Senior Content Engineer and Strategist
FirstPrinciples Growth LLC · Aug 2024 – Present
- Own SEO, AEO, and GEO content programs for 2 client accounts and an in-house product, from ideation to deployment and performance reporting.
- Set monthly strategy: competitor audits, topic mapping, ICP alignment, entity-based coverage.
- Engineered content for LLM and RAG retrieval, lifting citations in Al answer engines.
- Built a GEO-first content strategy from scratch, clusters mapped from a topical coverage mindmap, delivering a 30% increase in high-quality leads and SERP visibility in 2 months.
- Ideate and conduct original research experiments on the niche and its topics, turning first-party findings into differentiated, citation-worthy content and 12+ data-led assets a quarter.
- Create diverse assets and plan and execute their distribution across owned and earned media channels to boost demand generation, growing referral and social-sourced sessions by 45%.
- Directed pillar pages, email campaigns, video scripts, and social strategy for one client; wireframed pillar pages in WireframePro and Figma; handled CMS publishing in WordPress and Webflow, shipping 20+ pages a month.
- Built Claude Code automations for content audits, entity gap analysis, and briefs, cutting production time and standardizing AEO/GEO workflows.