Samad Shahid

As a Senior Data Analyst, I am driven by a deep curiosity to uncover meaningful insights, always seeking to master complex challenges and push the boundaries of what's possible. I thrive on the autonomy to explore innovative solutions, approaching my work with an idealistic vision for impact while remaining flexible and adaptable to evolving needs.

Experience

Senior Data Analyst

18th DigiTech · Oct 2025 – Present

Not yet confirmed

• Integrate and Manage Analytics and Digital Marketing tools like Google Analytics, Adobe Analytics, Adobe Target, Adobe RTCDP, MixPanel, Google Ads, and Meta Pixel.
• Draw valuable insights and collaborate with Performance Marketing team to make data -driven decisions.
• Make use of coding skills in Python and JavaScript for some projects.

1

Senior Data Analyst

18th DigiTech Pvt. Ltd. · May 2023 – Present

Not yet confirmed

• Automated recurring e-commerce reporting workflows using Python, SQL, BigQuery, and Looker Studio, reducing manual reporting effort by 30%.
• Built 20+ self-service KPI dashboards using Looker Studio, SQL, Python, and BigQuery, reducing reporting turnaround time by 50%, saving 15 hours per week.
• Automated data extraction, transformation, and reporting through Python scripts and API integrations, reducing manual intervention by 30% and improving reporting consistency.
• Standardized reporting frameworks for marketing, customer, and product performance, enabling consistent KPI tracking across 40+ clients.
• Analyzed business and marketing data to identify tracking gaps, data inconsistencies, and performance trends, translating analytical findings into recommendations that informed optimization initiatives.
• Designed e-commerce data layers and event-tracking schemas to enable end-to-end customer journey, funnel, and conversion analysis across 100+ websites.
• Implemented digital analytics tracking using Adobe Data Collection and Google Tag Manager, integrating custom events and dimensions across Adobe Analytics, GA4, and Mixpanel.
• Partnered with developers and business teams to standardize analytics schemas and cross-platform integrations, improving data accuracy by 20%.
• Implemented analytics capabilities across Adobe Experience Platform, Customer Journey Analytics, and Real-Time CDP, enabling cross-channel customer analysis and audience activation across 50+ use cases.
• Performed funnel, path, cohort, attribution, and product-performance analysis to identify conversion gaps and customer behavior trends, contributing to a 20% increase in conversion rate.
• Designed and executed omnichannel customer engagement campaigns using MoEngage across Email, WhatsApp, and RCS, reaching 1M+ customers across 200+ campaigns / journeys.
• Built behavioral and transactional customer segments for lifecycle and promotional campaigns, targeting 50+ audience segments.
• Configured event-driven customer journeys and automated campaign workflows based on customer actions and conversion behavior, reducing campaign execution effort by 20 hours per month.
• Analyzed campaign engagement and conversion performance across communication channels, identifying optimization opportunities that improved CTR by 20%.
• Supported audience activation and personalized customer experiences using Adobe Real-Time CDP, MoEngage, and Adobe Target, conducting A/B tests that improved purchases by 10%.
• Applied survival analysis, customer segmentation, clustering, and product association mining to identify retention and cross-sell opportunities across 100K+ customers.
• Developed behavioral, transactional, RFM, and loyalty-based segmentation frameworks, supporting marketing initiatives.
• Built reusable Python analytical workflows to automate customer and transaction analysis, reducing manual analysis effort by 30%.
• Leveraged generative AI and AI-assisted development tools to accelerate analytical workflows, insight synthesis, technical development, and reporting.

Data Analyst

18th DigiTech · May 2023 – Oct 2025

Not yet confirmed

What drives their work

The Architect

Designs and constructs the foundational data systems that drive business insights.

Samad's superpower

You excel at building and maintaining robust data architectures that enable data-driven decision-making and business growth.

How Samad works

You would thrive in teams focused on establishing robust data infrastructure and translating complex data into actionable business intelligence.