Saksham

I am a determined and diligent Growth Marketing Associate, driven by a strong sense of accountability and a continuous pursuit of mastery in my field. I thrive on autonomous work, always striving to achieve impactful results that align with my idealistic vision and empathetic understanding of user needs.

Experience

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Growth Marketing Associate

Procol · Aug 2025 – Present

Not yet confirmed

• Managed end-to-end Google Ads campaign execution, continuously optimizing keyword bids and audience targeting to reduce Cost Per Lead (CPL) by 50% while scaling acquisition volume by ~100%.
• Integrated and audited full-funnel conversion tracking pipelines via HubSpot, establishing accurate attribution that contributed to a ~50% improvement in enterprise lead conversion rates.
• Engineered a specialized Claude workflow to automate the LinkedIn content pipeline, generating high-velocity ideation and design briefs to scale social growth organically.
• Steered the marketing stack transition during the domain migration from procol.io to procol.ai, independently troubleshooting ad landing pages to preserve tracking accuracy and performance continuity.
• Solved multi-layered marketing operations bottlenecks by architecting custom automations (n8n), completely eliminating manual data entry workflows and reducing campaign deployment times by ~48 hrs/month.

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Product Marketing Intern

Procol · Jan 2025 – Jul 2025

Not yet confirmed

• Identified growth opportunities aligned to B2B enterprise buyer needs by conducting market research and authoring 8+ comprehensive client case studies.
• Designed structural wireframes for targeted ad landing pages and solution pages in Figma, systematically applying layout changes to maximize form conversion rates and CRO best practices.

Software Engineering Intern

Xebia · Jun 2024 – Aug 2024

Not yet confirmed

• Built a secure, full-stack enterprise retail banking application using the MERN stack, directly contributing to a 30-50% reduction in fake account creations.
• Engineered complex API integrations (Twilio), demonstrating the deep technical proficiency required to independently troubleshoot marketing automation architectures and attribution data.