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sachin malhotra
With over nine years as a Head of Digital Marketing, I am a results-oriented leader who thrives on leveraging logical and pragmatic strategies to drive growth. My determination ensures accountability across all initiatives, consistently applying insightful analysis to achieve measurable success.
Contact details — on requestProof of Work — on request
Experience
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Head of Digital Marketing
Arihant Publications · Feb 2026 – Jun 2026
- Omnichannel P&L Ownership: Commanded end-to-end revenue, margin structures, and commercial growth strategies across D2C website platforms and major marketplace channels.
- Marketplace Scaling: Accelerated the competitive JEE/NEET category on Amazon by 250%+ (scaling unit velocity from 7k to 25k units) and expanded Flipkart channel revenue by 87% (from 4K to 7.4K) YoY.
- D2C Performance Architecture: Scaled monthly D2C website revenue by 86% (from 58L to ₹1.08 Cr) within 60 days by executing high-ROI performance marketing and boosting conversion rates (CRO) from 1.2% to 2.7%.
- Platform Alliance and Internal Collaborations: Collaborations with platforms like CocoBlu & Repro to scale the Brand Amazon & Flipkart, and with internal teams (Tech/ Finance/Content/Creative/ Warehousing) for smooth Marketing & Growth operations.
- Commercial Insights & Operations: Orchestrated SEO, influencer networks, and performance creative strategy; integrated data-backed business intelligence reporting to enable rapid agile commercial decisions.
- Supply Chain & Demand Forecasting: Aligned daily front-end demand velocity with warehouse inventory levels to maintain optimal stock health, maximize fill rates, and scale the brand on AZ and FK/.
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Growth Manager
Allter · May 2024 – Feb 2026
- P&L Ownership: Commanded end-to-end revenue, margin structures, and commercial growth strategies across D2C website platforms and major marketplace channels.
- Overall PAT positive P&L.
- Quick-Commerce & Marketplace Scaling: Architected onboarding, catalog strategy, and commercial visibility frameworks across dominant Q-Comm and E-commerce platforms, including Blinkit, Zepto, Swiggy Instamart, BigBasket, Myntra, and Tata 1mg.
- Hyper-Growth Revenue Ownership: Held direct accountability for company-wide brand growth, successfully scaling total e-commerce portfolio revenue 240% in Year.
- D2C Retention & Funnel Engineering: Spearheaded full-funnel D2C paid media acquisition campaigns, accelerating website CR from 3% to 6% and driving a 3X uplift in retention revenue via automated, behavioral CRM segmentation.
- Platform Alliance & Listing Optimization: Formulated collaborative partnerships with platform Category Heads & Managers from Amazon/ Flipkart/ First Cry/ Blinkit/ Zepto/ Instamart to run high-efficiency marketplace ad campaigns, resolve operational roadblocks, and maintain optimal organic discoverability.
- Inventory Control: Managed inventory forecasting frameworks across 3P marketplaces using Daily Run Rate (DRR) and promotional velocity metrics to safeguard stock continuity.
- Internal Collaborations: Collaboration with internal teams (Tech/ Finance/Content/Creative/ Warehousing) for smooth Marketing & Growth operations.
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Senior Manager - D2C
Khadi Natural Healthcare · Oct 2023 – Jan 2024
- D2C Turnaround, Paid Media & Retention: Managed full-funnel performance marketing (Meta, Google Ads), turning around account efficiency by boosting D2C conversion ROAS from 0.4 to 3.8 within 2 months.
- Started Retention efforts for the brand to increase Repeat Purchasers and thus, REVENUE.
- UX/UI Optimization & Unit Economics: Reconfigured web UX/UI to deliver a 3X improvement in e-commerce conversion rate, and expanded Average Order Value (AOV) by 123% (From 210 to 470) through data-backed virtual product bundling and pricing strategies.
- Got 2 websites made from scratch.
- Commercial Forecasting: Managed web inventory forecasting models, supply chain mapping, and promotional discount tracking to protect gross margins.
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Manager - Performance Marketing
Vahdam India Pvt. Ltd. · Apr 2022 – Aug 2023
- P&L Ownership: Took CM2 from negative 45% to positive 2% during my tenure by optimizing Marketing efforts and minimizing spends spillage.
- International D2C Performance Ads: Architected paid advertising strategies (across geographies - India/USA/UK/ Canada) across Meta and Google, scaling blended D2C ROAS from 1.7 to 4.2.
- Conversion Rate Optimization: Used tools like Hotjar/ Clarity to improve Landing Page Performance.
