Rajashree Masid

Growth for (Web3, Web2) Startups | Demand Gen, GTM, BD | ex-PR & Alumni Lead, IISWBM | Building AI-First Systems · India

With 9 years of experience in talent acquisition, I've built my career on a relentless drive to understand people deeply and match them to opportunities where they can truly thrive. I take full ownership of every search I lead, combining a go-to-market mindset with the curiosity to continuously refine my approach and the resourcefulness to find exceptional talent where others stop looking. I believe in balancing pragmatic execution with a genuine vision for what great hiring can do for an organization — and I hold myself to the same high standards I seek in the candidates I champion.

Experience

O

Business Development Specialist

Opika · Jul 2024 – Mar 2026

Not yet confirmed

• Built AI-first growth and demand gen systems for Web3 and Web2 B2B startups from 1 → n.
• - Owned multi-channel cold outbound (LinkedIn, X), maintained 10% avg reply rate; delivered ICP-qualified leads and booked partner + client calls consistently
• - Owned end-to-end GTM strategy: funnel design (Traffic → Capture → Nurture → Convert), lead scoring, CRM pipelines (HubSpot, Notion), and conversion optimisation (A/B testing, Monte Carlo models)
• - Owned SEO and AEO strategy and content (blogs, landing pages, keyword research, meta) to improve domain health and AI search visibility
• - Owned grant acquisition for stealth-mode startup: market research, prototype, pitch deck, outreach; booked 3 grant partner calls in 1 month, secured API-credit grants with ChatGPT & Perplexity
• - Drove email campaign contributing to 41.3% open rate, 10.6% click rate (PLG campaign, shared ownership) with Instantly
• - Owned AI-first systems as a non-coder: microapps, website prototypes, n8n workflows (beginner)
• - Designed multi-channel thought leadership strategy (LinkedIn, Reddit, YouTube, podcast) for growth team
• - Created AI-first internal systems for daily standups and team communication
• - Project management and async collaboration across Notion, Google Workspace, Microsoft 365

I

Alumni Relations Co-ordinator, Public Relations Head

Indian Institute of Social Welfare and Business Management · Sep 2022 – Jun 2024

Not yet confirmed

• Built alumni engagement systems across a 2,000+ contact database, 70 graduating batches, and 50+ sponsors.
• - Restructured a 2,000+ alumni database and built targeted outreach systems to fill gaps across 70 graduating batches, scaling inactive contacts per cohort from through referral loops and relationship building
• - Organized sponsored (50+) alumni initiatives in 1.5 years, including Crossroads (200+ participants, multi-industry senior speakers across top global companies) and Paradigm (500+ attendees, widest old-to-new alumni mix to date)
• - Secured sponsorships and partnerships with leading brands, turning alumni events into recurring demand-generation and opportunity pipelines for the institute
• - Launched and led 2 editions of Epistle, the official business magazine, driving distribution via LinkedIn, Instagram, and campus channels while owning content curation and editorial workflows
• - Recruited, trained, and managed a team of 8; shifted from individual execution to building repeatable systems for outreach, events, content, and reporting that junior members could run independently

B

Human Resources Intern

Britannia Industries Limited · Jun 2023 – Jul 2023

Not yet confirmed

• Britannia is one of India's largest FMCG companies, known for its biscuits, dairy products, and bakery items, with 130+ years of legacy and over 4,000 employees nationwide.
• - Helped in full‑cycle recruitment for 10+ sales and operations roles (Area Sales Executives, HR/Finance/Quality/Maintenance Officers) for both the Kolkata Regional Office and the new greenfield plant at Bihta, Bihar
• ​- Sourced and screened 500+ candidates through Naukri, conducted telephonic interviews, coordinated with senior management (ASMs, RSMs, Factory Managers) to close high‑stakes hires
• ​- Conducted a comprehensive competency mapping exercise across departments (HR, Finance, Production, Maintenance, EHS), assessing skill gaps and designing targeted training plans to improve performance across 8 managerial competencies
• ​- Built assessment frameworks and analyzed talent acquisition effectiveness through surveys, delivering data‑backed recommendations to improve hiring speed, candidate experience, and employer branding
• ​- Assessed the impact of Britannia's Health & Safety Policy System, contributing to the company's culture of operational excellence and employee well‑being

P

Human Resources Intern

PeakPals · Jan 2022 – May 2022

Not yet confirmed

• PeakPals is India's first Gen Z fitness community, combining 1:1 mentorship, personalized diet, workout plans, and accountability to help young people build sustainable fitness habits.
• - Worked directly with the founder in a pure early‑stage startup setup, acting like a junior people partner for the core team
• ​- Owned the end‑to‑end hiring pipeline for 8–10 intern roles (videographer, voice artist, HR, nutritionist, gym trainer, graphic designer, etc.) across multiple sourcing channels.
• - Wrote job descriptions, created hiring processes, created assessment rounds, filtered applications, managed candidates, took interviews & set up final interviews with the founder
• - Handled onboarding and offboarding, day‑to‑day HR operations, and performance/accountability systems to help the founder keep the team on track
• - Created employer‑branding creatives and supported social media/marketing ops to make PeakPals more attractive to candidates and early users.
• - Recognized as one of the top performers in the early team and treated the role as a high‑ownership learning ground rather than a checkbox internship.

L

Human Resources Intern

Lomos · Nov 2021 – Dec 2021

Not yet confirmed

• Lomos is an edtech company that delivers architecture and design software training (Revit, Rhino, SketchUp, Lumion) and undertakes construction projects across India.
• - Built the strongest recruitment pipeline among all interns, making roughly 50 calls per day to source, screen, and forward quality candidates for full‑time business development roles
• - Achieved the highest conversion rate for candidates hired and received recognition from management (Swiggy gift voucher) for performance
• - Maintained candidate data and communications for over 100 people daily, ensuring timely follow‑ups and smooth coordination across the hiring funnel

Human Resources Intern

IFORTIS WORLDWIDE™ · Sep 2021 – Oct 2021

Not yet confirmed

• IFORTIS WORLDWIDE is a tech and consulting company that delivers IT, staffing, and training solutions with a focus on sustainability and global enablement.
• - Owned the end‑to‑end hiring pipeline for business development interns, from drafting job posts to shortlisting and interviewing candidates
• - Met weekly hiring targets set by management and onboarded a cohort of around 10 BD interns, organizing and leading them in a WhatsApp group for communication and performance tracking
• - Created a system of shared goals and simple engagement rituals (like day‑one icebreakers) to keep morale high and maintain clear, consistent communication within the team

L

Human Resources

LaughGuru · Jul 2021 – Jul 2021

Not yet confirmed

• LaughGuru is an edtech company that helps school students learn their curriculum using humour‑driven videos, quizzes, and interactive content.
• - Helped in HRBP activities for a small, fast‑moving edtech team
• - Helped in hiring and performance tracking

Community Influencer

Unschool · Oct 2020 – Oct 2020

Not yet confirmed

• Unschool is a Y Combinator-backed edtech company that connects learners with industry professionals through online courses, internships, and job‑readiness programs.
• - Built brand awareness through authentic content generation
• - Ran content and outreach experiments across WhatsApp and Instagram, bringing a steady stream of new community enquiries