Ridhima

Kuku TV · Nov 2025 – Present

Delivered 40 shows end-to-end across an 11-month tenure; 10 shows achieved 30%+ revenue recovery and 2 became quarter-topping shows at 60%+ recovery.
20 of 40 shows ranked among the platform's top engagement performers, exceeding the company's average engagement benchmark.
Owned performance-creative strategy and revenue for shows produced, driving CPI below 10 and CAC below 150 on the majority of campaigns.
Transitioned into performance marketing across 20+ shows; scaled two shows to top-spending status, one at 15L+/day and the second at ₹7L/day, building dashboards that analyze creatives by age, region, thumb-stop rate and video-completion.
Led root-cause analysis on low-converting shows and promos, producing a diagnostic roadmap adopted company-wide.
Built and lead a 6-person team of promo producers and an editor from the ground up, coaching and directing their output; onboarded and mentored every new joiner across content and promo functions.

Ridhimablogs · Jan 2023 – Present

I turn ordinary moments into 60-second stories that make you think, smile, or question the obvious.
At Ridhima Blogs, I create content that blends curiosity, creativity, and human insight — because the best ideas are often hiding in plain sight.

Hevo Data · Aug 2025 – Nov 2025

Audited and rewrote 50 articles for AEO/SEO optimization, taking them into the top 5 rankings for their target topics; managed the backlink outreach program end-to-end.

Godrej & Boyce Mfg. Co. Ltd. · Jun 2025 – Jul 2025

Accelerated e-commerce growth for Godrej Interio by optimizing digital channels and executing GTM strategies.

ICICI Prudential AMC Ltd · Apr 2025 – Jun 2025

Audited 12 Mumbai branches to build ICICI MF's branch branding guidelines, subsequently adopted nationwide.
Ran 7 BTL activations across Mumbai scouted and onboarded vendors and built the operating capability from scratch generating 400+ leads.

Digital For Nonprofits · Feb 2024 – Aug 2024

As a Social Media Manager, I spearheaded the development of innovative social media strategies, introduced Instagram as a new channel, and crafted visually appealing content to drive engagement across all platforms.
I conducted in-depth research on trending topics to ensure the content resonated with the target audience and successfully managed content calendars to maintain a consistent online presence.

ICICI Prudential AMC Ltd · Apr 2024 – Jun 2024

https://ridhimasrivastava.wixsite.com/ridhima-srivastava · Dec 2022 – Jun 2024

Hello, you all can now read about my thoughts and experiences at the https://ridhimasrivastava.wixsite.com/ridhima-srivastava page.

Accenture · Oct 2020 – Jun 2022

Promoted from Associate Software Engineer for strong performance; built large-scale data transformation workflows on Azure Databricks using PySpark across streaming and historical datasets.

Skills