- High-Volume Q3 (Oct-Dec) Sales Execution: Increased MER by 2X year-over-year for the highest-volume BFCM (Black Friday Cyber Monday) annual global scale event.
- D2C Lifecycle Marketing: Deployed data segmentation and automated cart abandonment sequences utilizing Klaviyo, Triple Whale, and Hotjar, recovering over $75,000 in lost D2C cart revenue.
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Assistant Manager - Digital Marketing
Oye! Rickshaw · Feb 2020 – Apr 2022
- User Acquisition, Growth & App Store Operations: Engineered app growth acquisition strategies (Increased Acquisition % of Online Installs from 5% to 40% (In overall Acquisition Channels) through Performance Marketing, Improved Retention efforts to scale recurring subscriptions from 500 to 8,000 monthly, while using MoEngage and Appsflyer to resolve funnel drop-offs.
- B2B Lead generation: Closed clients like, Jio Mart/ Myntra/ CityMall/ Big Basket through B2B Lead Gen.
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Executive Social Media
Newzstreet Media Pvt. Ltd. · Mar 2019 – Feb 2020
- Performance Marketing - For Web and App
- Social Media - Handles Social Media for the Brand, Scaled Youtube to 1M subscribers
- Reporting - Reporting for Investors (Youtube) under Google News Initiative.
- Brand Relations: Maintained Brand Relations with Platforms like YT, UC News, Yahoo News
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Expert - Social Media
Yaantra by FLIPKART · Aug 2018 – Mar 2019
- Lead Generation & CAC efficiency - Generated more than 40,000 leads per month using Performance Marketing while improving on CPL MOM.
- Decreased CPL of Chennai (their toughest location) from Rs.125/ lead to Rs.30/lead
- Retention Marketing efforts: Handled CRM for the brand (SMS/ WhatsApp/ Email).
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Executive Social Media
Newzstreet Media Pvt. Ltd. · May 2017 – Jul 2018
- Performance Marketing - For Web and App
- Social Media - Handles Social Media for the Brand, Scaled Youtube to 1M subscribers
- Reporting - Reporting for Investors (Youtube) under Google News Initiative.
- Brand Relations: Maintained Brand Relations with Platforms like YT, UC News, Yahoo News
Skills 0 proven through work
Also works with
Creative BrainstormingBrand Positioning StrategySocial Media MarketingOperations ManagementInventory ManagementStrategic PlanningImport and Export Transaction ManagementFinancial AnalysisMarket ResearchInternational Market ManagementProfessional Follow-upApproval ManagementMeeting FacilitationCreative Production Team CoordinationTechnical TroubleshootingBundling StrategyWebsite Content ManagementCampaign OptimizationFull-Funnel Marketing OptimizationCommunication Framework DevelopmentA/B TestingCustomer Behavior AnalysisMarketing AutomationMarket SegmentationAutomated Communication DesignEmail Marketing StrategyShopify Platform UsageAPI IntegrationVendor CoordinationCustomer Retention and Churn PreventionProfitability AnalysisPayment Gateway IntegrationUser Interface DesignWebsite DesignSocial Content ScriptwritingNew Marketing Account LaunchWork Planning and PrioritizationQuick Commerce Channel StrategyAmazon Platform ManagementE-commerce Platform ManagementWebsite Enhancement StrategyBusiness Growth StrategyStakeholder ManagementPeople ManagementVisual Design DirectionCross-Departmental CoordinationValue Proposition TailoringContent WritingCompetitor BenchmarkingBefore-and-After Impact MeasurementGoogle Ads Campaign ExecutionMeta Ads Campaign ExecutionFlipkart Platform ManagementSEO Strategy & RoadmappingD2C MarketingAmazon Marketing StrategyPerformance Marketing PlanningProduct Content StrategyProduct ListingMedia PlanningConversion Rate OptimizationPublic Relations ManagementInfluencer Marketing CoordinationBrand MarketingE-commerce Strategy DevelopmentDigital Marketing Strategy
Proof of Work
Proof of Work
sachin shares this with people who ask. You'll hear back either way.
Education
Graduation, B.A.
C.C.S University · 2015 — 2018
Diploma, Mechanical Engineering
N/A · 2010 — 2013
Contact details
Contact details
sachin shares this with people who ask. You'll hear back either way.
What drives their work
The Strategist
You meticulously analyze the current state to chart the most effective path to growth.
sachin's superpower
You excel at diagnosing complex business challenges and orchestrating comprehensive, data-driven strategies that deliver hyper-growth and significant revenue impact.
How sachin works
You thrive in leadership roles where you can define and execute comprehensive growth strategies across digital channels and e-commerce platforms.
Ask about this candidate
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