employing both organic and paid approaches to drive brand awareness and audience growth.
• By leveraging data analytics tools, I monitored and assessed the performance of campaigns, providing actionable insights to enhance future strategies.

Digital Marketing Intern

Sprintzeal · Jan 2022 – Jul 2022

Not yet confirmed

• As a Digital Marketing Intern, Developed and implemented off-page SEO strategies to improve website ranking and organic traffic.
• Conducted competitor analysis to identify link-building opportunities.
• Executed link-building campaigns through guest blogging, outreach to relevant websites, and social media promotion.
• Managed social media platforms, including post creation, scheduling, and community engagement.
• Monitored and analyzed backlinks using SEO tools (Ahrefs, SEMrush, Moz) to track the effectiveness of off-page campaigns.
• Conducted market research and competitor analysis to improve content strategy.

Digital Marketing Intern

Simpel Techlabs Pvt. Ltd. · Oct 2021 – Jan 2022

Not yet confirmed