Rakshit Baghel

Figuring it out · Dubai, United Arab Emirates

🚀 From Debating Stages to Marketing Dashboards—A Journey of Strategy, Storytelling & Speed! Hi, I’m Rakshit, a storyteller at heart and a strategist by choice. My career has been a dynamic mix of marketing, product strategy, and user experience, where I’ve worked on everything from Web3 marketing to driving Gen-Z engagement for industries that Gen-Z doesn’t engage with (hello, insurance!). Whether it’s crafting a compelling brand narrative, analyzing the role of media in society, or breaking down the latest F1 pit stop blunder—I’m all about understanding what drives people (and sometimes, race cars). 🏎️ The Fast Lane: My Work Currently, I lead as Head of Product Marketing at Foodoscope, where I handle marketing, growth, and business strategy. From crafting product positioning to leading performance marketing efforts, managing B2B relationships, and aligning business goals across teams, I ensure Foodoscope’s vision is as compelling as its data-driven culinary innovations. Beyond marketing, I’m also a researcher at the Computational Social Sciences Lab, where I analyze how media and technology shape Indian politics and society—because understanding public sentiment isn’t just useful for marketing; it’s essential for making sense of the world. Oh, and once upon a time, I was the Executive Director at Log Off, where I worked on digital well-being initiatives. The irony? I probably spend way too much time online now, optimizing campaigns and tracking engagement metrics (but hey, at least I know the risks!). 🎤 The Debate Stage & The Digital World Before product marketing, my life revolved around debating, and it still does. I’ve competed (and won) in multiple national-level debates, organized inter-college tournaments, and even led initiatives to grow public speaking culture in my college. Debating honed my ability to **analyze perspectives, challenge narratives, and articulate complex ideas—skills that fuel my approach to marketing and research today. 🔹 What Drives Me? - Finding the sweet spot between creativity, analytics, and consumer psychology—crafting campaigns that don’t just sell but resonate - Solving business and consumer behavior puzzles (bonus points if they involve Gen-Z) - Studying how media and technology shape public opinion - Watching Formula One with the intensity of a race engineer and the heartbreak of a Ferrari fan Let’s connect and chat about marketing, product storytelling, media, politics—or why Ferrari always finds a way to mess up their pit stops! 🚀🏎️