Ritika Soni

Ritika Soni

+•• ••••• •••••••••••@•••••.com

2.7 yrs

As a Product Manager, I am driven by a pragmatic and logical approach, consistently demonstrating determination and diligence in bringing innovative solutions to life. I thrive on the autonomy to deeply understand complex challenges, leveraging my insightfulness and strong sense of accountability to deliver impactful products that meet strategic objectives.

  • On-site, Hybrid, Remote

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Skills

Claimed

Client Migration StrategyValue Proposition DevelopmentHealthy Competition FosteringBrand Visibility CreationCross-Channel ExecutionPerformance Insights ApplicationTracking Mechanism SetupPrivate Banking ServicesDigital Transformation StrategyOverall Professionalism and EthicsProposing Alternatives in DisagreementNegotiating

Proof of Experience

Axis Bank

Manager, Customer Experience & Strategy - Burgundy Private

Axis Bank · Jul 2025 – Apr 2026

  • Expanded the premium customer base by executing targeted HNI acquisition campaigns, driving 12% year-on-year growth.
  • Supported the flagship "Hall of Fame" event, expanding the client franchise across entrepreneurs, founders and promoters.
  • Led end-to-end premium client engagement and gifting programs covering TRV-based segmentation, vendor selection, fulfillment tracking and feedback for 5,000+ high-value clients annually, generating INR 1.45 Cr in incremental revenue.
  • Designed 9 targeted outreach triggers for relationship teams, increasing customer NPS by 25 points.
  • Launched a dedicated Green Home Loan service channel, reducing service turnaround time by 33%.
  • Developed a product and customer engagement playbook that cut new sales team ramp-up time by 40%.
  • Established a centralized support channel for partner queries, reducing resolution time by 30%.
  • Negotiated commercial and service agreements with multiple vendors, delivering 15% savings against the campaign budget.
Axis Bank

Executive Assistant to President & Group Head

Axis Bank · Apr 2025 – Jun 2025

  • Supported the President & Group Head for Wealth, Affluent Business, Cards & Payments, managing PMO activities and stakeholder coordination for the Indigo-Axis Bank co-branded credit card project.
  • Supported implementation of Axis Wealth 2.0, a digital and Al-led transformation initiative for Burgundy Private, improving partner efficiency and wealth management operations.
Axis Bank

Manager, Customer Growth & GTM - Neo for Business

Axis Bank · Jul 2024 – Mar 2025

  • Drove GTM and customer acquisition for the SME digital banking platform, delivering 16% adoption growth in FY25.
  • Improved lead conversion by 11% through sharper positioning and targeted engagement campaigns across channels.
  • Launched an "Off Us" product comparison campaign, strengthening competitive positioning and lifting lead conversions 40%.
  • Executed multi-channel registration campaigns achieving the highest adoption rate (~50%) across all bank channels.
  • Activated and scaled the CBG distribution channel, generating 2,200+ registrations in a single month.
  • Conducted and analyzed 155+ customer interviews to identify journey pain points, raising NPS by 11 points.
  • Trained 100+ sales managers across PAN-India branches on product positioning and usage.
Axis Bank

Summer Intern - Sales Strategy & Process Improvement, Gold Loan

Axis Bank · Apr 2023 – Jun 2023

  • Built a lead fulfillment dashboard across 4 acquisition channels plus a sales funnel view for gold loan lead tracking.
  • Implemented 6 changes to rural executive sales activities, shortening the sales cycle and cutting onboarding TAT by 33%.
  • Designed a revised incentive model for rural executives, improving their satisfaction scores by over 20%.
  • Analyzed competitor customer journey maps and recommended improvements to the internal acquisition process.
Hike Education, Jaipur

Business Development Executive, Sales & Customer Acquisition

Hike Education, Jaipur · Jul 2021 – Apr 2022

  • Achieved 150% of annual sales target, generating INR 10+ Cr across PAN-India branches; top performer twice in a row.
  • Managed the admission cycle for 55+ students in the NMIMS distance learning program, meeting monthly targets.
  • Built a bottom-up revenue projection model and a live conversion dashboard used across all branches.

Sales & Marketing Intern

Cogent Web Services · Jun 2020 – Jul 2020

  • Led a team of 5 interns and converted 25 customers for Cogent's software development platform solution.
  • Built relationships with 10+ clients, resolving queries during and after project completion.
India Spark Ventures

Social Media Marketing Intern

India Spark Ventures · May 2020 – Jul 2020

  • Counselled 100+ students from multiple colleges on post-COVID career options, driving a 23% rise in social media followers.
  • Produced live talk shows and podcasts and managed social media pages to grow audience engagement.
Unschool

Community influencer

Unschool · Apr 2020 – May 2020

Proof-of-Work

No completed sessions yet. Anything Ritika finishes shows up here with the evidence behind it.

Proof of Education

MBA, Business Management

Symbiosis Institute of Business Management (SIBM), Pune · 2022 — 2024

BBA, Business Administration

ICFAI University, Jaipur · 2018 — 2021

Class XII, Secondary Education

Merryland Higher Secondary School · 2017 — 2018

Class X, Secondary Education

Namuna Vidya Mandir · 2015 — 2016

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