Sakshi Dolia

Sakshi Dolia

+•• ••••• •••••••••••@•••••.com

9.9 yrs

As a Digital Marketing Manager, I am driven by an ambitious spirit and a deep curiosity to uncover innovative strategies. My creative approach, coupled with a determined focus, allows me to translate insightful market understanding into impactful campaigns, always seeking new possibilities for growth.

  • Delhi
  • Open to Gurgaon · Delhi
  • On-site, Hybrid, Remote

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Skills

Claimed

Product Launch CoordinationMarketing ManagementD2C MarketingStartup DevelopmentMentoring and Peer CoachingCreative BrainstormingStructured Work ApproachCreativityCustomer Expectation ManagementStakeholder Communication AdaptationTask UnderstandingNotion Usage

Proof of Experience

The Binary Holdings

Digital Marketing Manager

The Binary Holdings · Feb 2024 – Jun 2026

  • Managed day-to-day content operations across LinkedIn and X, independently researching, writing, and publishing product narratives, blog posts, feature announcements, and short-form content pillars, while providing creative direction to a design team to bring each piece to life visually, sustaining 10 to 12 pieces per week.
  • Designed the end-to-end content strategy for TBH's IDO token launch, researching industry benchmarks for authentic product placements, profiling 50+ KOLs for ghostwriting tailored promotional content per creator to avoid shill-like tonality, contributing to a complete sell-out within 30 seconds.
  • Owned the content narrative for 40+ globally distributed game and mini-app partner announcements, translating each new partnership into a focused co-marketing sprint with messaging that positioned TBH credibly within the Web3 ecosystem.
  • Ghostwrote for the CEO's LinkedIn, experimenting across emotional storytelling, founder lessons, and personal takes on industry news to build authority in the Web3 startup space, growing the following by 30% and establishing a consistent leadership voice.
  • Integrated Al tools across the content pipeline to accelerate research, drafting, and iteration, while retaining editorial judgment, creative direction, and final storytelling, using Al as an accelerant without compromising content quality or original voice.
  • Repurposed Binary Summit (offline event) footage into a multi-format content series, creating high-value content (POV videos, carousels, quote cards), growing LinkedIn engagement 4x and adding 800 organic followers within two months.

Marketing Manager

NEST (Nes.tech) · May 2022 – Jan 2024

  • Independently researched, wrote, and published a Web3 newsletter on HubSpot, growing it to 5,000 organic subscribers at 60% open rates through editorial value spanning weekly news, term explainers, and airdrop listings.
  • Boosted engagement by 20% by designing and executing a cross-platform content strategy across X, LinkedIn, YouTube, Telegram, and Instagram, continuously publishing with intent and high-quality content.
  • Produced 25 podcast episodes averaging 10K organic views each on YouTube, building audience pull through Web3 news, industry viewpoints, and founder journeys, with a full distribution strategy spanning Spotify, Apple Podcasts, Instagram Reels, YouTube Shorts, and X.
  • Grew YouTube channel visitors by 2x by initiating a Shorts content series and independently managing end-to-end video creation and production, establishing a repeatable short-form format to build platform presence from the ground up.

Marketing Manager

Ambrane · Nov 2019 – Apr 2022

  • Scaled Ambrane's Instagram from 2K to 65K by redesigning the brand communication, building a content engine of lifestyle campaigns, performance creative, and 200+ influencer collaborations, consistently compounding growth and brand reach among targeted audience.
  • Produced and tested 100+ ad creatives monthly, analyzing Meta placements, formats, and algorithmic behaviour to rapidly iterate on what worked, driving 40% growth in website sales.
  • Led Ambrane's full rebrand from positioning to cross-channel rollout, locking in the brand's unique value proposition and reinforcing it consistently across website, social, and product touchpoints.
  • Built a scalable micro-influencer program and creator collaboration framework from the ground up, standardizing briefs, workflows and quality controls to manage collaborations at volume while maintaining brand standards; creator content replaced ~50% of in-house product and lifestyle shoots.
  • Drove 20% sales growth across Amazon, Flipkart, Myntra, and Nykaa by revamping content in product listings through high-intent keyword research, conversion-focused copy, and upgraded product visuals.
  • Monitored community engagement across platforms and translated audience signals into monthly recommendations for product and sales teams, bridging the gap between audience expectation and business decisions.
  • Led a team of 8 in-house marketers across content, design, and performance, alongside external agencies, maintaining creative consistency and campaign velocity across all channels and product launches.

Founder & Marketing Head

Presa Footwear · May 2016 – Jul 2019

  • Founded and scaled a bootstrapped D2C footwear brand to 10,000+ customers over 4 years, driving 50% of sales through Instagram via content, scalable influencer partnership framework and performance marketing.
  • Identified a market gap in the mid-segment footwear segment (₹1,200 to ₹1,700) through direct consumer research across retail stores, positioning Presa between mass-market and luxury to capture an underserved price bracket.
  • Scaled presence on Instagram from 0 to 40K followers through conducted campaigns and strategic 100+ influencer collaborations, consistently growing following YOY by 25%.
  • Sustained consistent demand for core bestsellers over 4 years, making them a reliable sales driver across the brand website, Amazon, and Myntra alongside new product launches.
  • Reduced exchange rate from 3 in 10 orders by building a customer-first pre and post-sales process, including size guidance content and proactive buyer communication to minimise fit-related returns.
  • Forged 50+ retail partnerships with boutiques, designer stores, and footwear retailers, building an offline sales channel that contributed 25% of total revenue.

Proof-of-Work

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