Sanjana hg
As a digital marketing intern, I approach my work with a blend of ambition and diligence, always seeking to master new strategies for lead generation. My inherent curiosity and open-mindedness drive me to continuously explore innovative solutions and refine my skills, ensuring I contribute effectively to every project.
Experience
DIGITAL MARKETING INTERN - META LEAD GENERATION
Property First Realty LLP · Jun 2026 – Present
- Executing and optimizing Meta (Facebook & Instagram) Lead Generation campaigns for real estate projects.
- Managing a monthly advertising budget of ₹1.5–2 lakh, ensuring efficient budget allocation and maximum ROI.
- Delivering high-intent qualified leads and driving site visit conversions through data-driven audience targeting.
- Maintaining an optimal Cost Per Qualified Lead (CPQL) while continuously optimizing campaign performance.
- Monitoring and analyzing key performance metrics, including CPM, CPC, CTR, CPL, CPQL, Conversion Rate, ROAS, and Lead Quality.
- Conducting audience segmentation, A/B testing, campaign optimization, and performance reporting using Meta Ads Manager.
- Gaining hands-on experience with Google Ads, including campaign setup, keyword research, audience targeting, and campaign optimization.
Public Relations Coordinator
The Park Hotels · May 2025 – May 2026
- Managed Google Business Profiles, including customer reviews and overall digital marketing activities.
- Planned, executed, and optimized paid campaigns across Google Ads and Meta Ads platforms.
- Managed Instagram ads, social media pages, and implemented performance-driven social media strategies.
Skills 0 proven through work
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Education
Course, Digital Marketing
AMAZE INSTITUTE · 2024 — 2025
BBA, Retail Management
THE OXFORD COLLEGE OF BUSINESS MANAGEMENT · 2021 — 2024
Pre-University, PCMB
SSMRV PRE UNIVERSITY · 2019 — 2021
Contact details
Contact details
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What drives their work
The Strategist
You analyze the landscape and chart a course for optimal results.
Sanjana's superpower
You excel at dissecting campaign performance and market dynamics to uncover actionable insights and drive measurable improvements.
How Sanjana works
You thrive in dynamic marketing teams focused on data-driven campaign execution and optimization.
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