Sham Ashik
Experience
Performance Marketing Executive
InBody · Jun 2026 – Present
Digital Marketing Strategist
Birth Marque · Oct 2025 – Present
- Built and scaled paid media campaigns, reducing average CPL by 30% through creative testing and audience optimization.
- Developed content and campaign strategies aligned with brand awareness and conversion goals.
- Ideated and tested performance-driven ad concepts to improve campaign efficiency.
- Collaborated with video and creative teams for high-retention ad creatives for paid social performance.
- Led client strategy presentations and monthly performance reviews, securing retainer renewals.
Digital Marketing Strategist
Birth Marque | Branding Company in India | Giving Identity To Brands · Oct 2025 – Jun 2026
- • Reduced average Cost Per Lead (CPL) by 30% across client campaigns through systematic A/B testing of ad creatives and audience segmentation on Meta Ads.
- • Built and scaled paid media campaigns from scratch for multiple client accounts, consistently achieving lead generation targets.
- • Developed full-funnel content and campaign strategies aligned with brand awareness, engagement, and conversion goals.
- • Directed video and creative teams to produce high-retention ad creatives, rapidly iterating based on performance analytics and campaign data.
- • Led monthly client strategy reviews and campaign pitches, helping secure retainer renewals through consistent performance results.
Marketing Executive
Bombay Ceylon Studio Pvt. Ltd. · Dec 2024 – Jun 2025
- Led end-to-end content production: scripting, shooting, and directing marketing assets.
- Converted inbound social media leads into confirmed interior design project sales through consultative selling.
- Coordinated with creative teams to ensure timely delivery of campaign assets.
Marketing Executive
Bombay Ceylon Studio Pvt. Ltd · Dec 2024 – Jun 2025
- • Led end-to-end content production — scripting, shooting, and directing marketing assets across multiple brand portfolios.
- • Converted inbound social media leads into confirmed ₹5–6 figure interior design project sales through consultative selling.
- • Coordinated production schedules across creative teams to ensure timely delivery of campaign assets under tight deadlines.
Social Media Manager
Namrata Ramola Branding Solutions · Nov 2023 – Sep 2024
- • Built data-driven content calendars that improved organic reach and audience engagement across key brand accounts.
- • Ran A/B tests on ad creatives and targeting to improve campaign engagement and reduce CPL.
- • Directed content planning and publishing across multiple platforms while maintaining a consistent brand voice.
Social Media Manager
NRTS (Namrata Ramola Branding Solutions) · Nov 2023 – Apr 2024
- Developed data-driven content calendars improving organic reach and audience engagement.
- Ran A/B tests on ad creatives and audience targeting, improving engagement and driving CPL down.
- Directed content planning and publishing across multiple brand platforms.
Social Media Manager Intern
La Polo · Dec 2022 – Jan 2023
- Produced event-based video content and celebrity interviews.
- Managed daily account operations and community engagement.
Social Media Manager intern
La Polo · Dec 2022 – Jan 2023
- • Produced event-based video content and celebrity interviews during high-profile polo matches.
- • Managed daily account operations and community engagement to maintain brand presence and audience growth.
Media Intern
Puthiya Thalaimurai Tv · Jan 2021 – Feb 2021
Skills 0 proven through work
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Education
PDGEM, Media & Advertising
St. Xavier's College, Mumbai · 2024 — 2025
Bachelor of Mass Media
SIES College, Mumbai · 2021 — 2023
Higher Secondary
SBOA Matriculation · 2020
Contact details
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