Shraya Singh

As a Category Manager, I am driven by a strong ambition to identify and capitalize on new opportunities, approaching challenges with determination and resourcefulness. I thrive on autonomous work, leveraging my insightfulness to develop innovative strategies and deliver impactful results.

Experience

Category Manager II

Urban Company · Jul 2026 – Present

Not yet confirmed

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Category Manager- II

URBAN COMPANY · Jun 2026 – Present

Not yet confirmed

• Managing category operations for 750+ partners delivering 30K+ monthly services across Delhi NCR, scaling combined Kitchen & LSDC operations from 18K+ monthly services delivered by 370 partners.
• Designed and implemented a damage-case resolution framework that reduced damage payouts from 8% to 1%, resulting in savings of approximately 5% of category revenue, and launched a bundled service model that increased partner job volume and earnings by 40%, contributing to approximately 5% category revenue growth.
• Set up a centralized onboarding process for Masters pan-India, onboarding ~35 Masters, and through structured onboarding and feedback-driven quality campaigns, improved Master productivity by 10%.

Category Manager

Urban Company · Jul 2025 – Aug 2026

Not yet confirmed

• - Managing category operations for 750+ partners delivering 30K+ monthly services across NCR, scaling combined Kitchen & LSDC operations from 18K+ monthly services delivered by 370 partners.
• -Reduced partner churn below 2% from 6% and partner-at-fault cancellations from 5% to below 3% through backfilling and operational improvements, improving Service delivery percent, customer experience, and partner retention.
• -Built and scaled partner acquisition channels, driving 25% of monthly onboarding through referrals and fresh partner sourcing, strengthening supply availability and category growth

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Category Manager- I

URBAN COMPANY · Jul 2025 – May 2026

Not yet confirmed

• Scaled Living Space Cleaning from 30 to 450+ partners, driving business expansion, launched 2 new SKUs based on customer insights and market analysis.
• designed a PAN-India machine repair centre SOP to improve machine fault resolution and customer experience.
• Built partner acquisition channels, driving 25% of monthly onboarding through referrals and fresh partner sourcing, strengthening supply availability and category growth.
• Improved Delhi service delivery percent by 3pp through customer preference analysis and market research.
• Analysing the SKU and changing cart for customer app as required.
• Reduced partner churn below 3% from 6% and partner-at-fault cancellations from 5% to below 3% through backfilling and operational improvements, improving Service delivery percent, customer experience, and partner retention.

Scholarship Holder

Reliance Foundation · Mar 2023 – Nov 2025

Not yet confirmed

• 1.
• Received the Reliance Foundation Scholarship of INR 1,50,000 through exemplary performance in the aptitude test.
• 2.
• Inducted into the Reliance Foundation alumni network and conducted outreach seminars.
• 3.
• Serving as a positive ambassador for the Reliance Foundation, embodying its values and contributing positively to the reputation and impact of the organization.
• 4.Maintain a high standard of academic performance and strive for continuous improvement in chosen field of study.

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Founders' Office

DRINKCART · Jan 2025 – Jun 2025

Not yet confirmed

• Drinkcart is a startup focused on delivering freshly made food items at timings and places where usual restaurants or service providers failed to reach.
• This startup served in schools, colleges, offices, early morning timings like 6am etc and provided quick one time and subscription models both.
• Spearheaded B2B business development efforts by identifying, pitching, and onboarding schools and colleges as institutional partners from 2 to 12 organisations, leading to 85% Monthly revenue scale up (from 1.5 lakh to 2.8 lakhs).
• Lead a team of 4+ members including CRM associates and VM associates.
• Conducted market research and opportunity mapping to identify high-potential customer segments and led marketing campaigns for customer acquisition.

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President

180 DEGREE CONSULTANCY SOCIETY · Jul 2022 – Jun 2025

Not yet confirmed

• Progressed from Volunteer to Core Committee Member to President, leading the organization's strategic direction, member engagement, and execution of consulting and social impact initiatives.
• Led the planning and execution of Congruence, the institution's flagship annual event, managing cross-functional coordination and external partnerships to ensure successful delivery.
• Spearheaded a social impact initiative in partnership with Let's Educate Children in Need (LECIN), contributing to educational support programs for Anganwadi children in Haryana and driving community engagement efforts.
• Directed consulting engagements focused on market entry, business expansion, and operational improvement, delivering research-backed recommendations and strategic solutions to NGOs.

