Richa Ekka

I am a dedicated professional in visual merchandising and photography, currently contributing my expertise at Vedant Fashion Pvt. Ltd. I pride myself on my accountability and ambition, always striving for excellence while maintaining approachability that fosters collaboration. I believe in working autonomously yet assertively to craft compelling visual narratives that resonate with audiences.

Experience

Graphic Design Intern

Team Pumpkin · Jan 2019 – Present

Not yet confirmed

• Created marketing collaterals and product catalogs.
• Conducted product photography for AndMe.

Category Management

Flipkart · Dec 2025 – Mar 2026

Not yet confirmed

• Led 'Buy the Look' initiative to enhance product discovery and increase Average Order Value (AOV).
• Scaled Apparel set vertical, enhancing assortment depth across key categories.
• Managed stakeholders and sellers to expand selection and drive category growth.

Category Management

Flipkart · Jun 2025 – Jul 2025

Not yet confirmed

• Conducted competitive benchmarking and pricing analysis for unbranded ethnic menswear.
• Assisted in seller onboarding, cataloging, and assortment curation.
• Supported festive and ethnic product positioning and merchandising strategy.

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Photographer & Visual Merchandiser

Nalli Corporate Office · Oct 2020 – Sep 2021

Not yet confirmed

• Led e-commerce product shoots, ensuring brand consistency through styling and color analysis.
• Designed store layouts, windows, and signage for new launches.
• Managed VM execution across 2 Bangalore stores.

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Visual Merchandising & Photography

Vedant Fashion Pvt. Ltd. · Apr 2020

Not yet confirmed

• Managed COCO store launch in Bangalore with complete VM execution.
• Handled VM across 5 key Bangalore stores.