Pravesh
remote
Contact details — on requestProof of Work — on request
Experience
N
Business Analyst
Nineleaps · Jul 2025 – Present
- Developed scalable audience segmentation frameworks using behavioral and purchase signals, analyzing 40B+ rows of
- historical data across 1,000+ datasets to generate custom audiences for global ad campaigns, improving campaign reach
- and ROAS.
- – Developed self-serve audience generation SQL templates enabling Sales teams to generate audiences independently, re-
- ducing analytics dependency by 50% and campaign turnaround time by 40%.
- – Built backend data models and SQL pipelines powering 3 Tableau dashboards for global Ad Sales leadership, defining
- KPIs and computing metrics such as ad spend, impressions, clicks, CTR, CPC, CPM, ROAS, and attributed revenue across
- the advertiser → ad account → campaign → ad group → ad hierarchy.
- – Engineered ETL pipelines and managed deployments via Git-based version control workflows transforming raw trip,
- merchant, and campaign datasets into analytics-ready tables powering campaign performance dashboards.
- – Analyzed large-scale datasets (40B+ rows / 280GB hyperfiles) to derive campaign insights and optimize audience target-
- ing strategies.
- – Standardized taxonomy and category mappings using automations and LLMs to reduce audience noise by 30%, improv-
- ing targeting accuracy and increasing ad engagement by by 25%.
N
Business Analyst- Uber
Nineleaps · Jul 2025 – Present
- Led a team of 4 analysts in Ad Operations, managing end-to-end analytics workflows including audience segmentation, campaign performance analysis, and dashboard delivery, improving campaign turnaround time by 40% and enabling scalable analytics for global Ad Sales.
- Built scalable audience segmentation frameworks using behavioral and purchase signals on 40B+ rows across 1,000+ datasets, enabling custom audience creation for global ad campaigns and improving targeting precision.
- Designed and implemented business logic, KPIs, and data pipelines powering Tableau dashboards for Ad Sales leadership, tracking full-funnel metrics (spend, impressions, CTR, CPC, CPM, attributed revenue, ad spend, audience fill rates, advertiser budget utilization).
- Built Spark ETL pipelines transforming raw trip, merchant, and campaign datasets into analytics-ready tables, supporting reliable dashboard reporting and campaign insights.
- Developed self-serve audience generation SQL templates for Sales teams, reducing analytics dependency by 50% and accelerating campaign execution.
- Delivered ad-hoc analytics for leadership by performing impact analyses (e.g., migration from deprecated to new data tables) and executing advanced exploratory analysis to identify key signals, datasets, and insights, enabling informed decision-making for evolving business needs.
Business Analyst
Brane Enterprises Pvt Ltd · Jan 2024 – Feb 2025
- Conducted business analysis using SQL to extract and analyze user behavior, engagement metrics,
- and process performance; insights directly shaped the product roadmap..
- – Defined PRDs, ERDs and ETL pipeline to support data ingestion and reporting; collaborated with
- backend engineers to integrate APIs for real-time data flow.
- – Collaborated with a cross-functional team of 10+ to ensure delivery aligned with business goals,
- completing the project 15% ahead of schedule..
- – Actively contributed to Agile sprints by facilitating backlog grooming, sprint planning, and retro-
- spectives using Jira, ensuring transparent tracking and faster delivery cycle
B
Business Analyst
Brane Enterprises · Jan 2024 – Feb 2025
- Performed analysis of user behavior and operational workflows, generating insights that informed product roadmap and feature prioritization.
- Built data pipelines and defined business metrics to support frontend systems developed on low-code platforms for warehouse and inventory management solutions, enabling real-time data visibility and decision-making.
- Led end-to-end product development on low-code/no-code platforms, translating business requirements into scalable solutions including WMS and inventory systems.
- Defined PRDs, user journeys, and wireframes, collaborating with cross-functional teams to deliver data-driven solutions 15% ahead of schedule.
Product Analyst
Capgemini Engineering · Aug 2022 – Dec 2023
- Utilized SQL to perform data-led enhancements to the POS platform, leading to a 25% increase in
- cross-selling and a 15% rise in average order value. .
- – Collaborated with product, ops, and engineering teams to incorporate frontline staff feedback, re-
- sulting in a 30% boost in adoption within the first quarter.
- – Created dashboards in Tableau to visualize KPIs for senior stakeholders provided regular data-
- backed reports that influenced roadmap prioritization and feature rollouts.
- – Performed detailed funnel and workflow analysis using SQL and Excel, identifying key drop-off
- points and influencing design changes that improved user conversion by 25%.
Business Analyst - McDonald's (POS Analytics)
Capgemini Engineering · Aug 2022 – Dec 2023
- Worked on data-driven product enhancements for self serve POS software used across 1,000+ McDonald's outlets, analyzing transaction data to improve cross-selling flows, increasing cross-sell rate by 25% and average order value by 15%.
- Built Tableau dashboards and SQL reports to monitor operational KPIs and product usage metrics, enabling stakeholders to track store-level performance and adoption trends.
- Conducted funnel and workflow analysis on POS interaction data, identifying consumer workflow bottlenecks and optimizing checkout flows to reduce drop-offs and improve transaction completion rates.
Skills 0 proven through work
Also works with
Application DeploymentData TransformationPython DevelopmentData ModelingQuery WritingDaily Operational ReportingExploratory Data Analysis (EDA)Stakeholder Communication AdaptationData ValidationTeamworkProblem SolvingAdaptabilityStrategic PlanningBusiness AcumenStakeholder ManagementBusiness IntelligenceMulti-Language Support ImplementationRoot Cause AnalysisProcess ImprovementData-Driven RecommendationsGeospatial Data AnalysisPOS Retail Application DevelopmentProduct Improvement ResearchUpselling and Cross-SellingBusiness Transaction AnalysisRetail AnalyticsUser Experience ImprovementBackend DevelopmentFront-end DevelopmentBuilding Web ApplicationsInventory Management System DevelopmentNo-code DevelopmentProduct DevelopmentSales Enablement Asset CreationSQL Validation Template CreationTool DevelopmentTarget Audience AnalysisCustomer Behavior AnalysisScalable System DesignDashboard TroubleshootingFinancial AnalysisMaterialized View DevelopmentData ExportSpark SQLRequirements AnalysisBusiness Logic AnalysisCustom Metric DesignETL Pipeline DevelopmentDashboard UI DesignData ExtractionPerformance Marketing PlanningCustomer Relationship BuildingWorkflow Design (Process Mapping)Team Leadership
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Education
Master of Technology, Technology
Indian Institute of Technology, Hyderabad · 2020 — 2022
Bachelor of Technology, Technology
Rajasthan Technical University · 2015 — 2019
Contact details
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