Sathya Raja

Digital Marketing Executive · Chennai, Tamil Nadu, India

Motivated Digital Marketing Executive with 1 year of experience in managing and optimizing Google Ads and Meta Ads campaigns. Skilled in Search, Display, Video, Demand Generation, and Performance Max campaigns with knowledge in audience targeting, keyword research, ad copy creation, and campaign optimization. Experienced in handling campaigns for brands and Focusing on lead generation, brand visibility, and ROAS improvement. Familiar with Google Analytics, Google Tag Manager, and digital marketing strategies with a strong interest in performance marketing and paid media growth.

Experience

Digital Marketing Executive

Fourth Dimension Media Solutions Pvt Ltd · Jul 2025 – Present

Not yet confirmed

• Digital Marketing Executive specializing in PPC, Performance Marketing, Google Ads, and Meta Ads.
• Manage end-to-end paid advertising campaigns, including campaign setup, keyword research, audience targeting, budget allocation, bid optimization, A/B testing, conversion tracking, and performance analysis.
• Experienced in optimizing campaigns based on CTR, CPC, CPA, Conversion Rate, ROAS, and ROI to improve lead generation and overall campaign performance.
• Skilled in Google Ads, Meta Ads, GA4, Google Analytics, campaign optimization, paid search, social media advertising, and performance reporting.
• Focused on using data-driven digital marketing strategies to maximize ad performance, improve conversion efficiency, and drive measurable business results.