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Ambassador

Tata Institute of Social Sciences · Sep 2024 – Nov 2024

Not yet confirmed

• I am happy to share that I have completed my three-month Campus Ambassador Internship, which was offered by E-cell of Tata Institute of Social Science.

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Business Development Intern

DIGITAL KI DUNIYA · May 2024 – Jun 2024

Not yet confirmed

• Worked with a digital marketing and business consulting firm specializing in growth strategy, market expansion, and customer acquisition solutions for businesses across industries.
• Assisted in developing customized growth and market-entry strategies aligned with client objectives and industry trends.
• Generated and qualified leads through networking, outreach, and market mapping, supporting business development initiatives.
• Prepared business proposals, sales presentations, and financial projections to support client acquisition and strategic decision-making.
• Analyzed market trends and business performance data to provide actionable insights and growth recommendations.
• Supported a business consulting and digital growth startup in delivering market research, growth strategy, and client acquisition solutions for businesses across multiple platforms

Volunteer

The Placement Cell, Daulat Ram College · Feb 2024 – Feb 2024

Not yet confirmed

• 1.
• Completed the role as a volunteer in organizing the annual placement cell fair
• Incrementam 7.0.
• 2.
• Forged collaborations with HRs from diverse companies, securing internships for
• students in notable organizations such as Tech Mahindra, BB advisory, FinOak, hello
• study global, EigoPaathshala, etc.

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Business Development Intern

Digital Ki Dunia · Nov 2023 – Jan 2024

Not yet confirmed

• - Developed comprehensive growth strategy to enhance financial performance and customer satisfaction, leveraging strategic research and market analysis.
• - Successfully initiated and conducted business meetings with potential clients, effectively promoting the company's products/services to align with client objectives.
• - Cultivated and maintained long-term customer relationships, executed development plans, and consistently achieved forecasted sales targets through proactive market opportunity identification.

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Marketing Positions

Pragati, Women's Development Cell, Daulat Ram College · Dec 2022 – Jan 2024

Not yet confirmed

• 1.
• Spearheaded marketing initiatives for the Women Development Cell, Daulat Ram College, utilizing communication skills to raise awareness on women's rights and empowerment among students.
• 2.
• Employed strategic planning and organizational skills to execute Pragati events, fostering an inclusive environment and promoting dialogue on women's health and status.
• 3.
• Coordinated with diverse team members, leveraging teamwork and leadership abilities to develop and implement effective campaigns, contributing to the overall success of the Women Development Cell.

Human Resources Management

Youth India Foundation · Dec 2022 – Dec 2023

Not yet confirmed

• 1.
• Managed recruitment processes at Youth India Foundation, utilizing HR expertise to enhance talent acquisition efficiency.
• 2.
• Implemented employee engagement initiatives in the Maurice Nagar office, fostering a positive workplace culture and boosting team morale.
• 3.
• Spearheaded diversity and inclusion programs, contributing to a more inclusive environment at Youth India Foundation.

Junior Consultant

180 Degrees Consulting DRC · Jan 2023 – Oct 2023

Not yet confirmed

• 1.
• Led strategic projects at 180 Degree Consulting, utilizing skills in risk analysis and market entry to deliver timely, effective solutions.
• 2.
• Applied financial modeling expertise to optimize client outcomes in areas of expansion and establishment, ensuring maximum efficiency and profitability.
• 3.
• Implemented a systematic approach in project management, streamlining processes to enhance overall service quality and client satisfaction.

What drives their work

The Architect

You design robust systems that streamline operations and ensure quality.

Shraya's superpower

You excel at designing and implementing scalable operational frameworks that drive efficiency and improve outcomes.

How Shraya works

You thrive in teams focused on building and optimizing core operational systems and processes.