Prithvi Vetrivel

UX Designer | Product & Interaction Design | Research-Driven, Human-Centered Experiences · Kalyan Nagar

As a seasoned Web & Communication Designer with 17 years of experience, I bring a unique blend of creativity and empathy to craft impactful digital experiences. My ambition drives me to leverage insightful design principles, from emotional design to game mechanics, ensuring products not only function flawlessly but also deeply resonate with users. I thrive on assertively leading projects, fostering strong relationships, and prototyping innovative solutions that truly connect.

Experience

Freelance

Golden R (Freelancer) · May 2019 – Present

Not yet confirmed

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Web and Communications designer

Modish Creative Co. · Jun 2025 – Sep 2025

Not yet confirmed

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Web & Communication Designer

Modish Creative Co. · Jun 2025 – Sep 2025

Not yet confirmed

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UX Designer - Sponsored project

General Motors · Jan 2025 – May 2025

Not yet confirmed

• -Collaborating with General Motors and two transportation designers on a speculative 2040 trade worker vehicle concept, integrating AI and a buddy robot to enhance productivity and safety.
• -Designing multi-platform user interfaces including in-vehicle clusters, dashboard systems, and companion mobile applications.
• -Focused on user convenience and experience as the core of the design, working closely with transportation designers to ensure seamless human-vehicle interaction.
• -Exploring future-forward design solutions that blend emerging tech with practical, on-the-job utility for skilled tradespeople.

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User Experience Designer

General Motors · Jan 2025 – May 2025

Not yet confirmed

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UI Designer - Sponsored project

Oakland University · Jan 2025 – May 2025

Not yet confirmed

• - Part of a multidisciplinary team of UX designers, game designers, and engineers working on an immersive VR experience that serves as a digital twin for a physical robot car track game.
• - Contributed to the design and development of the user interface for the VR space, focusing on intuitive interaction and seamless user experience.
• - Collaborated closely across disciplines to ensure cohesive design systems that bridge physical and digital gameplay environments.

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Experience Designer

Oakland University · Aug 2024 – Dec 2024

Not yet confirmed

• -Designed and developed an interactive corridor installation for the Augmented Reality Center in collaboration with Dr.
• Mirza, Head of ARC.
• -Utilized TouchDesigner and Kinect to create a responsive, real-time experience that engages users through spatial interaction.
• -Contributed to the conceptualization, prototyping, and technical implementation of the installation, blending design and emerging technology.

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User Interface Designer

Stride Learning Solutions · Jan 2024 – May 2024

Not yet confirmed

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User Experience Designer

Midea Group · Jan 2024 – May 2024

Not yet confirmed

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UX Designer - Sponsored project

Midea Group · Jan 2024 – May 2024

Not yet confirmed

• -Collaborated with product designers and marketing team on a luxury water appliance line, enhancing User Interface for seamless user experience.
• -Designed a cohesive product family and developed a shared hub interface, ensuring intuitive navigation and user satisfaction

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UI Designer - Sponsored project

Stride Learning Solutions · Jan 2024 – May 2024

Not yet confirmed

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• -Collaborated with game designers to enhance game User Interface, achieving seamless user interactions and ensuring cohesive game design.
• -Developed intuitive Heads Up Display and gameplay screens, startup menu, and settings, optimizing user navigation.

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Printing Technician

College for Creative Studies · Nov 2023 – Apr 2024

Not yet confirmed

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Intern Architect

All About Architecture Inc · Jan 2022 – Jun 2022

Not yet confirmed

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Intern architect

All About Architecture Inc · Jan 2022 – Jun 2022

Not yet confirmed

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• -Collaborated on architectural projects including commercial, residentials, interiors and landscaping, enhancing designs and ensuring client satisfaction.
• -Led rooftop retrofit design, demonstrating leadership and creative problem-solving.
• -Contributed to timely project completion, strengthening client relationships.

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Head Of Design and Branding

Archcult - NIT Trichy · Sep 2021 – Dec 2021

Not yet confirmed

• I overlooked the entire design team, coordinate with other team heads to deliver poster and other forms for social media branding for the entire event.

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Graphic Designer

Eco & Faye · Aug 2020 – Oct 2020

Not yet confirmed

• Social Media post design

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Graphic Designer

Play and Shine Foundation · Aug 2020 – Sep 2020

Not yet confirmed

• Video editing, Banner Design, Sticker Design, Badge Design