Roxan Henriques

Work style

remote, hybrid

Contact details — on requestProof of Work — on request

Experience

Freelance Content & Marketing Consultant

Rainmaker Consults · Sep 2025 – Present

Not yet confirmed

Created press releases, press notes, listicles, and campaign messaging for premium hospitality, luxury, lifestyle, F&B, travel, and experiential brands
Supported marketing strategies for pop-up events, on-ground activations, and influencer campaigns.
Collaborated with founders, marketing teams and creators to ensure consistent brand messaging
Worked with brands including Courtyard by Marriott, ITC Maratha, Hyatt Centric Juhu, Éntisi Chocolatier, JIA - The Oriental Kitchen, Kataria Jewellers, Ekaara, Ituvana, Cartel Bros, NYK Travel, and Padel Park

Junior Copywriter

Beauty Essentials Marketing Pvt. Ltd · May 2023 – May 2025

Not yet confirmed

Wrote newsletters, social media copy, website content, and campaign communication helped boost in-salon sales by 60%
Developed video scripts and A+ content for new product launches and e-commerce platforms
Created print editorials, packaging copy, and label content aligned with brand guidelines

Marketing Coordinator – Social Media Manager

Meals on Me · Jun 2022 – Jan 2023

Not yet confirmed

Planned, wrote and executed social media marketing strategies using data and trend insights
Managed influencer collaborations, contests, and integrated marketing initiatives with strong communication that increased weekly sales by 30-50%
Developed marketing & branding collaterals for DIFC's new launch of Meal On Me Express

Employee Branding Associate

FirstCry.com (BrainBees Solutions Pvt. Ltd.) · Oct 2021 – Dec 2021

Not yet confirmed

Executed employer branding campaigns with HR and agency partners
Created SEO-optimised recruitment content and blogs
Supported PAN-India engagement initiatives

Digital Communication Associate

UPL Ltd · Jul 2019 – Sep 2021

Not yet confirmed

Managed website content and SEO optimisation for global and regional platforms
Coordinated strategies for social media and digital campaigns for product launches with agencies
Supported analytics reporting and rebranding launch of 23 country-specific websites

Skills 0 proven through work

Also works with

Ethical MarketingAdaptabilityCreative BrainstormingCritical ThinkingStrategic PlanningPresenting BenefitsPerformance Marketing PlanningBrand Consistency Across AssetsProduct Launch CoordinationAdvertising Creative ProductionPublic Relations ManagementShort-Form Video ProductionCrisis CommunicationProduct Content StrategyTechnical DocumentationVisual MerchandisingCopywritingCustomer Retention and Churn PreventionLead GenerationKeyword Research for Trend DetectionCustomer Behavior AnalysisBrand MarketingEvent Planning & OrganizationSeasonal Promotion StrategyInfluencer Marketing CoordinationTarget Audience AnalysisPromotional Collateral DesignCampaign ExecutionContent WritingPress Release Writing

Proof of Work

Roxan shares this with people who ask. You'll hear back either way.

Education

Certificate Program, PG Certificate Program

MICA - The School of Ideas · 2021 — 2021

Bachelor's Degree, Commerce

University of Mumbai · 2016 — 2019

Contact details

Roxan shares this with people who ask. You'll hear back either way.

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