Shuvam Das

Marketing Automation Specialist · Bengaluru, Karnataka, India

With over a decade of experience in marketing, I've built my career on a foundation of diligence and an unwavering commitment to mastery — approaching every campaign with the precision and self-discipline it deserves. As a HubSpot Marketing Specialist at Kagen, I channel my meticulous, organized mindset into executing campaigns that are as strategically grounded as they are results-driven. I lean toward what works, balancing logic with a genuine understanding of people, and I take quiet pride in the craft of doing things right the first time.

Experience

K

Hubspot Marketing Specialist

Kagen · Feb 2026 – Present

Not yet confirmed

• 1.
• Manage and execute marketing automation campaigns across CRM and marketing platforms to support lead generation and customer engagement initiatives.
• 2.
• Work closely with marketing and sales teams to plan, launch, and optimize campaigns including email marketing, newsletters, webinars, and digital outreach programs.
• 3.
• Analyze buyer intent signals and prospect engagement data to identify high-intent leads and support targeted marketing and sales outreach.
• 4.
• Perform A/B testing on email campaigns, subject lines, and content to optimize open rates, engagement, and conversion performance.
• 5.
• Utilize CRM tools such as Salesforce and marketing automation platforms to manage lead data, campaign workflows, and performance tracking.
• 6.
• Monitor campaign analytics and generate reports to provide insights that improve targeting, segmentation, and marketing strategy.
• 7.
• Maintain and optimize marketing workflows, lead segmentation, and automation processes to enhance campaign efficiency and scalability.

S

Kagen

Successive Digital · Feb 2026 – Present

Not yet confirmed

Customer Relationship Management Executive

Firstsource · Feb 2024 – Present

Not yet confirmed

Marketing Automation Specialist

Firstsource · Feb 2024 – Present

Not yet confirmed

• Marketing Automation:
• 1.HubSpot Workflows (Nurture Streams, Behavioral Triggers,.Branching Logic)
• 2.Lead Scoring & Segmentation (MQLs, Intent Data)
• 3.A/B Testing (Email CTAs, Subject Lines)
• 4.CRM Integrations (HubSpot APIs, Salesforce, Dynamics 365)
• Campaign Management:
• 1.LinkedIn Campaign Manager, DemandBase, influ2
• 2.Event-Based Campaigns (CXO Summit, Emergence Summit)
• 3.Multi-Touch Attribution (Funnel Analysis, Lead Source Tracking)
• Data & Analytics:
• 1.Looker Studio (Real-Time Dashboards, ROI Visualization)
• 2.Excel (Pivot Tables, Data Cleansing)
• 3.Database Management (Deduplication, ZoomInfo Integration)
• 4.Technical Tools: WordPress, Mailchimp, ZoomInfo
• Achievement
• 1.Boosted email performance and engagement by improving content and building dynamic workflows. 2.Made lead nurturing and re-engagement campaigns better by using data insights and working closely with the sales team.
• 3.Provided detailed event performance reports, helping to make changes that improved campaign results.
• 4.Provided detailed analysis on email performance of this year and provided valid solutions to tackle it
• 5.Importing External campaigns from LinkedIn Campaign manager, Demandbase and Influ2 data weekly into Hubspot
• 6.Handled multiple email campaigns plus newsletters and forms as an individual contributor to the the team and creating HTML and Text based emails

Hubspot Specialist

Firstsource · Feb 2024 – Present

Not yet confirmed

• Proven expertise in designing and optimizing marketing workflows, email campaigns, and event performance strategies for multiple brands.

P

Hubspot Specialist

Perfexion Information Technologies Pvt limited · Nov 2021 – Apr 2025

Not yet confirmed

• 1.
• Collaborated and Supported the Sales Team in customizing lead journey, Advanced Analytic dashboard and Reporting.
• 2.
• Worked on Data Governance ensuring people from all across the company are entering the relevant data into the system ensuring better Report management including CEO Dashboard and Heads Dashboard.
• 3.
• Set up Work Flows to find and create a list of junk data ( coming from inquiry) and setting up complex workflows for campaigns, integrating forms on external websites, as well as ensuring all inbound leads are entering to the system in an effective manner.
• 4.
• Proficient on Lead tracking and Email Tracking ,Analyzing leads through every marketing activities including social-media and made a Lead scoring process for the company to analyze better opportunity and built Hubspot Scores for better engagement of data.
• 5.
• Providing support to the Finance team by setting up client communication including raising invoices, purchase order, contracts and booking forms, as well as ensuring all finance- related activities are shown in the dashboard.
• 6.
• Develop department/role-specific Dashboards, Reports, Contact Lists, Notifications, and other routine tasks to support Sales Leadership in maintaining consistent team oversight
• 7.
• Integrated Word Press and Mail Chimp in Hubspot Crm.
• 8.
• Managed And Merged Duplicates for maintaining data integrity, data validation which ensures qualifying lead to Mql with proper research.
• 9.
• Creating and Maintaining daily , weekly , monthly dashboards and reports.
• 10.
• Proficient in Hubspot Marketing
• 11.
• Have hands on experience in visualization reports in looker studio.
• 12.
• Certified Salesforce Administrator.

Operation Executive

Codeyoung · Oct 2020 – Apr 2021

Not yet confirmed

• 1.
• Clients : Mercy, Microland, Honeywell ,ABB.Clients : Mercy, Microland, Honeywell ,ABB.
• 2.
• The Inside Sales Executive will be responsible for developing new leads,
• developing new leads, communicating with communicating with customers, understanding their needs, as a customer.
• 3.
• Researching and qualifying new leads.
• 4.
• Closing sales and achieving sales targets.
• 5.Managing the escalations and ensuring resolution of issues ensuring resolution of issues on
• ‐ boarding clients while focusing on client reporting ,on ‐ boarding clients while focusing on
• client reporting, problem resolution, and managing accounts.
• Have problem resolution, and
• managing accounts

I

Hubspot Administrator

InspiroWorks · Mar 2020 – Oct 2020

Not yet confirmed

• 1.
• Developed and executed marketing campaigns using HubSpot's automation tools to nurture leads and engage with existing customers.
• 2.
• Created and managed email marketing campaigns, ensuring relevant and engaging content to promote Inspiroworks landing pages and forms, qualifying leads to Mql and maintaining the whole database.
• 3.
• Implemented lead generation strategies, such as lead capture forms on the website, landing pages, and targeted content offers to grow the student database
• 4.
• Leveraged HubSpot to attract, convert, close, and delight customers by producing valuable content

L

Talent Acquisition Specialist

LanceSoft, Inc. · Aug 2019 – Feb 2020

Not yet confirmed

• 1.
• Handling end-to-end Recruitment (screening, sourcing resumes, interviewing technical queries, closing of candidates.
• 2.
• Responsible for searching and recruiting the candidates on various skills set as per the job specifications.
• 3.
• Consistently meet the performance metrics as defined by the management.
• Pre-interview preparation and positive interview follow-up.
• Acting as first point-of-contact for consultant and maintains monthly contact with consultant.
• 4.
• Gathering and maintaining placement statistics for client and internal reports and benchmarking purposes Create and maintain a custom database of candidate contacts and job
• requisitions from open to close.
• 5.
• Salary negotiation with candidates.
• Extensively working on negotiating of rates on W2.
• 6.
• Clients : ABB, Honeywell , Microland