Ruchi Gupta
Contact details — on requestProof of Work — on request
Experience
Campaign Manager
Smartifai · Nov 2025 – Present
- Manage and optimize high-scale advertising campaigns with a primary focus on ROAS, CTR, and conversion rate
- Monitor performance daily/weekly and implement data-backed optimization strategies to consistently exceed KPIs
- Deliver performance reports with actionable insights that directly inform stakeholder decision-making
- Identify and execute revenue-growth opportunities across existing accounts through cross-account scaling
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Campaign Manager
Smartifai India · Nov 2025 – Present
- Manage and optimize high-scale advertising campaigns with a focus on ROAS, CTR, and conversion rate improvement.
- Monitor campaign performance daily/weekly, implementing optimization strategies to exceed KPIs.
- Analyze campaign data to identify trends, opportunities, and performance gaps.
- Create detailed performance reports and present actionable insights to internal stakeholders, enhancing decision-making.
- Collaborate with cross-functional teams to troubleshoot issues and improve campaign delivery.
- Identify opportunities for revenue growth and scale campaigns across existing accounts, driving overall performance.
Campaign Manager
PhonePe · Feb 2024 – Oct 2025
- Owned end-to-end lifecycle (strategy → execution → optimization → reporting) for 120+ campaigns monthly across Retail and Agency client accounts.
- Executed and optimized advertising campaigns for enterprise brands including Ajio, Netflix, Amazon, Apple, and Samsung, managing monthly revenue of ₹1 Crore+
- Ideated a countdown-timer creative mechanic for a Carousel Takeover (CPD) campaign — improved CTR by 25% and drove 3.3M+ in traffic.
- Ran structured A/B tests on ad creatives and landing pages, translating results into ongoing conversion-rate improvements.
- Defined operational processes for billing, payments, and day-to-day account management across internal and external stakeholders.
- Advised on budget allocation and spend optimization to protect campaign ROI at scale.
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Campaign Manager
Phonepe Limited · Feb 2024 – Oct 2025
- Managed end-to-end digital marketing campaigns, overseeing full lifecycle from strategy development to execution and performance analysis, driving targeted engagement.
- Executed advertising campaigns for notable brands including Ajio, Netflix, Amazon, Apple, and Samsung, enhancing brand visibility and audience reach.
- Handled over 120 campaigns monthly, collaborating with Retail and Agency clients to deliver tailored marketing solutions.
- Conducted A/B testing on ad creatives and landing pages to continuously improve campaign performance and conversion rates.
- Managed monthly revenue of INR +1 Cr, ensuring accurate financial tracking and reporting.
- Recommended budget allocations and optimized spending.
- Defined and executed operational processes for day-to-day business activities, handling internal and external stakeholders while maintaining an understanding of billing and payment requirements.
- Ideated the countdown timer in ads, improving CTR by 25% and driving 3.3M+ traffic in a Carousel Takeover (CPD) campaign.
Developement Executive
Skillslash Academy · Apr 2023 – Jan 2024
- Achieved an 8% monthly conversion rate, contributing to ₹5.5 lakhs in marketing-driven revenue growth.
- Developed and executed data-backed marketing strategies focused on lead nurturing, customer retention, and ROI optimization.
- Collaborated with cross-functional teams to maintain strong customer relationships and ensure seamless lead-to-conversion journeys.
- Designed and delivered product marketing and enablement sessions to enhance campaign understanding and brand messaging consistency.
- Implemented innovative campaign approaches, improving overall marketing performance and engagement by 30%.
- Crafted persuasive marketing collaterals and pitch decks to ensure a unified brand voice across channels.
- Partnered with creative and digital teams to optimize content, messaging, and user experience for better lead quality and conversion efficiency.
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Development Executive
SkillSlash Academy · Oct 2022 – Jan 2024
- Managed client portfolio, building strong relationships through effective communication and understanding of customer needs.
- Collaborated with marketing teams to develop and implement promotional campaigns that increased sales and enhanced brand awareness.
- Utilized CRM tools to manage leads and track sales activities, improving the overall customer experience.
Development Executive
Skillslash Academy · Oct 2022 – Jan 2024
- •Managed client portfolio, building strong relationships through effective communication and understanding of customer needs. •Collaborated with marketing teams to develop and implement promotional campaigns that increased sales and enhanced brand awareness. •Utilized CRM tools to manage leads and track sales activities, improving the overall customer experience.
Biomedical Engineer
TenTabs - Online Medical Supplies · Dec 2020 – Mar 2023
- Worked and handled the company’s website, writing the content for the new devices, troubleshooting the machines, assisting clients with their technical issues, co-operation with suppliers, adding products, and ensuring the quality of product-related data on the website.
- Also, I worked with the Digital Marketing team, running the company’s social media advertising campaigns Including social media strategy.
- Monthly calendar, monitoring the company's brand on social media, Analyzing data to determine whether social media campaigns have achieved their objectives, uploading product-related videos (unboxing and installation) on YouTube as well as on the website, reviewing comments, and updating about the latest products and advancements.
- Updating products article, recent trends in the medical field, and FAQs on the website.
- Handling E-mail, SMS, and WhatsApp marketing to generate leads, google reviews.
- Worked on different apps to generate leads and create traffic for the websites
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Product Specialist
Tentabs Online Medical Supplies · Dec 2020 – Sep 2022
- Managed targeted marketing campaigns across Email, SMS, and WhatsApp, resulting in increased website traffic and Google reviews.
- Collaborated with the Digital Marketing team to create engaging social media posts and update website content, enhancing user engagement with product articles, blogs, and FAQs.
- Conducted product demonstrations for healthcare professionals and potential clients.
- Collaborated with the sales team to identify customer needs and recommend products.
Skills 0 proven through work
Also works with
Workflow CoordinationAdaptabilityData-Driven RecommendationsBusiness Opportunity IdentificationStrategic PlanningPerformance Marketing PlanningGoogle Ads Campaign ExecutionCampaign ScalingUrgency MarketingAdvertising Creative ProductionA/B TestingDigital Marketing StrategyAnalytics Event Tracking ValidationLanding Page DevelopmentTechnical TroubleshootingStakeholder ManagementCross-Departmental CoordinationLead QualificationCustomer RetargetingConversion Rate OptimizationSalesforce CRMCreative Angle DevelopmentCampaign Performance AnalysisLead GenerationEmail Correspondence ManagementMicrosoft ExcelLooker Studio UsageCreative Production Team CoordinationStakeholder Communication AdaptationGoal setting (defining key results)Campaign OptimizationMarketing Performance ReportingCampaign ExecutionBudget ManagementCampaign PlanningMedia Planning
Proof of Work
Proof of Work
Ruchi shares this with people who ask. You'll hear back either way.
Education
Bachelor of Technology, Biomedical Engineering
Mody University of Science and Technology · 2016 — 2020
Contact details
Contact details
Ruchi shares this with people who ask. You'll hear back either way.
What drives their work
The Strategist
You analyze performance data to chart the most effective path to measurable business impact.
Ruchi's superpower
You excel at diagnosing campaign underperformance and implementing data-backed strategies to significantly improve key metrics and business growth.
How Ruchi works
You would excel in a team that values data-driven decision-making, cross-functional collaboration, and a strong focus on measurable business outcomes.
Ask about this candidate
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