Sanna Icewala

Strategic Partnerships | Customer Success | Growth Strategy | Helping Startups Scale & Retain Customers · Mumbai, Maharashtra, India

I am a growth strategist with six years of experience in driving customer satisfaction and fostering strong relationships in the SaaS industry. My ambition and assertiveness allow me to navigate challenges effectively, while my approachable nature ensures that I build trust with clients and colleagues alike. I thrive on accountability and autonomy, constantly seeking to enhance my strategies and contribute to organizational growth.

Experience

Growth Strategist

Proof-of-Skill · Apr 2025 – Present

Not yet confirmed

Manager Strategic Partnerships

WorkOnGrid · May 2022 – Feb 2025

Not yet confirmed

• Skills: Relationship Development · Teamwork · Account Management · Customer Satisfaction · Customer Escalation Management · Negotiation · Client Relations · Upselling

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Area Sales Manager

Next Education India Pvt Ltd · Oct 2021 – Apr 2022

Not yet confirmed

• - Trained and delivered SaaS product demonstrations to over 50 schools, showcasing the benefits and features.
• - Collaborated with internal teams to enhance the SaaS product based on client feedback, feature requests, and bug reports.
• - Led negotiations with over 30 schools for various products, successfully onboarding them onto our platform.
• - Organized promotional events and engaged with the education community to drive sales and increase brand visibility.

Sales Manager

BYJU'S · Oct 2020 – Jun 2021

Not yet confirmed

• - Acquired over 3,000 new clients by educating and counseling them on the benefits of solutions, effectively driving adoption.
• - Led negotiations with over 500 stakeholders from various sectors, successfully onboarding them onto our SaaS platform.
• - Developed and implemented targeted strategies for market expansion through detailed research and competitor analysis.
• - Achieved all sales targets in both the Indian and US markets, demonstrating strong performance in SaaS sales.

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Customer Success Manager

WorkAmp · Jan 2018 – Oct 2020

Not yet confirmed

• - Developed and executed four comprehensive office experiences from inception to completion, managing all aspects of implementation.
• - Established and nurtured strong connections with stakeholders to enhance their loyalty and periodically provided tailored solutions.
• - Assembled and led a team of five executives, conducting training sessions and providing mentorship to boost productivity and accuracy.
• - Collaborated with internal teams to design and optimize processes, focusing on task automation and minimizing repetitive errors.
• - Conducted strategic research to identify, engage, and partner with suppliers, negotiating cost-effective deals that benefited the company.

Senior Executive

Seventy Seven Entertainment Pvt. Ltd. · Aug 2014 – Dec 2017

Not yet confirmed

• - Led client costing and managed cost negotiations for a range of events, ensuring budget efficiency and client satisfaction.
• - Conceptualized and developed innovative themes tailored to client briefs, enhancing event experiences.
• - Coordinated with internal teams to ensure seamless workflow and exceptional client service throughout the event lifecycle.
• - Oversaw event planning, execution, and show runs, providing comprehensive support to clients pre-event, during the event, and post-event.
• - Managed high-profile clients including HDFC Life, Vodafone, India Cast, L’Oreal, among others.