Sankeerthana Ojja

As a Web Analytics Analyst, I am driven by a deep curiosity to master complex data landscapes, always seeking to uncover actionable insights. I thrive in collaborative environments, taking accountability for delivering solutions that not only meet immediate needs but also contribute to a broader vision of excellence and continuous improvement.

Experience

Web Analytics Analyst - Global Pharmaceutical Client

Accenture · May 2024 – Present

Not yet confirmed

• Designed and owned end-to-end analytics measurement framework across UX, product requirements, and business needs to enable scalable tracking across web applications.
• Defined and standardized event taxonomy across Adobe Analytics and GA4, ensuring consistent tracking architecture across multiple user journeys.
• Led data layer design and requirements ownership, collaborating closely with development teams to ensure accurate implementation of tracking specifications.
• Implemented enterprise-level tracking using Adobe Launch and GTM for key user interactions across navigations, forms, CTAs, and conversion funnels.
• Established cross-platform tracking validation strategy ensuring consistency between Adobe Analytics and GA4 reporting outputs.
• Implemented advanced behavioral analytics tracking including clickstream data and mouse interactions signal to improve UX insights and engagement analysis.
• Performed advanced QA and debugging using Omnibug, Adobe Debugger, and Chrome DevTools across multiple release cycles.
• Supported SEO tracking alignment and validation by ensuring correct implementation of on-page elements and organic traffic measurement consistency.

Web Analytics Associate - Global Pharmaceutical Client

Accenture · Jul 2023 – Apr 2024

Not yet confirmed

• Implemented Adobe Analytics tracking using Adobe Launch across multiple web applications to enable consistent user behavior measurement.
• Configured Adobe Analytics setup including report suites, eVars, props, and processing rules to support accurate data collection and reporting.
• Developed Adobe workspace dashboards to monitor key business KPIs and provide actionable insights for stakeholders.
• Performed end-to-end tracking validation and debugging using Adobe Debugger and Omnibug to ensure data accuracy across releases.
• Managed Adobe Analytics configuration support activities including user access setup and environment maintenance.

Web Analytics Associate - Leading Jewellery Retail Client

Accenture · Mar 2023 – Jun 2023

Not yet confirmed

• Designed and implemented GA4 e-commerce tracking using GTM for end-to-end purchase funnel tracking.
• Configured event-based tracking architecture including tags, triggers, and variables for key e-commerce interactions.
• Validated GA4 recommended e-commerce schema ensuring accurate capture of item-level product data.
• Ensured reliable conversion tracking and reporting for purchase funnel performance and revenue analysis.

What drives their work

The Architect

Designs and implements robust, reliable data measurement systems.

Sankeerthana's superpower

You excel at constructing comprehensive and consistent analytics frameworks that ensure accurate data capture and reporting.

How Sankeerthana works

You would excel in a team focused on building and maintaining precise data collection and reporting infrastructure.