S

Saksham

I am a determined and diligent Growth Marketing Associate, driven by a strong sense of accountability and a continuous pursuit of mastery in my field. I thrive on autonomous work, always striving to achieve impactful results that align with my idealistic vision and empathetic understanding of user needs.

Identity verified by DigiLockerDegree confirmed by BITS School of Management (BITSOM), Thapar Institute of Engineering and Technology (TIET)
Contact details — on requestProof of Work — on request

Experience

P

Growth Marketing Associate

Procol · Aug 2025 – Present

Not yet confirmed
  • Managed end-to-end Google Ads campaign execution, continuously optimizing keyword bids and audience targeting to reduce Cost Per Lead (CPL) by 50% while scaling acquisition volume by ~100%.
  • Integrated and audited full-funnel conversion tracking pipelines via HubSpot, establishing accurate attribution that contributed to a ~50% improvement in enterprise lead conversion rates.
  • Engineered a specialized Claude workflow to automate the LinkedIn content pipeline, generating high-velocity ideation and design briefs to scale social growth organically.
  • Steered the marketing stack transition during the domain migration from procol.io to procol.ai, independently troubleshooting ad landing pages to preserve tracking accuracy and performance continuity.
  • Solved multi-layered marketing operations bottlenecks by architecting custom automations (n8n), completely eliminating manual data entry workflows and reducing campaign deployment times by ~48 hrs/month.
P

Product Marketing Intern

Procol · Jan 2025 – Jul 2025

Not yet confirmed
  • Identified growth opportunities aligned to B2B enterprise buyer needs by conducting market research and authoring 8+ comprehensive client case studies.
  • Designed structural wireframes for targeted ad landing pages and solution pages in Figma, systematically applying layout changes to maximize form conversion rates and CRO best practices.
Xebia

Software Engineering Intern

Xebia · Jun 2024 – Aug 2024

Not yet confirmed
  • Built a secure, full-stack enterprise retail banking application using the MERN stack, directly contributing to a 30-50% reduction in fake account creations.
  • Engineered complex API integrations (Twilio), demonstrating the deep technical proficiency required to independently troubleshoot marketing automation architectures and attribution data.

Skills 0 proven through work

Also works with

Screenshot DocumentationModel Training ExecutionReceiving and Incorporating FeedbackIterative DesignBrand Tone-of-Voice DefinitionPrompt EngineeringBrand Voice Compliance ReviewMarketing Performance ReportingPerformance Metrics AnalysisGeneral ScriptingFile System ManagementAPI-Based Data CollectionGCP Tool IntegrationVS Code UsageCross-Departmental CoordinationMulti-Format Social Content ProductionDigital Marketing Graphic DesignModel Fine-TuningData EntryData CollectionCompetitor BenchmarkingAI-Assisted Content Creation WorkflowClaude UsageWorkflow Automation (Spreadsheet-Based)Self-Directed LearningTechnical TroubleshootingVendor CoordinationInformation ResearchTechnical Knowledge SharingExplaining Technical ConceptsData Backup ManagementTechnical DocumentationContingency PlanningOrganizational Change ManagementInfluencingStakeholder ManagementLanding Page DevelopmentCampaign Budget ManagementCampaign PlanningAnalytics ImplementationProcess ImprovementSearch Engine MarketingData Flow DesignAnalytics Event Tracking ValidationCampaign Performance AnalysisNode.js DevelopmentReact DevelopmentExpress.js Backend DevelopmentMongoDBMERN Stack DevelopmentOTP Generation ImplementationData ValidationAPI IntegrationBank Management System DevelopmentSoftware Development PracticesProofreadingPresentation DesignCase Study DevelopmentCampaign OptimizationLead GenerationContent Calendar CreationCreative BrainstormingSocial Media MarketingContent Strategy DevelopmentBrand Consistency Across AssetsWebsite DesignTechnical SEOOff-Page SEOSEO Content OptimizationSEO Strategy & RoadmappingLead QualificationConversion Rate OptimizationVisual Design DirectionContent Optimization Using Performance DataGoogle Analytics IntegrationGoogle Tag Manager ImplementationHubSpot Marketing HubConversion TrackingWebsite Content ManagementCopywritingContent WritingGoogle Ads Campaign ExecutionPerformance Marketing PlanningOperations Management

Proof of Work

Proof of Work

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Education

Program, Product Management with Agentic AI

BITS School of Management (BITSOM) · 2025 — 2026

Verified

B.Tech, Computer Engineering

Thapar Institute of Engineering and Technology (TIET) · 2021 — 2025

Verified

Contact details

Contact details

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