Shraddha R.

Performance Marketer | LinkedIn Ads + Google Ads | Driving B2B Leads & ROI · Mumbai Metropolitan Region

Marketing professional with experience across performance marketing, content, design, branding, event marketing, and digital campaigns. Over the years, I’ve worked on B2B SaaS marketing, lead generation, SEO, paid advertising, campaign strategy, and marketing automation — combining both creative and analytical approaches to growth. Currently at IDfy, focused on driving pipeline growth through Google Ads, LinkedIn Ads, audience targeting, funnel optimization, and data-driven campaign analysis. Passionate about AI-driven workflows and building scalable marketing systems.

Experience

Senior Performance Marketing Executive

IDfy · Aug 2025 – Present

Not yet confirmed

• Managed and optimized ₹3.6L+ monthly ad budget across Google Ads and LinkedIn Ads for B2B lead
• generation
• Generated 70+ high-quality leads/month, improving lead quality and conversion rates
• Reduced Cost Per Lead (CPL) by 75% through continuous campaign optimization and A/B testing
• Designed and executed end-to-end customer acquisition funnels, from targeting to conversion
• Implemented tracking and attribution systems (UTM, GTM, GA4) to measure campaign performance
• Analyzed user journeys and funnel drop-offs to identify and implement performance improvements
• Improved landing page performance through CRO strategies, increasing conversion rates
• Built and automated workflows using HubSpot CRM, enhancing lead nurturing and response
• time
• Collaborated with sales and content teams to drive pipeline growth and revenue alignment
• Developed dashboards using Google Looker Studio for real-time performance tracking and reporting

D

Marketing Executive

Dess Digital Meetings · Sep 2023 – Aug 2025

Not yet confirmed

• Developed and executed communication-driven marketing strategies to enhance brand visibility and
• engagement.
• Created impactful content for digital platforms, including blogs, social media posts, and email
• campaigns, emphasizing clear and effective messaging.
• Designed presentations and marketing materials using Canva, ensuring alignment with brand
• communication goals.
• Coordinated corporate events, collaborating with vendors and stakeholders to ensure seamless
• communication and execution.
• Optimized web content and email campaigns for audience engagement and retention.
• Analyzed campaign performance and provided actionable feedback for improvement.
• Worked closely with diverse teams, fostering collaboration and clear communication to achieve
• marketing and business objectives.

E

Marketing Executive

ETP Group · Aug 2022 – Sep 2023

Not yet confirmed

• Planning and performing various activities to validate and enrich database.
• Research support by providing information on competitor profile, industry profile, prospect profile
• and update on market intelligence by sharing latest trends with sales.
• Plan and execute email campaigns using Zoho Campaign.
• Assisting with social media and digital marketing.
• Understanding issues of users and trying to resolve it
• Research and communicate with vendors for support and growth.
• Train sales team to use CRM.

E

Marketing Intern

ETP Group · May 2022 – Aug 2022

Not yet confirmed

T

Marketing Trainee

Thyrocare Technologies Ltd. · Aug 2021 – Jan 2022

Not yet confirmed

S

Teacher

Sadguru classes · Feb 2020 – Feb 2021

Not yet confirmed