Ritika Saminathan
Buying & Merchandising | Category Planning | Retail Analytics | Product Development | E-commerce & Consumer Insights · Coimbatore, Tamil Nadu, India
As a postgraduate student in Fashion Management at NIFT Chennai with a background in B.Tech in Fashion Technology, I am passionate about bridging the gap between creativity and strategy in the fashion and retail industry. My professional journey began as a Junior Merchandiser, where I honed my skills in production coordination, vendor management, and process optimization, contributing to the successful execution of high-quality products. With a strong interest in digital marketing and product development, I have explored the dynamics of online consumer behavior, particularly through research on the impact of user-generated content (UGC) on Gen Z and Zillennials. Additionally, my academic projects, such as the creation of ‘Sitridai,’ Tamil Nadu’s first bridal saree retail concept inspired by Say Yes to the Dress, reflect my ability to merge tradition with innovation. I am actively seeking opportunities in product development, digital marketing, and e-commerce strategy, where I can leverage my analytical mindset, creative problem-solving skills, and industry knowledge to contribute meaningfully to an organization’s success.
Experience
Business Analytics / Buying and Planning (LFR) - Sales Team
TechnoSport · Dec 2025 – Present
- • Analyzing sales, inventory, and sell-through data to support category buying and merchandise planning decisions.
- • Built Excel dashboards to track SKU performance, stock cover, and replenishment requirements across all LFR stores
- • Conducted size-wise and SKU-level analysis to identify slow-moving inventory and improve stock allocation.
- • Assisted in option planning and demand forecasting by evaluating historical sales and seasonal trends. • Supported replenishment planning by mapping store capacity with sales velocity to optimize inventory flow.
- • Collaborated with merchandising and planning teams to align assortment planning with category performance insights.
- • Generated reports on inventory productivity metrics such as sell-through, stock cover, and rate of sale to support planning reviews.
Business Analytics / Product Development Team | Focused on Brand Strategy & Retail Analytics
BEWAKOOF® · Jun 2025 – Jul 2025
- Conducted return rate analysis across categories (12–23%), identifying top-return SKUs and key reasons (fit, color mismatch, product mismatch, warehouse issues, catalogue issues).
- Performed physical product reviews and resolved catalog-to-warehouse mismatches, recovering 97% disabled stock (3,382 units).
- Built an automated Excel dashboard, reducing SKU analysis time by 90% and improving cross-functional decision-making.
- Contributed to catalog/visual corrections and photoshoot guidelines, reducing returns by 4–10%.
- Collaborated with QA, catalog, and inventory teams to enhance accuracy and customer satisfaction.
Junior Merchandiser | Focused on Product Development & Global Buyer Communication
Master Linens Inc., · Jun 2023 – May 2024
- During my tenure as a Merchandiser at a garment manufacturing export company,I played a pivotal role in ensuring the seamless co-ordination between buyers, vendors and production teams, l managed the end-to-end workflow of garment production, from design development to export documentation, ensuring efficiency and compliance with international standards.
- I facilitated communication between clients and internal teams to align with specifications and collaborated with cross-functional teams, including design, product development, production, and quality control, to streamline processes.
- I curated a line of collections for a client, achieving their target price through a reverse cost-cutting process while maintaining quality and design integrity.
- Additionally, I conducted color forecasting and successfully completed a collection, which was showcased at renowned trade fairs such as Bharat Tex and Texworld Evolution Paris, generating potential business inquiries.
- I also contributed to sustainable and innovative product development projects, including GRS-certified linens and EcoVera viscose, and oversaw the preparation and validation of export documentation to ensure compliance with international trade regulations.
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Education
Master's degree, Fashion Management
National Institute of Fashion Technology (NIFT) · 2024 — 2026
Bachelor of Technology - BTech, Fashion Technology
Kumaraguru College of Technology · 2019 — 2023
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