Rajvi J.

I have spent the last five years building and running campaigns that actually move numbers, across email, CRM, paid social, and everything in between. Through my time at Cossette, I worked on loyalty and retention campaigns for some of the world’s most recognised brands including Starbucks, Amazon, Expedia, and Aeroplan, managing 100+ live campaigns simultaneously across creative, CRM, HTML builds, journey automation, and analytics. Before that, at Accenture on the Meta account, I helped 150+ businesses grow through structured paid social strategy, A/B testing, and technical implementation. I live at the intersection of creativity and data. I can write the brief, build the campaign, read the numbers, and know exactly what to do next. I care about the full picture, not just one channel, not just one metric. I am actively looking for remote digital marketing roles where I can contribute to global campaigns, growth strategy, and brand communications at scale. If your team runs ambitious work and values people who take ownership end to end, let’s talk.

Experience

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Freelance Digital Marketing Consultant

Self-employed · Jan 2025 – Present

Not yet confirmed

• Built and launched end-to-end digital presence for a local business client from scratch, SEO-optimised website, Google Business Profile, and targeted Meta campaigns across Facebook and Instagram.
• Within three months delivered measurable growth across all key visibility metrics: 238 new business searches, 267 direct calls, and 556 total profile interactions.
• Aligned content across web and social, optimized site navigation and UX flow, and managed the full campaign lifecycle independently.

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Account Supervisor

Cossette · Jan 2024 – Sep 2024

Not yet confirmed

• Led end-to-end delivery of 100+ email and CRM campaigns for TD Canada Trust, working across loyalty and retention programs for Starbucks, Amazon, Expedia, and Aeroplan.
• Managed creative briefing, journey automation, Tableau reporting, and client escalations, while mentoring junior team members and building standardized templates that cut rework cycles across the team.

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Account Executive

Cossette · Sep 2022 – Dec 2023

Not yet confirmed

• Owned campaign quality and client relationships across multiple TD business lines - managing the full lifecycle from strategy through HTML builds, QA, deployment, and post-campaign analysis.
• Ran structured A/B tests on messaging, creative, and audiences to continuously lift performance.

Sales and Marketing Specialist/Meta

Accenture · Aug 2021 – Jun 2022

Not yet confirmed

• Managed paid social strategy for 150+ businesses on Meta platforms — building personalised campaigns, implementing Pixel and Conversions API, and optimising across audience, creative, and spend through structured A/B testing.

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Team Lead - Student Leadership and Engagement

Sheridan College · Feb 2021 – Apr 2021

Not yet confirmed

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Student Leadership Coach - Student Leadership and Engagement

Sheridan College · Jan 2021 – Apr 2021

Not yet confirmed

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Peer Mentor/Student Service Advisor - First year connections

Sheridan College · May 2020 – Jan 2021

Not yet confirmed

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Peer Mentor - Health & Wellness -Student Leadership & Engagement team

Sheridan College · Aug 2019 – May 2020

Not yet confirmed