Shweta Karanjkar

As a Creative Head with 9 years of experience, I am driven by a passion for bringing innovative ideas to life, always striving for creative mastery. My approach is deeply collaborative and open-minded, fostering an approachable environment where diverse perspectives can flourish. I thrive on connecting with teams and clients, guiding projects with an empathetic and forward-thinking vision.

Experience

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Creative Head

Redma Ideas, Mumbai · Apr 2026 – Present

Not yet confirmed

• Led and managed a multidisciplinary creative team of 15-20 members, including designers, art directors, video editors, 3D artists, and social media specialists.
• Directed end-to-end project execution from client brief to final delivery, ensuring quality, timelines, and brand consistency.
• Developed creative concepts, mood boards, design strategies, and social media campaigns aligned with client objectives and brand guidelines.
• Collaborated with cross-functional teams to deliver integrated marketing and branding solutions that supported business goals.
• Oversaw photoshoot planning, product styling, model coordination, and visual storytelling to deliver impactful brand and campaign assets.

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Production Designer

Target, India · Dec 2024 – Nov 2025

Not yet confirmed

• Led creative production initiatives and partnered with U.S.-based cross-functional teams to deliver packaging design, brand guidelines, and print-ready assets across multiple product lines.
• Developed and maintained brand visual systems and guidelines, ensuring design consistency across categories while aligning with brand positioning and marketing strategies.
• Directed end-to-end packaging design execution, including concept development, pre-production photoshoot decks, ingredient coordination, styling, and on-pack visual storytelling.
• Planned and implemented strategic colour systems for new product launches and line extensions to strengthen brand identity and enhance shelf impact.
• Managed production workflows including print-ready artwork, vendor coordination, and quality checks to ensure seamless execution across digital and print platforms.
• Delivered innovative design solutions within tight timelines and budgets while maintaining strong brand integrity and production feasibility.

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Associate Creative Director

Colorkettle, India · Nov 2023 – Mar 2024

Not yet confirmed

• Led an 8-member multidisciplinary design team to deliver branding, packaging, and digital design solutions for premium FMCG and retail brands.
• Partnered with leading brands including ITC, Kitchens of India, Hershey's, Dabur, VLCC, Heritage Foods, and Jubilant to translate business objectives into impactful visual and packaging solutions.
• Directed end-to-end creative development—from concept and design strategy to final execution—ensuring alignment with brand positioning and marketing goals.
• Ensured high creative standards by mentoring the team, reviewing deliverables, and maintaining consistent brand and design quality across projects.

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Graphic & Packaging Designer

Marico Limited, India · Apr 2022 – Sep 2023

Not yet confirmed

• Led packaging design for three brands, delivering innovative packaging solutions with the support of a 5-member freelance team.
• Designed diverse packaging formats including mono cartons, pouches, sachets, jars, and bottles, along with limited-edition celebrity collaboration packs.
• Collaborated with vendors, printers, R&D, and marketing teams to finalize product claims, packaging strategies, and production workflows.
• Conducted national and global trend research to inform packaging innovation and strengthen brand relevance.
• Delivered 20+ premium packaging solutions, contributing to 15% sales growth and successful limited-edition launches that increased brand engagement.

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Designer (Branding & Packaging)(Project Based)

MyMuse · Nov 2021 – Mar 2022

Not yet confirmed

• Worked on packaging design and print production, ensuring brand consistency and high-quality execution.

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Graphic & Packaging Designer

Onelife Nutriscience, India · Dec 2020 – Sep 2021

Not yet confirmed

• Created and delivered innovative packaging designs and Amazon A+/B+ content for E-commerce platforms.
• Designed engaging banners, product images, and branding assets for Amazon, Flipkart, Nykaa, and others.
• Managed Seller Central back-end for Amazon, optimizing listings and marketing creative's.
• Highlights: Increased Amazon product visibility by 40% through optimized visual content.
• Successfully designed 30+ high-performing marketing creative's, boosting engagement across platforms.

D

Designer

DestaGlobal/Helicrofter · Nov 2019 – Aug 2020

Not yet confirmed

• Created UI/UX wireframes, print campaigns, and social media ads with measurable ROI.

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Product/Mould Designer

Super Engineering Works · Dec 2016 – Jun 2019

Not yet confirmed

• Designed aluminium die-cast molds for LED lighting; managed a 3-member team.

Intern

Welspun Group · Jul 2016 – Oct 2016

Not yet confirmed

• Contributed towards interior design projects with a team of 20 Interns, handled intern recruitment and training, and developed mood boards and blogs.