Shantanu Sharma

Brand, Content & Performance Marketing | Strategy, Campaigns & Analytics · Greater Delhi Area

As a Digital Marketing Executive, I am driven by a strong sense of accountability and ambition, constantly seeking autonomous opportunities to propel growth. I leverage my expertise in performance marketing and analytics to independently strategize and execute campaigns, ensuring measurable results and continuous optimization.

Experience

Q

Digital Marketing Executive

Quality Austria Central Asia Pvt. Ltd. · Apr 2025 – Present

Not yet confirmed

• Supported growth and performance initiatives across paid media, analytics, and website optimization.
• Ran and monitored Meta, LinkedIn, and Google Ads campaigns, tracking performance trends and identifying optimization opportunities across channels.
• Analyzed GA4 funnels and user behavior to identify drop-offs and support improvements across conversion paths and landing pages.
• Conducted basic competitive and market analysis to understand messaging, positioning, and channel activity, supporting campaign and content decisions.
• Reviewed Google Search Console data to support SEO fundamentals, content structure improvements, and organic performance optimization.
• Contributed to campaign planning and optimization discussions by sharing data-backed insights from ads, analytics, and website performance.
• Worked cross-functionally to align marketing activity with measurable business outcomes, rather than vanity metrics.
• Supported reporting and performance reviews by consolidating insights from paid, organic, and website data into clear observations and improvement areas.

Freelance

YouTube · Apr 2023 – Present

Not yet confirmed

• -Analyzed user feedback to gather input and identify areas required for improvement.
• -Trained new team members to apply best Social media practices and proper use of tools.
• -Delivered edits with multiple camera angle choices, titles, graphics, audio, and special effects.
• -Enhanced sound quality and added various sound effects to recordings.
• -Prepared for recording sessions by selecting and setting up microphones.
• -Created customized marketing materials to increase Channel awareness.
• -Created engaging content for Youtube, Facebook, and Instagram.
• -Used various market research tools and techniques to gather, analyze and interpret data.

Content Creator

YouTube · Mar 2023 – Present

Not yet confirmed

S

Marketing Coordinator

SALTED SOCIAL · Jan 2025 – Feb 2025

Not yet confirmed

• Assisting in managing and coordinating social media marketing campaigns for Web3 and SaaS brands.
• Collaborating with the Founder to develop and execute growth strategies that enhance brand visibility.
• Supporting content planning, creation, and distribution to drive engagement.
• Conducting market research to identify trends and opportunities for improving content performance.
• Assisting in client communication, reporting, and campaign performance analysis.
• Coordinating content creation and distribution for crypto-focused social media campaigns.
• Collaborating with teams to drive community engagement and brand awareness in the blockchain space.
• Conducting research on emerging crypto trends and audience behaviour to optimise content strategies.