Copywriter and Growth Marketer
freelance · Aug 2022 – Present
- Developing and executing high-performing short-form video scripts, direct-response copy, and automated marketing flows to turn social media attention into active consumer engagement.
- Wrote conversational, native-feeling scripts for short-form video formats (Reels, Shorts, UGC) with a strict focus on natural dialogue and relatable scenarios.
- Developed high-volume hook libraries (30+ weekly variations) tailored to specific consumer personas, pain points, and psychological triggers.
- Structured short-form video narratives with high emphasis on hook retention within the first 3 seconds to systematically increase average watch time.
- Analyzed content performance metrics (watch time, drop-off rates, engagement) to identify winning creative patterns and optimize weaker copy structures.
- Collaborated with visual assets and performance marketing pipelines to repurpose high-performing organic video scripts into high-ROAS paid ads.
- Drafted platform-native social captions and action-focused CTAs that aligned seamlessly with backend conversion funnels.